Conscious Advertising Network

advertising ethics coalition

Conscious Advertising Network

Industry Advertising

A voluntary advertising-industry network publishing manifestos and guidance on ad fraud, informed consent, inclusion, children's wellbeing, sustainability, and misinformation. Conscious Advertising Network scores well as a reform coalition because it pushes ad buyers away from harmful funding and opaque practices, but its voluntary member structure and advertiser-led frame are less binding than democratic or public-interest control.

Why this matters: CAN is a useful comparison point for advertising reform that works through industry standards rather than user-owned infrastructure.

Letter grade B Qualified Medium confidence (AI) Rubric gcd-rubric-v1

Final Score 45* B - Qualified

* Tentative scaffolding score. Not human-checked or final.

Base Material42
Bonus+5
Cap66No structure cap
After Cap47
Penalties-2
!Not Verified
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Evaluation Overview

B - Qualified

The score turns mainly on Extraction, with the largest penalty coming from Ideological Disavowal.

Strengths

  • Extraction6/10
  • Ownership5/10
  • Governance5/10

Penalties

  • Ideological Disavowal-2

Evidence state

  • ConfidenceMedium confidence (AI)
  • ThoroughnessDeveloped (AI)
  • Linked claims11
  • Direct axis claims11
  • Coverage11/14

Scoring Axes

Axis Score Why this score
Ownership
?
Control rights: shareholder-dominated at 0, worker cooperative control at 10.
5 / 10

Conscious Advertising Network is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers.

Calibration notes

Comparative anchor: Attention, consent, advertising, and anti-surveillance batch calibrated against browser, adtech, open-source, and media-infrastructure entries.

Linked evidence
  • Conscious Advertising Network is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers. [1]
  • context Conscious Advertising Network's public materials show a governance model where ordinary users, advertisers, members, or pledge participants do not have full binding control over institutional direction. [2]
  • context Conscious Advertising Network's model changes the flow of advertising, attention, data, or creator revenue compared with ordinary surveillance advertising. [3]
  • context Conscious Advertising Network operates in or against the advertising and attention market by changing how consent, tracking, ad placement, creator funding, or marketing ethics work. [4]
  • context Conscious Advertising Network's core product or program is aimed at changing advertising, tracking, data markets, or marketing practice rather than simply maximizing hidden behavioral extraction. [5]
  • context Conscious Advertising Network's model can scale through software, standards, pledges, advertising buyers, or data-market infrastructure, with different accountability risks depending on control structure. [6]
Governance
?
Binding decision authority: centralized control at 0, democratic stakeholder control at 10.
5 / 10

Conscious Advertising Network's linked public materials show a governance model where ordinary users, advertisers, members, or pledge participants do not have full binding control over institutional direction.

Calibration notes

Comparative anchor: Attention, consent, advertising, and anti-surveillance batch calibrated against browser, adtech, open-source, and media-infrastructure entries.

Linked evidence
  • context Conscious Advertising Network is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers. [1]
  • Conscious Advertising Network's public materials show a governance model where ordinary users, advertisers, members, or pledge participants do not have full binding control over institutional direction. [2]
  • context Conscious Advertising Network's model changes the flow of advertising, attention, data, or creator revenue compared with ordinary surveillance advertising. [3]
  • context Conscious Advertising Network operates in or against the advertising and attention market by changing how consent, tracking, ad placement, creator funding, or marketing ethics work. [4]
  • context Conscious Advertising Network's core product or program is aimed at changing advertising, tracking, data markets, or marketing practice rather than simply maximizing hidden behavioral extraction. [5]
  • context Conscious Advertising Network's model can scale through software, standards, pledges, advertising buyers, or data-market infrastructure, with different accountability risks depending on control structure. [6]
Extraction
?
Surplus allocation, wage share, CEO pay ratio, margins, and structured extraction judgment.
6 / 10

Conscious Advertising Network's model changes the flow of advertising, attention, data, or creator revenue compared with ordinary surveillance advertising.

Calibration notes

Comparative anchor: Attention, consent, advertising, and anti-surveillance batch calibrated against browser, adtech, open-source, and media-infrastructure entries.

Linked evidence
  • context Conscious Advertising Network is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers. [1]
  • context Conscious Advertising Network's public materials show a governance model where ordinary users, advertisers, members, or pledge participants do not have full binding control over institutional direction. [2]
  • Conscious Advertising Network's model changes the flow of advertising, attention, data, or creator revenue compared with ordinary surveillance advertising. [3]
  • context Conscious Advertising Network operates in or against the advertising and attention market by changing how consent, tracking, ad placement, creator funding, or marketing ethics work. [4]
  • context Conscious Advertising Network's core product or program is aimed at changing advertising, tracking, data markets, or marketing practice rather than simply maximizing hidden behavioral extraction. [5]
  • context Conscious Advertising Network's model can scale through software, standards, pledges, advertising buyers, or data-market infrastructure, with different accountability risks depending on control structure. [6]
Labor Sovereignty
?
Worker power: coercive conditions at 0, co-determination or ownership at 7. Employee dissatisfaction matters only when source-backed evidence shows concrete limits on worker agency, such as coercive scheduling, retaliation, wage theft, harassment, unsafe conditions, suppression of worker voice, or extreme turnover.
3 / 7

Conscious Advertising Network is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers.

Calibration notes

Comparative anchor: Attention, consent, advertising, and anti-surveillance batch calibrated against browser, adtech, open-source, and media-infrastructure entries.

Linked evidence
  • context Conscious Advertising Network is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers. [1]
  • context Conscious Advertising Network's public materials show a governance model where ordinary users, advertisers, members, or pledge participants do not have full binding control over institutional direction. [2]
  • context Conscious Advertising Network's model changes the flow of advertising, attention, data, or creator revenue compared with ordinary surveillance advertising. [3]
  • context Conscious Advertising Network operates in or against the advertising and attention market by changing how consent, tracking, ad placement, creator funding, or marketing ethics work. [4]
  • context Conscious Advertising Network's core product or program is aimed at changing advertising, tracking, data markets, or marketing practice rather than simply maximizing hidden behavioral extraction. [5]
  • context Conscious Advertising Network's model can scale through software, standards, pledges, advertising buyers, or data-market infrastructure, with different accountability risks depending on control structure. [6]
Solidarity with the Unemployed
?
Treatment of exits and nonworkers, including severance, redeployment, and non-competes.
4 / 7

Conscious Advertising Network is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers.

Calibration notes

Comparative anchor: Attention, consent, advertising, and anti-surveillance batch calibrated against browser, adtech, open-source, and media-infrastructure entries.

Linked evidence
  • context Conscious Advertising Network is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers. [1]
  • context Conscious Advertising Network's public materials show a governance model where ordinary users, advertisers, members, or pledge participants do not have full binding control over institutional direction. [2]
  • context Conscious Advertising Network's model changes the flow of advertising, attention, data, or creator revenue compared with ordinary surveillance advertising. [3]
  • context Conscious Advertising Network operates in or against the advertising and attention market by changing how consent, tracking, ad placement, creator funding, or marketing ethics work. [4]
  • context Conscious Advertising Network's core product or program is aimed at changing advertising, tracking, data markets, or marketing practice rather than simply maximizing hidden behavioral extraction. [5]
  • context Conscious Advertising Network's model can scale through software, standards, pledges, advertising buyers, or data-market infrastructure, with different accountability risks depending on control structure. [6]
Loss-Bearing Fidelity
?
Willingness to absorb costs to preserve values, workers, users, and public obligations.
5 / 7

Conscious Advertising Network is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers.

Calibration notes

Comparative anchor: Attention, consent, advertising, and anti-surveillance batch calibrated against browser, adtech, open-source, and media-infrastructure entries.

Linked evidence
  • context Conscious Advertising Network is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers. [1]
  • context Conscious Advertising Network's public materials show a governance model where ordinary users, advertisers, members, or pledge participants do not have full binding control over institutional direction. [2]
  • context Conscious Advertising Network's model changes the flow of advertising, attention, data, or creator revenue compared with ordinary surveillance advertising. [3]
  • context Conscious Advertising Network operates in or against the advertising and attention market by changing how consent, tracking, ad placement, creator funding, or marketing ethics work. [4]
  • context Conscious Advertising Network's core product or program is aimed at changing advertising, tracking, data markets, or marketing practice rather than simply maximizing hidden behavioral extraction. [5]
  • context Conscious Advertising Network's model can scale through software, standards, pledges, advertising buyers, or data-market infrastructure, with different accountability risks depending on control structure. [6]
Market Conduct
?
Pricing fairness, switching costs, lock-in, and rent extraction.
5 / 5

Conscious Advertising Network operates in or against the advertising and attention market by changing how consent, tracking, ad placement, creator funding, or marketing ethics work.

Calibration notes

Comparative anchor: Attention, consent, advertising, and anti-surveillance batch calibrated against browser, adtech, open-source, and media-infrastructure entries.

Linked evidence
  • context Conscious Advertising Network is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers. [1]
  • context Conscious Advertising Network's public materials show a governance model where ordinary users, advertisers, members, or pledge participants do not have full binding control over institutional direction. [2]
  • context Conscious Advertising Network's model changes the flow of advertising, attention, data, or creator revenue compared with ordinary surveillance advertising. [3]
  • Conscious Advertising Network operates in or against the advertising and attention market by changing how consent, tracking, ad placement, creator funding, or marketing ethics work. [4]
  • context Conscious Advertising Network's core product or program is aimed at changing advertising, tracking, data markets, or marketing practice rather than simply maximizing hidden behavioral extraction. [5]
  • context Conscious Advertising Network's model can scale through software, standards, pledges, advertising buyers, or data-market infrastructure, with different accountability risks depending on control structure. [6]
Product Integrity
?
Preservation of quality rather than degradation for monetization.
5 / 5

Conscious Advertising Network's core product or program is aimed at changing advertising, tracking, data markets, or marketing practice rather than simply maximizing hidden behavioral extraction.

Calibration notes

Comparative anchor: Attention, consent, advertising, and anti-surveillance batch calibrated against browser, adtech, open-source, and media-infrastructure entries.

Linked evidence
  • context Conscious Advertising Network is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers. [1]
  • context Conscious Advertising Network's public materials show a governance model where ordinary users, advertisers, members, or pledge participants do not have full binding control over institutional direction. [2]
  • context Conscious Advertising Network's model changes the flow of advertising, attention, data, or creator revenue compared with ordinary surveillance advertising. [3]
  • context Conscious Advertising Network operates in or against the advertising and attention market by changing how consent, tracking, ad placement, creator funding, or marketing ethics work. [4]
  • Conscious Advertising Network's core product or program is aimed at changing advertising, tracking, data markets, or marketing practice rather than simply maximizing hidden behavioral extraction. [5]
  • context Conscious Advertising Network's model can scale through software, standards, pledges, advertising buyers, or data-market infrastructure, with different accountability risks depending on control structure. [6]
Scale Integrity
?
Whether growth improves or degrades fairness and accountability.
4 / 5

Conscious Advertising Network's model can scale through software, standards, pledges, advertising buyers, or data-market infrastructure, with different accountability risks depending on control structure.

Calibration notes

Comparative anchor: Attention, consent, advertising, and anti-surveillance batch calibrated against browser, adtech, open-source, and media-infrastructure entries.

Linked evidence
  • context Conscious Advertising Network is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers. [1]
  • context Conscious Advertising Network's public materials show a governance model where ordinary users, advertisers, members, or pledge participants do not have full binding control over institutional direction. [2]
  • context Conscious Advertising Network's model changes the flow of advertising, attention, data, or creator revenue compared with ordinary surveillance advertising. [3]
  • context Conscious Advertising Network operates in or against the advertising and attention market by changing how consent, tracking, ad placement, creator funding, or marketing ethics work. [4]
  • context Conscious Advertising Network's core product or program is aimed at changing advertising, tracking, data markets, or marketing practice rather than simply maximizing hidden behavioral extraction. [5]
  • Conscious Advertising Network's model can scale through software, standards, pledges, advertising buyers, or data-market infrastructure, with different accountability risks depending on control structure. [6]

Penalties

Penalty Applied Why this penalty
Ideological Disavowal
?
Concealed ideology presented as neutrality, expertise, professional necessity, public-service administration, market inevitability, or non-ideological common sense while exercising power. Range: -3 to 0.
-2

Conscious Advertising Network frames contested choices about advertising, consent, misinformation, attention, or data markets as responsible infrastructure or reform rather than as a situated institutional position.

Calibration notes

Comparative anchor: Attention, consent, advertising, and anti-surveillance batch calibrated against browser, adtech, open-source, and media-infrastructure entries.

Linked evidence
  • Conscious Advertising Network frames contested choices about advertising, consent, misinformation, attention, or data markets as responsible infrastructure or reform rather than as a situated institutional position. [11]

Bonus Credits

Bonus Credit Why this credit
Openness to Dissent
?
Credit for tolerating internal, user, customer, worker, and public dissent without retaliation, capture, or viewpoint laundering.
1 / 3

Conscious Advertising Network publicly challenges dominant advertising or tracking practices, creating room for criticism of the existing attention economy.

Calibration notes

Comparative anchor: Attention, consent, advertising, and anti-surveillance batch calibrated against browser, adtech, open-source, and media-infrastructure entries.

Linked evidence
  • Conscious Advertising Network publicly challenges dominant advertising or tracking practices, creating room for criticism of the existing attention economy. [7]
Constitutional Spirit
?
Credit for respecting constitutional rights and civil-liberties norms even where private law does not strictly require it.
2 / 3

Conscious Advertising Network's public work supports privacy, user autonomy, speech, or information-integrity norms beyond bare legal compliance.

Calibration notes

Comparative anchor: Attention, consent, advertising, and anti-surveillance batch calibrated against browser, adtech, open-source, and media-infrastructure entries.

Linked evidence
  • Conscious Advertising Network's public work supports privacy, user autonomy, speech, or information-integrity norms beyond bare legal compliance. [8]
Good Deal
?
Credit for unusually fair value: durable quality, fair pricing, low lock-in, and clear customer surplus.
1 / 3

Conscious Advertising Network gives users, creators, or participating organizations a more legible or fairer value proposition than ordinary opaque advertising markets.

Calibration notes

Comparative anchor: Attention, consent, advertising, and anti-surveillance batch calibrated against browser, adtech, open-source, and media-infrastructure entries.

Linked evidence
  • Conscious Advertising Network gives users, creators, or participating organizations a more legible or fairer value proposition than ordinary opaque advertising markets. [9]
Cost Transparency
?
Credit for clear posted prices, all-in fees, unit costs, public rate cards, margin/cost visibility, or surplus-allocation transparency, especially in markets where opaque quotes, hidden fees, or individualized pricing are normal.
1 / 3

Conscious Advertising Network's public materials make parts of the advertising, reward, pledge, or creator-payment exchange more visible than conventional adtech.

Calibration notes

Comparative anchor: Attention, consent, advertising, and anti-surveillance batch calibrated against browser, adtech, open-source, and media-infrastructure entries.

Linked evidence
  • Conscious Advertising Network's public materials make parts of the advertising, reward, pledge, or creator-payment exchange more visible than conventional adtech. [10]

Confidence Basis

Confidence Basis

Confidence is computed from the evidence trail and review state, not typed into the profile by hand.

Medium 76/100

11 verified linked claims 11 direct axis claims 0 disputed claims 11/14 components covered

This confidence label measures the source-backed evidence trail. AI-scaffolded scores remain tentative until human review.

Claim confidence 19/20

11 verified linked claims

Source quality 10/18

Best source per verified claim, weighted by institutional reliability

Direct axis-specific claims 9/18

11 direct claims across 14 active components

Dispute load 12/12

0 disputed claims on this entity

Recency 10/10

Newest accepted timestamp: May 13, 2026

Reviewer status 7/12

Human-reviewed components score higher than AI scaffolding

Component coverage 8/10

11/14 evidence-bearing components have direct support

Evidence State

Evidence State

Profile stateAI draft / human-pending
VerificationUnverified
ConfidenceMedium confidence (AI)
ThoroughnessDeveloped (AI)
Correction routeUse “Challenge this rating” for factual errors, missing counterevidence, source problems, or calculation mistakes.
Company responseCompany representatives can submit source-backed corrections; payment never changes scores or reviewer authority.

Claims and Sources

Claims are the evidence record. Each claim needs a source link, axis category, status, confidence level, and timestamp before it can support a score.

* Tentative scaffolding score. Not human-checked or final.
1Conscious Advertising Network is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers.

Ownership Verified High confidence Human-reviewed

2Conscious Advertising Network's public materials show a governance model where ordinary users, advertisers, members, or pledge participants do not have full binding control over institutional direction.

Governance Verified High confidence Human-reviewed

3Conscious Advertising Network's model changes the flow of advertising, attention, data, or creator revenue compared with ordinary surveillance advertising.

Extraction Verified High confidence Human-reviewed

4Conscious Advertising Network operates in or against the advertising and attention market by changing how consent, tracking, ad placement, creator funding, or marketing ethics work.

Market Conduct Verified High confidence Human-reviewed

5Conscious Advertising Network's core product or program is aimed at changing advertising, tracking, data markets, or marketing practice rather than simply maximizing hidden behavioral extraction.

Product Integrity Verified High confidence Human-reviewed

6Conscious Advertising Network's model can scale through software, standards, pledges, advertising buyers, or data-market infrastructure, with different accountability risks depending on control structure.

Scale Integrity Verified High confidence Human-reviewed

7Conscious Advertising Network publicly challenges dominant advertising or tracking practices, creating room for criticism of the existing attention economy.

Openness To Dissent Verified High confidence Human-reviewed

8Conscious Advertising Network's public work supports privacy, user autonomy, speech, or information-integrity norms beyond bare legal compliance.

Constitutional Spirit Verified High confidence Human-reviewed

9Conscious Advertising Network gives users, creators, or participating organizations a more legible or fairer value proposition than ordinary opaque advertising markets.

Good Deal Verified High confidence Human-reviewed

10Conscious Advertising Network's public materials make parts of the advertising, reward, pledge, or creator-payment exchange more visible than conventional adtech.

Cost Transparency Verified High confidence Human-reviewed

11Conscious Advertising Network frames contested choices about advertising, consent, misinformation, attention, or data markets as responsible infrastructure or reform rather than as a situated institutional position.

Ideological Disavowal Verified Medium confidence Human-reviewed

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Evidence comes in through contributors, is checked by verifiers, and is synthesized by reviewers. Founder authority remains narrow and visible; scores recalculate when verified claims or the rubric change.

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