Dough Joy

vegan donut shop

Dough Joy

Industry Food

A Seattle vegan donut shop with Capitol Hill, West Seattle, and Ballard locations, selling plant-based donuts and cafe drinks. It scores this way because dough Joy is useful on the map because it makes a familiar treat category available without dairy or eggs, while remaining a small local food business.

Why this matters: Dough Joy is useful on the map because it makes a familiar treat category available without dairy or eggs, while remaining a small local food business.

Letter grade C Performative Medium confidence (AI) Rubric gcd-rubric-v1

Final Score 41* C - Performative
CPERFORMATIVE41 tentative score pts

* Tentative scaffolding score. Not human-checked or final.

Base Material43
Bonus+2
Cap66No structure cap
After Cap45
Penalties-4
b
Small business context

This entry is classified as a small business using observable scale signals: independent control, local or limited operations, and no evidence of public-company or national-chain scale. The small-business calibration keeps the ordinary rubric but reads evidence at person scale: living-wage pricing is not extraction by itself, while worker and contractor treatment, owner surplus, transparency, advertising pressure, dissent tolerance, and recourse matter more. Harm, toxicity, surveillance, labor, coercion, opacity, and hidden-parent penalties are not relaxed.

Applied cap: No structure cap

V
Vegan badge

Dough Joy is publicly described as vegan or plant-based. The badge is informational; it does not directly change ownership, labor, price, toxicity, or governance scoring.

Evidence: [15]

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Evaluation Overview

C - Performative

The score turns mainly on Ownership, with the largest penalty coming from Accountability Opacity.

Strengths

  • Ownership5/10
  • Extraction5/10
  • Solidarity with the Unemployed5/7

Penalties

  • Accountability Opacity-2
  • Ecological Harm-1
  • Toxic Products-1

Evidence state

  • ConfidenceMedium confidence (AI)
  • ThoroughnessPartial (AI)
  • Linked claims14
  • Direct axis claims14
  • Coverage14/14

Scoring Axes
Axis Score Why this score
Ownership
?
Control rights: shareholder-dominated at 0, worker cooperative control at 10.
5 / 10

its public material supports a vegan or plant-based restaurant entry with local customer access, but it remains a private restaurant rather than a worker-owned, cooperative, or deeply transparent institution.

Calibration notes

Comparative anchor: Comparable local vegan and vegetarian restaurant pass; Ownership value calibrated against existing food-directory entries.

Linked evidence
  • Dough Joy's public materials present it as a restaurant business; the reviewed public material did not identify worker, customer, or community ownership. [1]
Governance
?
Binding decision authority: centralized control at 0, democratic stakeholder control at 10.
4 / 10

its public material supports a vegan or plant-based restaurant entry with local customer access, but it remains a private restaurant rather than a worker-owned, cooperative, or deeply transparent institution.

Calibration notes

Comparative anchor: Comparable local vegan and vegetarian restaurant pass; Governance value calibrated against existing food-directory entries.

Linked evidence
  • Dough Joy's public materials describe menu and location operations but do not describe binding worker, customer, or community governance rights. [2]
Extraction
?
Surplus allocation, wage share, CEO pay ratio, margins, and structured extraction judgment.
5 / 10

its public material supports a vegan or plant-based restaurant entry with local customer access, but it remains a private restaurant rather than a worker-owned, cooperative, or deeply transparent institution.

Calibration notes

Comparative anchor: Comparable local vegan and vegetarian restaurant pass; Extraction value calibrated against existing food-directory entries.

Linked evidence
  • Dough Joy appears in public materials as an operating restaurant rather than a cooperative or public-benefit food institution. [3]
Labor Sovereignty
?
Worker power: coercive conditions at 0, co-determination or ownership at 7. Employee dissatisfaction matters only when source-backed evidence shows concrete limits on worker agency, such as coercive scheduling, retaliation, wage theft, harassment, unsafe conditions, suppression of worker voice, or extreme turnover.
4 / 7

its public material supports a vegan or plant-based restaurant entry with local customer access, but it remains a private restaurant rather than a worker-owned, cooperative, or deeply transparent institution.

Calibration notes

Comparative anchor: Comparable local vegan and vegetarian restaurant pass; Labor Sovereignty value calibrated against existing food-directory entries.

Linked evidence
  • Dough Joy's public materials identify restaurant operations but do not publish a worker-governance or collective-bargaining structure in the reviewed material. [4]
Solidarity with the Unemployed
?
Treatment of exits and nonworkers, including severance, redeployment, and non-competes.
5 / 7

its public material supports a vegan or plant-based restaurant entry with local customer access, but it remains a private restaurant rather than a worker-owned, cooperative, or deeply transparent institution.

Calibration notes

Comparative anchor: Comparable local vegan and vegetarian restaurant pass; Solidarity with the Unemployed value calibrated against existing food-directory entries.

Linked evidence
  • Dough Joy's public materials make a lower-harm vegan meal category available in its local market. [5]
Loss-Bearing Fidelity
?
Willingness to absorb costs to preserve values, workers, users, and public obligations.
5 / 7

its public material supports a vegan or plant-based restaurant entry with local customer access, but it remains a private restaurant rather than a worker-owned, cooperative, or deeply transparent institution.

Calibration notes

Comparative anchor: Comparable local vegan and vegetarian restaurant pass; Loss-Bearing Fidelity value calibrated against existing food-directory entries.

Linked evidence
  • Dough Joy's public materials show a dedicated vegan or plant-based food offering rather than offering plant-based items only as an incidental substitution. [6]
Market Conduct
?
Pricing fairness, switching costs, lock-in, and rent extraction.
5 / 5

its public material supports a vegan or plant-based restaurant entry with local customer access, but it remains a private restaurant rather than a worker-owned, cooperative, or deeply transparent institution.

Calibration notes

Comparative anchor: Comparable local vegan and vegetarian restaurant pass; Market Conduct value calibrated against existing food-directory entries.

Linked evidence
  • Dough Joy's public materials publish ordinary restaurant information such as menus, ordering, reservations, hours, or location information for customers. [7]
Product Integrity
?
Preservation of quality rather than degradation for monetization.
5 / 5

its public material supports a vegan or plant-based restaurant entry with local customer access, but it remains a private restaurant rather than a worker-owned, cooperative, or deeply transparent institution.

Calibration notes

Comparative anchor: Comparable local vegan and vegetarian restaurant pass; Product Integrity value calibrated against existing food-directory entries.

Linked evidence
  • Dough Joy's public materials describe its food as vegan, vegan, or plant-based. [8]
Scale Integrity
?
Whether growth improves or degrades fairness and accountability.
5 / 5

its public material supports a vegan or plant-based restaurant entry with local customer access, but it remains a private restaurant rather than a worker-owned, cooperative, or deeply transparent institution.

Calibration notes

Comparative anchor: Comparable local vegan and vegetarian restaurant pass; Scale Integrity value calibrated against existing food-directory entries.

Linked evidence
  • Dough Joy's public materials describe a local or limited-location restaurant footprint rather than a dominant national food platform. [9]

Penalties
Penalty Applied Why this penalty
Ecological Harm
?
Footprint, trajectory, irreversibility, culpability, and scale, including whether ecological harm is central to the model and continued after credible notice. Range: -30 to 0.
-1

the reviewed public material supports a modest penalty on this axis while leaving the restaurant's dietary classification and customer utility intact.

Calibration notes

Comparative anchor: Comparable local vegan and vegetarian restaurant pass; Ecological Harm value calibrated against existing food-directory entries.

Linked evidence
  • Dough Joy's public materials present plant-based or vegetarian food, but restaurant operations still involve prepared-food energy, packaging, and supply-chain impacts. [12]
Toxic Products
?
Current sale of products whose ordinary use, exposure, ingredients, residues, packaging, or formulation creates toxic, addictive, or consumer-safety risk. Food products receive at least light scrutiny for artificial colors, artificial flavors, petro-derived additives, pesticide residues, contaminants, endocrine-disrupting packaging, and ultra-processed formulation. Ordinary adult nightlife or alcohol service is not penalized by itself without evidence of predatory marketing, youth targeting, addiction-extractive design, or unusual product-safety misconduct. Range: -5 to 0.
-1

the reviewed public material supports a modest penalty on this axis while leaving the restaurant's dietary classification and customer utility intact.

Calibration notes

Comparative anchor: Comparable local vegan and vegetarian restaurant pass; Toxic Products value calibrated against existing food-directory entries.

Linked evidence
  • Dough Joy's public materials include dessert or treat products, a category with ordinary sugar-heavy food concerns even when plant-based. [13]
Accountability Opacity
?
Material opacity, reputation laundering, or hidden accountability structures that prevent public accountability. Range: -2 to 0.
-2

the reviewed public material supports a modest penalty on this axis while leaving the restaurant's dietary classification and customer utility intact.

Calibration notes

Comparative anchor: Comparable local vegan and vegetarian restaurant pass; Accountability Opacity value calibrated against existing food-directory entries.

Linked evidence
  • Dough Joy's public materials do not provide enough ownership, labor, supplier, or governance detail for a high-confidence structural evaluation. [14]

Bonus Credits
Bonus Credit Why this credit
Good Deal
?
Credit for unusually fair value: durable quality, fair pricing, low lock-in, and clear customer surplus.
1 / 3

its public material supports a vegan or plant-based restaurant entry with local customer access, but it remains a private restaurant rather than a worker-owned, cooperative, or deeply transparent institution.

Calibration notes

Comparative anchor: Comparable local vegan and vegetarian restaurant pass; Good Deal value calibrated against existing food-directory entries.

Linked evidence
  • Dough Joy's public materials show ordinary restaurant menu access in a lower-harm vegan category. [10]
Cost Transparency
?
Credit for clear posted prices, all-in fees, unit costs, public rate cards, margin/cost visibility, or surplus-allocation transparency, especially in markets where opaque quotes, hidden fees, or individualized pricing are normal.
1 / 3

its public material supports a vegan or plant-based restaurant entry with local customer access, but it remains a private restaurant rather than a worker-owned, cooperative, or deeply transparent institution.

Calibration notes

Comparative anchor: Comparable local vegan and vegetarian restaurant pass; Cost Transparency value calibrated against existing food-directory entries.

Linked evidence
  • Dough Joy's public materials publish customer-facing menu, order, reservation, or location information before purchase. [11]

Confidence Basis

Confidence Basis

Confidence is computed from the evidence trail and review state, not typed into the profile by hand.

Medium 76/100

14 verified linked claims 14 direct axis claims 0 disputed claims 14/14 components covered

This confidence label measures the source-backed evidence trail. AI-scaffolded scores remain tentative until human review.

Claim confidence 13/20

14 verified linked claims

Source quality 10/18

Best source per verified claim, weighted by institutional reliability

Direct axis-specific claims 14/18

14 direct claims across 14 active components

Dispute load 12/12

0 disputed claims on this entity

Recency 10/10

Newest accepted timestamp: May 15, 2026

Reviewer status 7/12

Human-reviewed components score higher than AI scaffolding

Component coverage 10/10

14/14 evidence-bearing components have direct support

Evidence State

Evidence State

Profile stateAI draft / human-pending
VerificationUnverified
ConfidenceMedium confidence (AI)
ThoroughnessPartial (AI)
Correction routeUse “Challenge this rating” for factual errors, missing counterevidence, source problems, or calculation mistakes.
Company responseCompany representatives can submit source-backed corrections; payment never changes scores or reviewer authority.

Claims and Sources

Claims are the evidence record. Each claim needs a source link, axis category, status, confidence level, and timestamp before it can support a score.

* Tentative scaffolding score. Not human-checked or final.
1Dough Joy's public materials present it as a restaurant business; the reviewed public material did not identify worker, customer, or community ownership.

Ownership Verified Medium confidence Human-reviewed

2Dough Joy's public materials describe menu and location operations but do not describe binding worker, customer, or community governance rights.

Governance Verified Medium confidence Human-reviewed

3Dough Joy appears in public materials as an operating restaurant rather than a cooperative or public-benefit food institution.

Extraction Verified Medium confidence Human-reviewed

4Dough Joy's public materials identify restaurant operations but do not publish a worker-governance or collective-bargaining structure in the reviewed material.

Labor Sovereignty Verified Medium confidence Human-reviewed

5Dough Joy's public materials make a lower-harm vegan meal category available in its local market.

Solidarity Unemployed Verified Medium confidence Human-reviewed

6Dough Joy's public materials show a dedicated vegan or plant-based food offering rather than offering plant-based items only as an incidental substitution.

Loss Bearing Fidelity Verified Medium confidence Human-reviewed

7Dough Joy's public materials publish ordinary restaurant information such as menus, ordering, reservations, hours, or location information for customers.

Market Conduct Verified Medium confidence Human-reviewed

8Dough Joy's public materials describe its food as vegan, vegan, or plant-based.

Product Integrity Verified Medium confidence Human-reviewed

9Dough Joy's public materials describe a local or limited-location restaurant footprint rather than a dominant national food platform.

Scale Integrity Verified Medium confidence Human-reviewed

10Dough Joy's public materials show ordinary restaurant menu access in a lower-harm vegan category.

Good Deal Verified Medium confidence Human-reviewed

11Dough Joy's public materials publish customer-facing menu, order, reservation, or location information before purchase.

Cost Transparency Verified Medium confidence Human-reviewed

12Dough Joy's public materials present plant-based or vegetarian food, but restaurant operations still involve prepared-food energy, packaging, and supply-chain impacts.

Ecological Harm Verified Medium confidence Human-reviewed

13Dough Joy's public materials include dessert or treat products, a category with ordinary sugar-heavy food concerns even when plant-based.

Toxic Products Verified Medium confidence Human-reviewed

14Dough Joy's public materials do not provide enough ownership, labor, supplier, or governance detail for a high-confidence structural evaluation.

Accountability Opacity Verified Medium confidence Human-reviewed

15Dough Joy's public materials describe its food as vegan, vegan, or plant-based.

Dietary Status Verified Medium confidence Human-reviewed

Alternatives

BQUALIFIED42 tentative score Blossom Vegetarian vegetarian Vietnamese restaurant · same market BQUALIFIED42 tentative score Box Bar vegan bar and restaurant · same market BQUALIFIED42 tentative score Cafe Red vegan coffee shop and cafe · same market BQUALIFIED42 tentative score Chay Concept Vegetarian & Bar vegetarian Vietnamese restaurant · same market BQUALIFIED42 tentative score El Borracho plant-based Mexican restaurant · same market

Competitors

BQUALIFIED42 tentative score Blossom Vegetarian vegetarian Vietnamese restaurant · same market BQUALIFIED42 tentative score Box Bar vegan bar and restaurant · same market BQUALIFIED42 tentative score Cafe Red vegan coffee shop and cafe · same market BQUALIFIED42 tentative score Chay Concept Vegetarian & Bar vegetarian Vietnamese restaurant · same market BQUALIFIED42 tentative score El Borracho plant-based Mexican restaurant · same market BQUALIFIED42 tentative score Pi Vegan Pizzeria vegan pizzeria · same market BQUALIFIED42 tentative score Rojo's Mexican Food vegan Mexican restaurant · same market BQUALIFIED42 tentative score Sunlight Cafe vegetarian cafe · same market

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How This Page Is Maintained

Evidence comes in through contributors, is checked by verifiers, and is synthesized by reviewers. Founder authority remains narrow and visible; scores recalculate when verified claims or the rubric change.

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