DICK’S Sporting Goods

public company

DICK'S Sporting Goods

Industry Retail

A public sporting-goods retailer selling athletic equipment, apparel, footwear, outdoor goods, team-sports products, and Golf Galaxy/Public Lands services. DICK’S scores above many retailers for practical product value and youth-sports support, but shareholder governance, apparel/supply-chain burden, youth marketing, and customer-data collection keep it limited.

Why this matters: DICK’S is the missing sporting-goods comparison for Nike, Adidas, REI, Target, Walmart, and outdoor retailers.

Letter grade D Extractive High confidence (AI) Rubric gcd-rubric-v1

Final Score 16* D - Extractive

* Tentative scaffolding score. Not human-checked or final.

Base Material23
Bonus+1
Cap35Ownership <= 2 and Governance <= 2
After Cap24
Penalties-8
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Evaluation Overview

D - Extractive

The score turns mainly on Product Integrity, with the largest penalty coming from Ecological Harm.

Strengths

  • Product Integrity4/5
  • Extraction3/10
  • Loss-Bearing Fidelity3/7

Penalties

  • Ecological Harm-2
  • Youth Capture-2
  • Toxic Products-1
  • Identity Capture-1

Evidence state

  • ConfidenceHigh confidence (AI)
  • ThoroughnessDeveloped (AI)
  • Linked claims21
  • Direct axis claims21
  • Coverage16/16

Scoring Axes

Axis Score Why this score
Ownership
?
Control rights: shareholder-dominated at 0, worker cooperative control at 10.
2 / 10

DICK’S is public and shareholder governed rather than controlled by workers, customers, athletes, suppliers, or communities.

Linked evidence
  • DICK’S is public and shareholder governed rather than controlled by workers, customers, athletes, suppliers, or communities. [1]
  • DICK'S Sporting Goods is not governed by workers, customers, suppliers, or affected communities; formal control remains with shareholders, family owners, parent-company owners, creditors, or managers. [2]
Governance
?
Binding decision authority: centralized control at 0, democratic stakeholder control at 10.
2 / 10

DICK'S Sporting Goods gives stakeholders ordinary market voice, employment voice, or customer-service channels, but not binding democratic control over major institutional decisions.

Linked evidence
  • context DICK’S is public and shareholder governed rather than controlled by workers, customers, athletes, suppliers, or communities. [1]
  • context DICK’S Sporting Goods sells athletic equipment, apparel, footwear, outdoor goods, team-sports products, and related retail services. [3]
  • DICK'S Sporting Goods gives stakeholders ordinary market voice, employment voice, or customer-service channels, but not binding democratic control over major institutional decisions. [4]
Extraction
?
Surplus allocation, wage share, CEO pay ratio, margins, and structured extraction judgment.
3 / 10

DICK'S Sporting Goods sells useful goods while retaining a conventional retail structure in which surplus, pricing power, supplier pressure, and labor control are primarily managerial or investor-facing.

Linked evidence
  • context DICK’S Sporting Goods sells athletic equipment, apparel, footwear, outdoor goods, team-sports products, and related retail services. [3]
  • context DICK’S is public and shareholder governed rather than controlled by workers, customers, athletes, suppliers, or communities. [1]
  • DICK'S Sporting Goods sells useful goods while retaining a conventional retail structure in which surplus, pricing power, supplier pressure, and labor control are primarily managerial or investor-facing. [5]
Labor Sovereignty
?
Worker power: coercive conditions at 0, co-determination or ownership at 7. Employee dissatisfaction matters only when source-backed evidence shows concrete limits on worker agency, such as coercive scheduling, retaliation, wage theft, harassment, unsafe conditions, suppression of worker voice, or extreme turnover.
2 / 7

DICK'S Sporting Goods workers remain in ordinary employer-managed retail jobs rather than worker-owned, codetermined, or union-secured control structures.

Linked evidence
  • context DICK’S is public and shareholder governed rather than controlled by workers, customers, athletes, suppliers, or communities. [1]
  • DICK'S Sporting Goods workers remain in ordinary employer-managed retail jobs rather than worker-owned, codetermined, or union-secured control structures. [6]
Solidarity with the Unemployed
?
Treatment of exits and nonworkers, including severance, redeployment, and non-competes.
1 / 7

DICK'S Sporting Goods does not show unusual source-backed protection for workers who exit, people outside paid work, or customers with weak bargaining power beyond ordinary retail access.

Linked evidence
  • context DICK’S Sporting Goods sells athletic equipment, apparel, footwear, outdoor goods, team-sports products, and related retail services. [3]
  • DICK'S Sporting Goods does not show unusual source-backed protection for workers who exit, people outside paid work, or customers with weak bargaining power beyond ordinary retail access. [7]
Loss-Bearing Fidelity
?
Willingness to absorb costs to preserve values, workers, users, and public obligations.
3 / 7

DICK'S Sporting Goods still shifts important costs from data collection, product churn, sourcing, packaging, pharmacy, fashion, or local-market power onto customers, workers, suppliers, or the public.

Linked evidence
  • context DICK’S Sporting Goods sells athletic equipment, apparel, footwear, outdoor goods, team-sports products, and related retail services. [3]
  • context DICK’S is public and shareholder governed rather than controlled by workers, customers, athletes, suppliers, or communities. [1]
  • context DICK’S sells many durable, practical sporting goods and has some community/youth-sports support, giving it more product integrity than purely status-driven apparel retail. [8]
  • context DICK’S privacy materials describe collection through sites, stores, apps, accounts, loyalty, advertising, and user-activity information. [9]
  • context DICK’S directly serves and markets around youth sports, schools, teams, and athletic identity, creating youth-capture risk even where the products can be socially useful. [10]
  • DICK'S Sporting Goods still shifts important costs from data collection, product churn, sourcing, packaging, pharmacy, fashion, or local-market power onto customers, workers, suppliers, or the public. [11]
Market Conduct
?
Pricing fairness, switching costs, lock-in, and rent extraction.
3 / 5

DICK'S Sporting Goods shapes customer choice through scale, loyalty, credit, pharmacy, promotion, fashion, recommendation, or data systems rather than through simple transparent one-time transactions alone.

Linked evidence
  • DICK'S Sporting Goods shapes customer choice through scale, loyalty, credit, pharmacy, promotion, fashion, recommendation, or data systems rather than through simple transparent one-time transactions alone. [12]
Product Integrity
?
Preservation of quality rather than degradation for monetization.
4 / 5

DICK’S Sporting Goods sells athletic equipment, apparel, footwear, outdoor goods, team-sports products, and related retail services.

Linked evidence
  • DICK’S Sporting Goods sells athletic equipment, apparel, footwear, outdoor goods, team-sports products, and related retail services. [3]
  • DICK’S sells many durable, practical sporting goods and has some community/youth-sports support, giving it more product integrity than purely status-driven apparel retail. [8]
  • DICK'S Sporting Goods sells products or services with practical value, but product integrity is limited where quality is mixed with churn, exposure risk, identity marketing, or opaque sourcing. [13]
Scale Integrity
?
Whether growth improves or degrades fairness and accountability.
3 / 5

DICK'S Sporting Goods uses scale to improve access and convenience while also concentrating purchasing power, customer data, supplier leverage, and environmental burden.

Linked evidence
  • context DICK’S Sporting Goods sells athletic equipment, apparel, footwear, outdoor goods, team-sports products, and related retail services. [3]
  • context DICK’S is public and shareholder governed rather than controlled by workers, customers, athletes, suppliers, or communities. [1]
  • DICK'S Sporting Goods uses scale to improve access and convenience while also concentrating purchasing power, customer data, supplier leverage, and environmental burden. [14]

Penalties

Penalty Applied Why this penalty
Ecological Harm
?
Footprint, trajectory, irreversibility, culpability, and scale, including whether ecological harm is central to the model and continued after credible notice. Range: -30 to 0.
-2

DICK'S Sporting Goods depends on retail operations, packaging, logistics, refrigeration, apparel, beauty, fuel, pharmacy, or product churn with material environmental costs.

Linked evidence
  • DICK'S Sporting Goods depends on retail operations, packaging, logistics, refrigeration, apparel, beauty, fuel, pharmacy, or product churn with material environmental costs. [16]
Toxic Products
?
Current sale of products whose ordinary use, exposure, ingredients, residues, packaging, or formulation creates toxic, addictive, or consumer-safety risk. Food products receive at least light scrutiny for artificial colors, artificial flavors, petro-derived additives, pesticide residues, contaminants, endocrine-disrupting packaging, and ultra-processed formulation. Ordinary adult nightlife or alcohol service is not penalized by itself without evidence of predatory marketing, youth targeting, addiction-extractive design, or unusual product-safety misconduct. Range: -5 to 0.
-1

DICK'S Sporting Goods sells product categories such as pharmacy goods, supplements, cosmetics, fragrance, candles, cheap plastics, candy, or personal-care products where exposure or safety risk is material.

Linked evidence
  • DICK'S Sporting Goods sells product categories such as pharmacy goods, supplements, cosmetics, fragrance, candles, cheap plastics, candy, or personal-care products where exposure or safety risk is material. [17]
Youth Capture
?
Manipulative youth-directed marketing, youth-data or attention monetization, collectible/add-on traps, parasocial or identity capture, surprise mechanics, or treating young people as lower-disclosure consumers. Making useful toys or welcoming children is not itself penalized. Range: -5 to 0.
-2

DICK’S directly serves and markets around youth sports, schools, teams, and athletic identity, creating youth-capture risk even where the products can be socially useful.

Linked evidence
  • DICK’S directly serves and markets around youth sports, schools, teams, and athletic identity, creating youth-capture risk even where the products can be socially useful. [10]
  • DICK'S Sporting Goods materially reaches young people through toys, candy, beauty, sports, trend goods, youth culture, school/team identity, or teen-oriented retail environments. [18]
Identity Capture
?
Customer pressure, employee pressure, and pervasive identity saturation. Range: -3 to 0.
-1

DICK'S Sporting Goods turns consumption into beauty, fashion, wellness, status, fandom, sport, youth, scent, or lifestyle identity rather than simple product access.

Linked evidence
  • DICK'S Sporting Goods turns consumption into beauty, fashion, wellness, status, fandom, sport, youth, scent, or lifestyle identity rather than simple product access. [19]
Surveillance Capture
?
Invasive surveillance, unreasonably non-optional tracking, facial recognition, biometric identification, or AI behavior scanning of customers, workers, bystanders, or the public. Range: -5 to 0.
-1

DICK’S privacy materials describe collection through sites, stores, apps, accounts, loyalty, advertising, and user-activity information.

Linked evidence
  • DICK’S privacy materials describe collection through sites, stores, apps, accounts, loyalty, advertising, and user-activity information. [9]
  • DICK'S Sporting Goods privacy materials show collection through stores, apps, websites, accounts, loyalty, pharmacy, advertising, device, preference, or transaction data channels. [20]
Ideological Disavowal
?
Concealed ideology presented as neutrality, expertise, professional necessity, public-service administration, market inevitability, or non-ideological common sense while exercising power. Range: -3 to 0.
-1

DICK'S Sporting Goods presents retail access as neutral consumer choice while underplaying institutional choices embedded in data collection, loyalty design, sourcing, identity marketing, supplier power, and pricing architecture.

Linked evidence
  • context DICK’S privacy materials describe collection through sites, stores, apps, accounts, loyalty, advertising, and user-activity information. [9]
  • DICK'S Sporting Goods presents retail access as neutral consumer choice while underplaying institutional choices embedded in data collection, loyalty design, sourcing, identity marketing, supplier power, and pricing architecture. [21]

Bonus Credits

Bonus Credit Why this credit
Good Deal
?
Credit for unusually fair value: durable quality, fair pricing, low lock-in, and clear customer surplus.
1 / 3

DICK'S Sporting Goods provides a limited customer-value advantage against adjacent competitors through price access, product utility, regional service, or durability, but not enough to overcome governance limits.

Linked evidence
  • DICK'S Sporting Goods provides a limited customer-value advantage against adjacent competitors through price access, product utility, regional service, or durability, but not enough to overcome governance limits. [15]

Confidence Basis

Confidence Basis

Confidence is computed from the evidence trail and review state, not typed into the profile by hand.

High 82/100

21 verified linked claims 21 direct axis claims 0 disputed claims 16/16 components covered

This confidence label measures the source-backed evidence trail. AI-scaffolded scores remain tentative until human review.

Claim confidence 13/20

21 verified linked claims

Source quality 16/18

Best source per verified claim, weighted by institutional reliability

Direct axis-specific claims 14/18

21 direct claims across 16 active components

Dispute load 12/12

0 disputed claims on this entity

Recency 10/10

Newest accepted timestamp: May 13, 2026

Reviewer status 7/12

Human-reviewed components score higher than AI scaffolding

Component coverage 10/10

16/16 evidence-bearing components have direct support

Evidence State

Evidence State

Profile stateAI draft / human-pending
VerificationUnverified
ConfidenceHigh confidence (AI)
ThoroughnessDeveloped (AI)
Correction routeUse “Challenge this rating” for factual errors, missing counterevidence, source problems, or calculation mistakes.
Company responseCompany representatives can submit source-backed corrections; payment never changes scores or reviewer authority.

Claims and Sources

Claims are the evidence record. Each claim needs a source link, axis category, status, confidence level, and timestamp before it can support a score.

* Tentative scaffolding score. Not human-checked or final.
1DICK’S is public and shareholder governed rather than controlled by workers, customers, athletes, suppliers, or communities.

Ownership Verified Medium confidence AI-generated / human-pending

AI scaffold

2DICK'S Sporting Goods is not governed by workers, customers, suppliers, or affected communities; formal control remains with shareholders, family owners, parent-company owners, creditors, or managers.

Ownership Verified Medium confidence AI-generated / human-pending

AI scaffold

3DICK’S Sporting Goods sells athletic equipment, apparel, footwear, outdoor goods, team-sports products, and related retail services.

Product Integrity Verified Medium confidence AI-generated / human-pending

AI scaffold

4DICK'S Sporting Goods gives stakeholders ordinary market voice, employment voice, or customer-service channels, but not binding democratic control over major institutional decisions.

Governance Verified Medium confidence AI-generated / human-pending

AI scaffold

5DICK'S Sporting Goods sells useful goods while retaining a conventional retail structure in which surplus, pricing power, supplier pressure, and labor control are primarily managerial or investor-facing.

Extraction Verified Medium confidence AI-generated / human-pending

AI scaffold

6DICK'S Sporting Goods workers remain in ordinary employer-managed retail jobs rather than worker-owned, codetermined, or union-secured control structures.

Labor Sovereignty Verified Medium confidence AI-generated / human-pending

AI scaffold

7DICK'S Sporting Goods does not show unusual source-backed protection for workers who exit, people outside paid work, or customers with weak bargaining power beyond ordinary retail access.

Solidarity Unemployed Verified Medium confidence AI-generated / human-pending

AI scaffold

8DICK’S sells many durable, practical sporting goods and has some community/youth-sports support, giving it more product integrity than purely status-driven apparel retail.

Product Integrity Verified Medium confidence AI-generated / human-pending

AI scaffold

9DICK’S privacy materials describe collection through sites, stores, apps, accounts, loyalty, advertising, and user-activity information.

Surveillance Capture Verified Medium confidence AI-generated / human-pending

AI scaffold

10DICK’S directly serves and markets around youth sports, schools, teams, and athletic identity, creating youth-capture risk even where the products can be socially useful.

Youth Capture Verified Medium confidence AI-generated / human-pending

AI scaffold

11DICK'S Sporting Goods still shifts important costs from data collection, product churn, sourcing, packaging, pharmacy, fashion, or local-market power onto customers, workers, suppliers, or the public.

Loss Bearing Fidelity Verified Medium confidence AI-generated / human-pending

AI scaffold

12DICK'S Sporting Goods shapes customer choice through scale, loyalty, credit, pharmacy, promotion, fashion, recommendation, or data systems rather than through simple transparent one-time transactions alone.

Market Conduct Verified Medium confidence AI-generated / human-pending

AI scaffold

13DICK'S Sporting Goods sells products or services with practical value, but product integrity is limited where quality is mixed with churn, exposure risk, identity marketing, or opaque sourcing.

Product Integrity Verified Medium confidence AI-generated / human-pending

AI scaffold

14DICK'S Sporting Goods uses scale to improve access and convenience while also concentrating purchasing power, customer data, supplier leverage, and environmental burden.

Scale Integrity Verified Medium confidence AI-generated / human-pending

AI scaffold

15DICK'S Sporting Goods provides a limited customer-value advantage against adjacent competitors through price access, product utility, regional service, or durability, but not enough to overcome governance limits.

Good Deal Verified Medium confidence AI-generated / human-pending

AI scaffold

16DICK'S Sporting Goods depends on retail operations, packaging, logistics, refrigeration, apparel, beauty, fuel, pharmacy, or product churn with material environmental costs.

Ecological Harm Verified Medium confidence AI-generated / human-pending

AI scaffold

17DICK'S Sporting Goods sells product categories such as pharmacy goods, supplements, cosmetics, fragrance, candles, cheap plastics, candy, or personal-care products where exposure or safety risk is material.

Toxic Products Verified Medium confidence AI-generated / human-pending

AI scaffold

18DICK'S Sporting Goods materially reaches young people through toys, candy, beauty, sports, trend goods, youth culture, school/team identity, or teen-oriented retail environments.

Youth Capture Verified Medium confidence AI-generated / human-pending

AI scaffold

19DICK'S Sporting Goods turns consumption into beauty, fashion, wellness, status, fandom, sport, youth, scent, or lifestyle identity rather than simple product access.

Identity Capture Verified Medium confidence AI-generated / human-pending

AI scaffold

20DICK'S Sporting Goods privacy materials show collection through stores, apps, websites, accounts, loyalty, pharmacy, advertising, device, preference, or transaction data channels.

Surveillance Capture Verified Medium confidence AI-generated / human-pending

AI scaffold

21DICK'S Sporting Goods presents retail access as neutral consumer choice while underplaying institutional choices embedded in data collection, loyalty design, sourcing, identity marketing, supplier power, and pricing architecture.

Ideological Disavowal Verified Medium confidence AI-generated / human-pending

AI scaffold

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