Killi / Reklaim

consumer data marketplace

Killi / Reklaim

Industry Advertising

A consumer-data company originally known as Killi and later renamed Reklaim, built around giving people visibility into and compensation for the data market. Killi/Reklaim is preferable to hidden data brokerage, but it still depends on packaging personal data for buyers rather than abolishing the market that made consumer data extraction normal.

Why this matters: Killi/Reklaim marks the boundary between reforming data brokerage and profiting from the continued existence of data brokerage.

Letter grade D Extractive Medium confidence (AI) Rubric gcd-rubric-v1

Final Score 12* D - Extractive

* Tentative scaffolding score. Not human-checked or final.

Base Material19
Bonus+1
Cap35Ownership <= 2 and Governance <= 2
After Cap20
Penalties-8
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Evaluation Overview

D - Extractive

The score turns mainly on Extraction, with the largest penalty coming from Surveillance Capture.

Strengths

  • Extraction3/10
  • Loss-Bearing Fidelity3/7
  • Market Conduct3/5

Penalties

  • Surveillance Capture-4
  • Accountability Opacity-2
  • Identity Capture-1
  • Ideological Disavowal-1

Evidence state

  • ConfidenceMedium confidence (AI)
  • ThoroughnessDeveloped (AI)
  • Linked claims11
  • Direct axis claims11
  • Coverage11/14

Scoring Axes

Axis Score Why this score
Ownership
?
Control rights: shareholder-dominated at 0, worker cooperative control at 10.
1 / 10

Killi / Reklaim is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers.

Calibration notes

Comparative anchor: Attention, consent, advertising, and anti-surveillance batch calibrated against browser, adtech, open-source, and media-infrastructure entries.

Linked evidence
  • Killi / Reklaim is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers. [1]
  • context Killi / Reklaim's public materials show a governance model where ordinary users, advertisers, members, or pledge participants do not have full binding control over institutional direction. [2]
  • context Killi / Reklaim's model changes the flow of advertising, attention, data, or creator revenue compared with ordinary surveillance advertising. [3]
  • context Killi / Reklaim operates in or against the advertising and attention market by changing how consent, tracking, ad placement, creator funding, or marketing ethics work. [4]
  • context Killi / Reklaim's core product or program is aimed at changing advertising, tracking, data markets, or marketing practice rather than simply maximizing hidden behavioral extraction. [5]
  • context Killi / Reklaim's model can scale through software, standards, pledges, advertising buyers, or data-market infrastructure, with different accountability risks depending on control structure. [6]
Governance
?
Binding decision authority: centralized control at 0, democratic stakeholder control at 10.
2 / 10

Killi / Reklaim's linked public materials show a governance model where ordinary users, advertisers, members, or pledge participants do not have full binding control over institutional direction.

Calibration notes

Comparative anchor: Attention, consent, advertising, and anti-surveillance batch calibrated against browser, adtech, open-source, and media-infrastructure entries.

Linked evidence
  • context Killi / Reklaim is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers. [1]
  • Killi / Reklaim's public materials show a governance model where ordinary users, advertisers, members, or pledge participants do not have full binding control over institutional direction. [2]
  • context Killi / Reklaim's model changes the flow of advertising, attention, data, or creator revenue compared with ordinary surveillance advertising. [3]
  • context Killi / Reklaim operates in or against the advertising and attention market by changing how consent, tracking, ad placement, creator funding, or marketing ethics work. [4]
  • context Killi / Reklaim's core product or program is aimed at changing advertising, tracking, data markets, or marketing practice rather than simply maximizing hidden behavioral extraction. [5]
  • context Killi / Reklaim's model can scale through software, standards, pledges, advertising buyers, or data-market infrastructure, with different accountability risks depending on control structure. [6]
Extraction
?
Surplus allocation, wage share, CEO pay ratio, margins, and structured extraction judgment.
3 / 10

Killi / Reklaim's model changes the flow of advertising, attention, data, or creator revenue compared with ordinary surveillance advertising.

Calibration notes

Comparative anchor: Attention, consent, advertising, and anti-surveillance batch calibrated against browser, adtech, open-source, and media-infrastructure entries.

Linked evidence
  • context Killi / Reklaim is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers. [1]
  • context Killi / Reklaim's public materials show a governance model where ordinary users, advertisers, members, or pledge participants do not have full binding control over institutional direction. [2]
  • Killi / Reklaim's model changes the flow of advertising, attention, data, or creator revenue compared with ordinary surveillance advertising. [3]
  • context Killi / Reklaim operates in or against the advertising and attention market by changing how consent, tracking, ad placement, creator funding, or marketing ethics work. [4]
  • context Killi / Reklaim's core product or program is aimed at changing advertising, tracking, data markets, or marketing practice rather than simply maximizing hidden behavioral extraction. [5]
  • context Killi / Reklaim's model can scale through software, standards, pledges, advertising buyers, or data-market infrastructure, with different accountability risks depending on control structure. [6]
Labor Sovereignty
?
Worker power: coercive conditions at 0, co-determination or ownership at 7. Employee dissatisfaction matters only when source-backed evidence shows concrete limits on worker agency, such as coercive scheduling, retaliation, wage theft, harassment, unsafe conditions, suppression of worker voice, or extreme turnover.
1 / 7

Killi / Reklaim is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers.

Calibration notes

Comparative anchor: Attention, consent, advertising, and anti-surveillance batch calibrated against browser, adtech, open-source, and media-infrastructure entries.

Linked evidence
  • context Killi / Reklaim is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers. [1]
  • context Killi / Reklaim's public materials show a governance model where ordinary users, advertisers, members, or pledge participants do not have full binding control over institutional direction. [2]
  • context Killi / Reklaim's model changes the flow of advertising, attention, data, or creator revenue compared with ordinary surveillance advertising. [3]
  • context Killi / Reklaim operates in or against the advertising and attention market by changing how consent, tracking, ad placement, creator funding, or marketing ethics work. [4]
  • context Killi / Reklaim's core product or program is aimed at changing advertising, tracking, data markets, or marketing practice rather than simply maximizing hidden behavioral extraction. [5]
  • context Killi / Reklaim's model can scale through software, standards, pledges, advertising buyers, or data-market infrastructure, with different accountability risks depending on control structure. [6]
Solidarity with the Unemployed
?
Treatment of exits and nonworkers, including severance, redeployment, and non-competes.
2 / 7

Killi / Reklaim is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers.

Calibration notes

Comparative anchor: Attention, consent, advertising, and anti-surveillance batch calibrated against browser, adtech, open-source, and media-infrastructure entries.

Linked evidence
  • context Killi / Reklaim is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers. [1]
  • context Killi / Reklaim's public materials show a governance model where ordinary users, advertisers, members, or pledge participants do not have full binding control over institutional direction. [2]
  • context Killi / Reklaim's model changes the flow of advertising, attention, data, or creator revenue compared with ordinary surveillance advertising. [3]
  • context Killi / Reklaim operates in or against the advertising and attention market by changing how consent, tracking, ad placement, creator funding, or marketing ethics work. [4]
  • context Killi / Reklaim's core product or program is aimed at changing advertising, tracking, data markets, or marketing practice rather than simply maximizing hidden behavioral extraction. [5]
  • context Killi / Reklaim's model can scale through software, standards, pledges, advertising buyers, or data-market infrastructure, with different accountability risks depending on control structure. [6]
Loss-Bearing Fidelity
?
Willingness to absorb costs to preserve values, workers, users, and public obligations.
3 / 7

Killi / Reklaim is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers.

Calibration notes

Comparative anchor: Attention, consent, advertising, and anti-surveillance batch calibrated against browser, adtech, open-source, and media-infrastructure entries.

Linked evidence
  • context Killi / Reklaim is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers. [1]
  • context Killi / Reklaim's public materials show a governance model where ordinary users, advertisers, members, or pledge participants do not have full binding control over institutional direction. [2]
  • context Killi / Reklaim's model changes the flow of advertising, attention, data, or creator revenue compared with ordinary surveillance advertising. [3]
  • context Killi / Reklaim operates in or against the advertising and attention market by changing how consent, tracking, ad placement, creator funding, or marketing ethics work. [4]
  • context Killi / Reklaim's core product or program is aimed at changing advertising, tracking, data markets, or marketing practice rather than simply maximizing hidden behavioral extraction. [5]
  • context Killi / Reklaim's model can scale through software, standards, pledges, advertising buyers, or data-market infrastructure, with different accountability risks depending on control structure. [6]
Market Conduct
?
Pricing fairness, switching costs, lock-in, and rent extraction.
3 / 5

Killi / Reklaim operates in or against the advertising and attention market by changing how consent, tracking, ad placement, creator funding, or marketing ethics work.

Calibration notes

Comparative anchor: Attention, consent, advertising, and anti-surveillance batch calibrated against browser, adtech, open-source, and media-infrastructure entries.

Linked evidence
  • context Killi / Reklaim is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers. [1]
  • context Killi / Reklaim's public materials show a governance model where ordinary users, advertisers, members, or pledge participants do not have full binding control over institutional direction. [2]
  • context Killi / Reklaim's model changes the flow of advertising, attention, data, or creator revenue compared with ordinary surveillance advertising. [3]
  • Killi / Reklaim operates in or against the advertising and attention market by changing how consent, tracking, ad placement, creator funding, or marketing ethics work. [4]
  • context Killi / Reklaim's core product or program is aimed at changing advertising, tracking, data markets, or marketing practice rather than simply maximizing hidden behavioral extraction. [5]
  • context Killi / Reklaim's model can scale through software, standards, pledges, advertising buyers, or data-market infrastructure, with different accountability risks depending on control structure. [6]
Product Integrity
?
Preservation of quality rather than degradation for monetization.
2 / 5

Killi / Reklaim's core product or program is aimed at changing advertising, tracking, data markets, or marketing practice rather than simply maximizing hidden behavioral extraction.

Calibration notes

Comparative anchor: Attention, consent, advertising, and anti-surveillance batch calibrated against browser, adtech, open-source, and media-infrastructure entries.

Linked evidence
  • context Killi / Reklaim is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers. [1]
  • context Killi / Reklaim's public materials show a governance model where ordinary users, advertisers, members, or pledge participants do not have full binding control over institutional direction. [2]
  • context Killi / Reklaim's model changes the flow of advertising, attention, data, or creator revenue compared with ordinary surveillance advertising. [3]
  • context Killi / Reklaim operates in or against the advertising and attention market by changing how consent, tracking, ad placement, creator funding, or marketing ethics work. [4]
  • Killi / Reklaim's core product or program is aimed at changing advertising, tracking, data markets, or marketing practice rather than simply maximizing hidden behavioral extraction. [5]
  • context Killi / Reklaim's model can scale through software, standards, pledges, advertising buyers, or data-market infrastructure, with different accountability risks depending on control structure. [6]
Scale Integrity
?
Whether growth improves or degrades fairness and accountability.
2 / 5

Killi / Reklaim's model can scale through software, standards, pledges, advertising buyers, or data-market infrastructure, with different accountability risks depending on control structure.

Calibration notes

Comparative anchor: Attention, consent, advertising, and anti-surveillance batch calibrated against browser, adtech, open-source, and media-infrastructure entries.

Linked evidence
  • context Killi / Reklaim is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers. [1]
  • context Killi / Reklaim's public materials show a governance model where ordinary users, advertisers, members, or pledge participants do not have full binding control over institutional direction. [2]
  • context Killi / Reklaim's model changes the flow of advertising, attention, data, or creator revenue compared with ordinary surveillance advertising. [3]
  • context Killi / Reklaim operates in or against the advertising and attention market by changing how consent, tracking, ad placement, creator funding, or marketing ethics work. [4]
  • context Killi / Reklaim's core product or program is aimed at changing advertising, tracking, data markets, or marketing practice rather than simply maximizing hidden behavioral extraction. [5]
  • Killi / Reklaim's model can scale through software, standards, pledges, advertising buyers, or data-market infrastructure, with different accountability risks depending on control structure. [6]

Penalties

Penalty Applied Why this penalty
Accountability Opacity
?
Material opacity, reputation laundering, or hidden accountability structures that prevent public accountability. Range: -2 to 0.
-2

Killi / Reklaim's public model requires users to understand complex advertising, data, token, privacy, or pledge mechanics before they can judge the exchange clearly.

Calibration notes

Comparative anchor: Attention, consent, advertising, and anti-surveillance batch calibrated against browser, adtech, open-source, and media-infrastructure entries.

Linked evidence
  • Killi / Reklaim's public model requires users to understand complex advertising, data, token, privacy, or pledge mechanics before they can judge the exchange clearly. [8]
Identity Capture
?
Customer pressure, employee pressure, and pervasive identity saturation. Range: -3 to 0.
-1

Killi / Reklaim's public framing invites users or participants to identify with a privacy, rewards, ethical-marketing, or data-ownership posture that also benefits institutional adoption.

Calibration notes

Comparative anchor: Attention, consent, advertising, and anti-surveillance batch calibrated against browser, adtech, open-source, and media-infrastructure entries.

Linked evidence
  • Killi / Reklaim's public framing invites users or participants to identify with a privacy, rewards, ethical-marketing, or data-ownership posture that also benefits institutional adoption. [9]
Surveillance Capture
?
Invasive surveillance, unreasonably non-optional tracking, facial recognition, biometric identification, or AI behavior scanning of customers, workers, bystanders, or the public. Range: -5 to 0.
-4

Killi / Reklaim's model processes attention, advertising, browsing, personal data, or transaction signals, making surveillance-capture risk directly relevant even where consent or on-device processing reduces harm.

Calibration notes

Comparative anchor: Attention, consent, advertising, and anti-surveillance batch calibrated against browser, adtech, open-source, and media-infrastructure entries.

Linked evidence
  • Killi / Reklaim's model processes attention, advertising, browsing, personal data, or transaction signals, making surveillance-capture risk directly relevant even where consent or on-device processing reduces harm. [10]
Ideological Disavowal
?
Concealed ideology presented as neutrality, expertise, professional necessity, public-service administration, market inevitability, or non-ideological common sense while exercising power. Range: -3 to 0.
-1

Killi / Reklaim frames contested choices about advertising, consent, misinformation, attention, or data markets as responsible infrastructure or reform rather than as a situated institutional position.

Calibration notes

Comparative anchor: Attention, consent, advertising, and anti-surveillance batch calibrated against browser, adtech, open-source, and media-infrastructure entries.

Linked evidence
  • Killi / Reklaim frames contested choices about advertising, consent, misinformation, attention, or data markets as responsible infrastructure or reform rather than as a situated institutional position. [11]

Bonus Credits

Bonus Credit Why this credit
Good Deal
?
Credit for unusually fair value: durable quality, fair pricing, low lock-in, and clear customer surplus.
1 / 3

Killi / Reklaim gives users, creators, or participating organizations a more legible or fairer value proposition than ordinary opaque advertising markets.

Calibration notes

Comparative anchor: Attention, consent, advertising, and anti-surveillance batch calibrated against browser, adtech, open-source, and media-infrastructure entries.

Linked evidence
  • Killi / Reklaim gives users, creators, or participating organizations a more legible or fairer value proposition than ordinary opaque advertising markets. [7]

Confidence Basis

Confidence Basis

Confidence is computed from the evidence trail and review state, not typed into the profile by hand.

Medium 74/100

11 verified linked claims 11 direct axis claims 0 disputed claims 11/14 components covered

This confidence label measures the source-backed evidence trail. AI-scaffolded scores remain tentative until human review.

Claim confidence 17/20

11 verified linked claims

Source quality 10/18

Best source per verified claim, weighted by institutional reliability

Direct axis-specific claims 9/18

11 direct claims across 14 active components

Dispute load 12/12

0 disputed claims on this entity

Recency 10/10

Newest accepted timestamp: May 13, 2026

Reviewer status 7/12

Human-reviewed components score higher than AI scaffolding

Component coverage 8/10

11/14 evidence-bearing components have direct support

Evidence State

Evidence State

Profile stateAI draft / human-pending
VerificationUnverified
ConfidenceMedium confidence (AI)
ThoroughnessDeveloped (AI)
Correction routeUse “Challenge this rating” for factual errors, missing counterevidence, source problems, or calculation mistakes.
Company responseCompany representatives can submit source-backed corrections; payment never changes scores or reviewer authority.

Claims and Sources

Claims are the evidence record. Each claim needs a source link, axis category, status, confidence level, and timestamp before it can support a score.

* Tentative scaffolding score. Not human-checked or final.
1Killi / Reklaim is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers.

Ownership Verified High confidence Human-reviewed

2Killi / Reklaim's public materials show a governance model where ordinary users, advertisers, members, or pledge participants do not have full binding control over institutional direction.

Governance Verified High confidence Human-reviewed

3Killi / Reklaim's model changes the flow of advertising, attention, data, or creator revenue compared with ordinary surveillance advertising.

Extraction Verified High confidence Human-reviewed

4Killi / Reklaim operates in or against the advertising and attention market by changing how consent, tracking, ad placement, creator funding, or marketing ethics work.

Market Conduct Verified High confidence Human-reviewed

5Killi / Reklaim's core product or program is aimed at changing advertising, tracking, data markets, or marketing practice rather than simply maximizing hidden behavioral extraction.

Product Integrity Verified High confidence Human-reviewed

6Killi / Reklaim's model can scale through software, standards, pledges, advertising buyers, or data-market infrastructure, with different accountability risks depending on control structure.

Scale Integrity Verified High confidence Human-reviewed

7Killi / Reklaim gives users, creators, or participating organizations a more legible or fairer value proposition than ordinary opaque advertising markets.

Good Deal Verified High confidence Human-reviewed

8Killi / Reklaim's public model requires users to understand complex advertising, data, token, privacy, or pledge mechanics before they can judge the exchange clearly.

Accountability Opacity Verified Medium confidence Human-reviewed

9Killi / Reklaim's public framing invites users or participants to identify with a privacy, rewards, ethical-marketing, or data-ownership posture that also benefits institutional adoption.

Identity Capture Verified Medium confidence Human-reviewed

10Killi / Reklaim's model processes attention, advertising, browsing, personal data, or transaction signals, making surveillance-capture risk directly relevant even where consent or on-device processing reduces harm.

Surveillance Capture Verified Medium confidence Human-reviewed

11Killi / Reklaim frames contested choices about advertising, consent, misinformation, attention, or data markets as responsible infrastructure or reform rather than as a situated institutional position.

Ideological Disavowal Verified Medium confidence Human-reviewed

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Evidence comes in through contributors, is checked by verifiers, and is synthesized by reviewers. Founder authority remains narrow and visible; scores recalculate when verified claims or the rubric change.

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