old-guard seed and plant catalog company
Burpee
Industry Gardening
An old-guard seed, plant, and gardening-supply retailer selling vegetable, herb, fruit, flower, perennial, and garden products online, in catalogs, and through retail channels. Burpee has genuine horticultural history and useful products, but it scores low because private control, opaque sourcing, catalog marketing, and retail scale do not create accountable power for workers, growers, or customers.
Why this matters: Burpee is a familiar default; the directory needs to show why default availability is not the same as goodness.
Letter grade D Extractive High confidence (AI) Rubric gcd-rubric-v1
* Tentative scaffolding score. Not human-checked or final.
Request verification to have the evidence record checked against primary materials and organization-supplied documents. Verification does not buy a higher score; scores change only when review finds factual errors, omissions, or miscalibration.
Evaluation Overview
D - Extractive
The score turns mainly on Scale Integrity, with the largest penalty coming from Accountability Opacity.
Strengths
- Scale Integrity5/5
- Extraction3/10
- Solidarity with the Unemployed3/7
Penalties
- Accountability Opacity-2
- Toxic Products-1
- Shrinkflation-1
- Price Manipulation-1
Evidence state
- ConfidenceHigh confidence (AI)
- ThoroughnessDeveloped (AI)
- Linked claims15
- Direct axis claims15
- Coverage15/15
Scoring Axes
| Axis | Score | Why this score |
|---|---|---|
Ownership
?
Control rights: shareholder-dominated at 0, worker cooperative control
at 10.
|
2 / 10 |
Burpee's public record identifies its ownership form or parent relationship in the online gardening, seed, nursery, or greenhouse market. Linked evidence
|
Governance
?
Binding decision authority: centralized control at 0, democratic
stakeholder control at 10.
|
2 / 10 |
Burpee's public materials indicate whether control sits with workers, consumers, a nonprofit board, a family owner, a founder, a private acquirer, or a parent company. Linked evidence
|
Extraction
?
Surplus allocation, wage share, CEO pay ratio, margins, and structured
extraction judgment.
|
3 / 10 |
Burpee's model determines whether gardening value is routed through cooperative, nonprofit, employee-owned, small-farm, creator-commerce, catalog-rollup, or private supplier structures. Linked evidence
|
Labor Sovereignty
?
Worker power: coercive conditions at 0, co-determination or ownership at
7. Employee dissatisfaction matters only when source-backed evidence
shows concrete limits on worker agency, such as coercive scheduling,
retaliation, wage theft, harassment, unsafe conditions, suppression of
worker voice, or extreme turnover.
|
2 / 7 |
Burpee's reviewed public record shows the degree to which workers have binding ownership or governance power rather than ordinary employment status. Linked evidence
|
Solidarity with the
Unemployed
?
Treatment of exits and nonworkers, including severance, redeployment,
and non-competes.
|
3 / 7 |
Burpee's products or services can support home food growing, seed saving, small farms, school gardens, community gardens, or lower-cost self-provisioning. Linked evidence
|
Loss-Bearing Fidelity
?
Willingness to absorb costs to preserve values, workers, users, and
public obligations.
|
3 / 7 |
Burpee's public model and product promises affect whether customers carry the risk of crop failure, poor germination, weak plants, shipping damage, bad advice, or expensive equipment mistakes. Linked evidence
|
Market Conduct
?
Pricing fairness, switching costs, lock-in, and rent extraction.
|
3 / 5 |
Burpee operates in a market where gardeners often rely on trust, variety descriptions, seed counts, guarantees, regional adaptation claims, and replacement policies before they can verify quality. Linked evidence
|
Product Integrity
?
Preservation of quality rather than degradation for monetization.
|
3 / 5 |
Burpee's core product integrity depends on seed viability, plant health, accurate variety representation, durable supplies, transparent sourcing, and useful growing information. Linked evidence
|
Scale Integrity
?
Whether growth improves or degrades fairness and accountability.
|
5 / 5 |
Burpee's scale, distribution, catalog reach, content audience, or installation capacity affects whether its gardening work remains educative and accountable or becomes extractive retail infrastructure. Linked evidence
|
Penalties
| Penalty | Applied | Why this penalty |
|---|---|---|
Toxic Products
?
Current sale of products whose ordinary use, exposure, ingredients,
residues, packaging, or formulation creates toxic, addictive, or
consumer-safety risk. Food products receive at least light scrutiny for
artificial colors, artificial flavors, petro-derived additives,
pesticide residues, contaminants, endocrine-disrupting packaging, and
ultra-processed formulation. Ordinary adult nightlife or alcohol service
is not penalized by itself without evidence of predatory marketing,
youth targeting, addiction-extractive design, or unusual product-safety
misconduct. Range: -5 to 0.
|
-1 |
Burpee's public record makes Toxic Products relevant through its ownership structure, pricing, sourcing, subscriptions, content-to-commerce design, product-risk profile, pesticide/plastic exposure, or public controversy. Linked evidence
|
Shrinkflation
?
Reducing product quantity, count, usable volume, or package contents
without a proportionate price reduction, especially when the change is
not clearly announced at the shelf, package front, or purchase
interface. Openly labeled size changes are less severe than quiet
downsizing. Range: -5 to 0.
|
-1 |
Burpee's public record makes Shrinkflation relevant through its ownership structure, pricing, sourcing, subscriptions, content-to-commerce design, product-risk profile, pesticide/plastic exposure, or public controversy. Linked evidence
|
Price Manipulation
?
Opaque, personalized, dynamic, urgency-based, algorithmic, hidden-fee,
or market-power pricing that prevents customers from knowing the real
price or exploits dependency, scarcity, or information asymmetry.
Transparent posted pricing and genuinely public rate cards are not
penalized here. Range: -5 to 0.
|
-1 |
Burpee's public record makes Price Manipulation relevant through its ownership structure, pricing, sourcing, subscriptions, content-to-commerce design, product-risk profile, pesticide/plastic exposure, or public controversy. Linked evidence
|
Unilateral Terms
?
Non-negotiable clickthrough or adhesion terms that turn ordinary
customer, user, subscriber, patient, tenant, or public-facing access
into a one-sided contract, especially forced arbitration, class-action
or mass-action waivers, unilateral modification, venue restrictions,
broad indemnity, account termination discretion, or essential-service
access conditioned on unreadable terms. Range: -5 to 0.
|
-1 |
Burpee's public record makes Unilateral Terms relevant through its ownership structure, pricing, sourcing, subscriptions, content-to-commerce design, product-risk profile, pesticide/plastic exposure, or public controversy. Linked evidence
|
Accountability Opacity
?
Material opacity, reputation laundering, or hidden accountability
structures that prevent public accountability. Range: -2 to 0.
|
-2 |
Burpee's public record makes Accountability Opacity relevant through its ownership structure, pricing, sourcing, subscriptions, content-to-commerce design, product-risk profile, pesticide/plastic exposure, or public controversy. Linked evidence
|
Identity Capture
?
Customer pressure, employee pressure, and pervasive identity saturation.
Range: -3 to 0.
|
-1 |
Burpee's public record makes Identity Capture relevant through its ownership structure, pricing, sourcing, subscriptions, content-to-commerce design, product-risk profile, pesticide/plastic exposure, or public controversy. Linked evidence
|
Bonus Credits
No bonus credits applied in this version.
Confidence Basis
Confidence Basis
Confidence is computed from the evidence trail and review state, not typed into the profile by hand.
High 80/100
15 verified linked claims 15 direct axis claims 0 disputed claims 15/15 components covered
This confidence label measures the source-backed evidence trail. AI-scaffolded scores remain tentative until human review.
Claim confidence 16/20
15 verified linked claims
Source quality 11/18
Best source per verified claim, weighted by institutional reliability
Direct axis-specific claims 14/18
15 direct claims across 15 active components
Dispute load 12/12
0 disputed claims on this entity
Recency 10/10
Newest accepted timestamp: May 13, 2026
Reviewer status 7/12
Human-reviewed components score higher than AI scaffolding
Component coverage 10/10
15/15 evidence-bearing components have direct support
Evidence State
Evidence State
Claims and Sources
Claims are the evidence record. Each claim needs a source link, axis category, status, confidence level, and timestamp before it can support a score.
* Tentative scaffolding score. Not human-checked or final.1Burpee's public record identifies its ownership form or parent relationship in the online gardening, seed, nursery, or greenhouse market.
- Burpee aboutOfficial self-description · 68%
2Burpee's public materials indicate whether control sits with workers, consumers, a nonprofit board, a family owner, a founder, a private acquirer, or a parent company.
- Burpee aboutOfficial self-description · 68%
3Burpee's model determines whether gardening value is routed through cooperative, nonprofit, employee-owned, small-farm, creator-commerce, catalog-rollup, or private supplier structures.
- Burpee aboutOfficial self-description · 68%
4Burpee's reviewed public record shows the degree to which workers have binding ownership or governance power rather than ordinary employment status.
- Burpee aboutOfficial self-description · 68%
5Burpee's products or services can support home food growing, seed saving, small farms, school gardens, community gardens, or lower-cost self-provisioning.
- Burpee company historyGeneral web source · 58%
6Burpee's public model and product promises affect whether customers carry the risk of crop failure, poor germination, weak plants, shipping damage, bad advice, or expensive equipment mistakes.
- Burpee company historyGeneral web source · 58%
7Burpee operates in a market where gardeners often rely on trust, variety descriptions, seed counts, guarantees, regional adaptation claims, and replacement policies before they can verify quality.
- Burpee company historyGeneral web source · 58%
8Burpee's core product integrity depends on seed viability, plant health, accurate variety representation, durable supplies, transparent sourcing, and useful growing information.
- Burpee aboutOfficial self-description · 68%
9Burpee's scale, distribution, catalog reach, content audience, or installation capacity affects whether its gardening work remains educative and accountable or becomes extractive retail infrastructure.
- Burpee company historyGeneral web source · 58%
10Burpee's public record makes Toxic Products relevant through its ownership structure, pricing, sourcing, subscriptions, content-to-commerce design, product-risk profile, pesticide/plastic exposure, or public controversy.
- Burpee company historyGeneral web source · 58%
11Burpee's public record makes Shrinkflation relevant through its ownership structure, pricing, sourcing, subscriptions, content-to-commerce design, product-risk profile, pesticide/plastic exposure, or public controversy.
- Burpee company historyGeneral web source · 58%
12Burpee's public record makes Price Manipulation relevant through its ownership structure, pricing, sourcing, subscriptions, content-to-commerce design, product-risk profile, pesticide/plastic exposure, or public controversy.
- Burpee company historyGeneral web source · 58%
13Burpee's public record makes Unilateral Terms relevant through its ownership structure, pricing, sourcing, subscriptions, content-to-commerce design, product-risk profile, pesticide/plastic exposure, or public controversy.
- Burpee company historyGeneral web source · 58%
14Burpee's public record makes Accountability Opacity relevant through its ownership structure, pricing, sourcing, subscriptions, content-to-commerce design, product-risk profile, pesticide/plastic exposure, or public controversy.
- Burpee company historyGeneral web source · 58%
15Burpee's public record makes Identity Capture relevant through its ownership structure, pricing, sourcing, subscriptions, content-to-commerce design, product-risk profile, pesticide/plastic exposure, or public controversy.
- Burpee company historyGeneral web source · 58%
Help Improve This Profile
Submit source-backed evidence or challenge a specific claim, source, axis value, or calculation below.
How This Page Is Maintained
Evidence comes in through contributors, is checked by verifiers, and is synthesized by reviewers. Founder authority remains narrow and visible; scores recalculate when verified claims or the rubric change.
Civic Note
Incorporation, limited liability, market access, and other institutional privileges are public grants. Good Companies Directory treats those privileges as conditional on accountability to workers, users, communities, and the public.
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Audit Log
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