HelloFresh-owned budget meal-kit brand
EveryPlate
Industry Food
A HelloFresh-owned budget meal-kit brand selling lower-cost weekly recipe boxes. EveryPlate earns some value credit for cheaper meals, but it scores low because the budget benefit sits inside shareholder ownership, subscription capture, meat-centered menus, packaging, and weak structural accountability.
Why this matters: EveryPlate is relevant because price matters, but cheap private subscriptions are not the same thing as food justice.
Letter grade D Extractive Medium confidence (AI) Rubric gcd-rubric-v1 Parent / owner: HelloFresh Group
EveryPlate is listed separately because it is a distinct budget brand under HelloFresh Group.
* Tentative scaffolding score. Not human-checked or final.
Request verification to have the evidence record checked against primary materials and organization-supplied documents. Verification does not buy a higher score; scores change only when review finds factual errors, omissions, or miscalibration.
The parent profile is currently rated D (Extractive, 7*). This subsidiary is not mechanically capped at the parent score, but parent control is part of the ownership, governance, policy, accountability opacity, reversibility, and harm analysis.
Evaluation Overview
D - Extractive
The score turns mainly on Scale Integrity, with the largest penalty coming from Reversibility.
Strengths
- Scale Integrity5/5
- Extraction3/10
- Solidarity with the Unemployed3/7
Penalties
- Reversibility-5
- High-Carbon Products-3
- Subscription Capture-3
- Unilateral Terms-2
Evidence state
- ConfidenceMedium confidence (AI)
- ThoroughnessDeveloped (AI)
- Linked claims21
- Direct axis claims21
- Coverage21/21
Scoring Axes
| Axis | Score | Why this score |
|---|---|---|
Ownership
?
Control rights: shareholder-dominated at 0, worker cooperative control
at 10.
|
1 / 10 |
EveryPlate's public record identifies its ownership, parent relationship, or institutional form in the meal-kit, prepared-meal, or food-delivery market. Linked evidence
|
Governance
?
Binding decision authority: centralized control at 0, democratic
stakeholder control at 10.
|
1 / 10 |
EveryPlate's linked public materials show whether control is held by workers, a cooperative kitchen, founders, a private platform, a public company, or a parent food group. Linked evidence
|
Extraction
?
Surplus allocation, wage share, CEO pay ratio, margins, and structured
extraction judgment.
|
3 / 10 |
EveryPlate's model determines whether meal value is routed through cooperative kitchens, local farmers, public-benefit food work, private subscriptions, or platform scale. Linked evidence
|
Labor Sovereignty
?
Worker power: coercive conditions at 0, co-determination or ownership at
7. Employee dissatisfaction matters only when source-backed evidence
shows concrete limits on worker agency, such as coercive scheduling,
retaliation, wage theft, harassment, unsafe conditions, suppression of
worker voice, or extreme turnover.
|
2 / 7 |
EveryPlate's reviewed public record shows the degree to which cooks, delivery workers, farmers, chefs, or ordinary employees have binding power rather than vendor or employment dependence. Linked evidence
|
Solidarity with the
Unemployed
?
Treatment of exits and nonworkers, including severance, redeployment,
and non-competes.
|
3 / 7 |
EveryPlate's service affects access to prepared food, home cooking, disability-friendly meal support, local farmer demand, chef income, or lower-friction meal planning. Linked evidence
|
Loss-Bearing Fidelity
?
Willingness to absorb costs to preserve values, workers, users, and
public obligations.
|
3 / 7 |
EveryPlate's public model affects whether spoilage, missed delivery, food-safety, cancellation, packaging, and meal-selection risks are absorbed by the institution or shifted to customers and workers. Linked evidence
|
Market Conduct
?
Pricing fairness, switching costs, lock-in, and rent extraction.
|
3 / 5 |
EveryPlate operates in a market where customers often face recurring orders, changing menus, plan deadlines, delivery windows, shipping fees, and freshness uncertainty. Linked evidence
|
Product Integrity
?
Preservation of quality rather than degradation for monetization.
|
3 / 5 |
EveryPlate's core product integrity depends on ingredient quality, prepared-food safety, nutritional quality, packaging, accurate menus, and whether convenience improves or degrades ordinary meals. Linked evidence
|
Scale Integrity
?
Whether growth improves or degrades fairness and accountability.
|
5 / 5 |
EveryPlate's scale, distribution network, platform role, or local-kitchen model affects whether growth strengthens food access or turns meals into a consolidated private subscription system. Linked evidence
|
Penalties
| Penalty | Applied | Why this penalty |
|---|---|---|
Reversibility
?
Applied when positive conduct depends on current living leaders,
founders, family owners, or other person-contingent governance rather
than durable structure. Range: -5 to 0.
|
-5 |
EveryPlate's public record makes Reversibility relevant through its ownership, sourcing, food-safety record, recurring-payment design, meat or dairy exposure, local-farmer support, platform data use, or public accountability limits. Linked evidence
|
High-Carbon Products
?
Core products, services, financing, or supply chains that materially
depend on fossil-fuel combustion, high-emissions transport, industrial
animal agriculture, meat, dairy, or other unusually carbon-intensive
activity. This is scored separately from general ecological harm so
ordinary consumers can see carbon-intensive product exposure directly.
Range: -10 to 0.
|
-3 |
EveryPlate's public record makes High-Carbon Products relevant through its ownership, sourcing, food-safety record, recurring-payment design, meat or dairy exposure, local-farmer support, platform data use, or public accountability limits. Linked evidence
|
Toxic Products
?
Current sale of products whose ordinary use, exposure, ingredients,
residues, packaging, or formulation creates toxic, addictive, or
consumer-safety risk. Food products receive at least light scrutiny for
artificial colors, artificial flavors, petro-derived additives,
pesticide residues, contaminants, endocrine-disrupting packaging, and
ultra-processed formulation. Ordinary adult nightlife or alcohol service
is not penalized by itself without evidence of predatory marketing,
youth targeting, addiction-extractive design, or unusual product-safety
misconduct. Range: -5 to 0.
|
-1 |
EveryPlate's public record makes Toxic Products relevant through its ownership, sourcing, food-safety record, recurring-payment design, meat or dairy exposure, local-farmer support, platform data use, or public accountability limits. Linked evidence
|
Subscription Capture
?
Manipulative recurring-payment, automatic-renewal,
cancellation-friction, bundling, trial-conversion, or refund designs
that profit from inertia or confusion. Range: -5 to 0.
|
-3 |
EveryPlate's public record makes Subscription Capture relevant through its ownership, sourcing, food-safety record, recurring-payment design, meat or dairy exposure, local-farmer support, platform data use, or public accountability limits. Linked evidence
|
Price Manipulation
?
Opaque, personalized, dynamic, urgency-based, algorithmic, hidden-fee,
or market-power pricing that prevents customers from knowing the real
price or exploits dependency, scarcity, or information asymmetry.
Transparent posted pricing and genuinely public rate cards are not
penalized here. Range: -5 to 0.
|
-1 |
EveryPlate's public record makes Price Manipulation relevant through its ownership, sourcing, food-safety record, recurring-payment design, meat or dairy exposure, local-farmer support, platform data use, or public accountability limits. Linked evidence
|
Unilateral Terms
?
Non-negotiable clickthrough or adhesion terms that turn ordinary
customer, user, subscriber, patient, tenant, or public-facing access
into a one-sided contract, especially forced arbitration, class-action
or mass-action waivers, unilateral modification, venue restrictions,
broad indemnity, account termination discretion, or essential-service
access conditioned on unreadable terms. Range: -5 to 0.
|
-2 |
EveryPlate's public record makes Unilateral Terms relevant through its ownership, sourcing, food-safety record, recurring-payment design, meat or dairy exposure, local-farmer support, platform data use, or public accountability limits. Linked evidence
|
Accountability Opacity
?
Material opacity, reputation laundering, or hidden accountability
structures that prevent public accountability. Range: -2 to 0.
|
-2 |
EveryPlate's public record makes Accountability Opacity relevant through its ownership, sourcing, food-safety record, recurring-payment design, meat or dairy exposure, local-farmer support, platform data use, or public accountability limits. Linked evidence
|
Identity Capture
?
Customer pressure, employee pressure, and pervasive identity saturation.
Range: -3 to 0.
|
-2 |
EveryPlate's public record makes Identity Capture relevant through its ownership, sourcing, food-safety record, recurring-payment design, meat or dairy exposure, local-farmer support, platform data use, or public accountability limits. Linked evidence
|
Surveillance Capture
?
Invasive surveillance, unreasonably non-optional tracking, facial
recognition, biometric identification, or AI behavior scanning of
customers, workers, bystanders, or the public. Range: -5 to 0.
|
-2 |
EveryPlate's public record makes Surveillance Capture relevant through its ownership, sourcing, food-safety record, recurring-payment design, meat or dairy exposure, local-farmer support, platform data use, or public accountability limits. Linked evidence
|
Ideological Disavowal
?
Concealed ideology presented as neutrality, expertise, professional
necessity, public-service administration, market inevitability, or
non-ideological common sense while exercising power. Range: -3 to 0.
|
-1 |
EveryPlate's public record makes Ideological Disavowal relevant through its ownership, sourcing, food-safety record, recurring-payment design, meat or dairy exposure, local-farmer support, platform data use, or public accountability limits. Linked evidence
|
Bonus Credits
| Bonus | Credit | Why this credit |
|---|---|---|
Good Deal
?
Credit for unusually fair value: durable quality, fair pricing, low
lock-in, and clear customer surplus.
|
2 / 3 |
EveryPlate's public record makes Good Deal relevant through its ownership, sourcing, food-safety record, recurring-payment design, meat or dairy exposure, local-farmer support, platform data use, or public accountability limits. Linked evidence
|
Cost Transparency
?
Credit for clear posted prices, all-in fees, unit costs, public rate
cards, margin/cost visibility, or surplus-allocation transparency,
especially in markets where opaque quotes, hidden fees, or
individualized pricing are normal.
|
1 / 3 |
EveryPlate's public record makes Cost Transparency relevant through its ownership, sourcing, food-safety record, recurring-payment design, meat or dairy exposure, local-farmer support, platform data use, or public accountability limits. Linked evidence
|
Confidence Basis
Confidence Basis
Confidence is computed from the evidence trail and review state, not typed into the profile by hand.
Medium 78/100
21 verified linked claims 21 direct axis claims 0 disputed claims 21/21 components covered
This confidence label measures the source-backed evidence trail. AI-scaffolded scores remain tentative until human review.
Claim confidence 15/20
21 verified linked claims
Source quality 10/18
Best source per verified claim, weighted by institutional reliability
Direct axis-specific claims 14/18
21 direct claims across 21 active components
Dispute load 12/12
0 disputed claims on this entity
Recency 10/10
Newest accepted timestamp: May 13, 2026
Reviewer status 7/12
Human-reviewed components score higher than AI scaffolding
Component coverage 10/10
21/21 evidence-bearing components have direct support
Evidence State
Evidence State
Claims and Sources
Claims are the evidence record. Each claim needs a source link, axis category, status, confidence level, and timestamp before it can support a score.
* Tentative scaffolding score. Not human-checked or final.1EveryPlate's public record identifies its ownership, parent relationship, or institutional form in the meal-kit, prepared-meal, or food-delivery market.
- HelloFresh Group homeGeneral web source · 58%
2EveryPlate's public materials show whether control is held by workers, a cooperative kitchen, founders, a private platform, a public company, or a parent food group.
- HelloFresh Group homeGeneral web source · 58%
3EveryPlate's model determines whether meal value is routed through cooperative kitchens, local farmers, public-benefit food work, private subscriptions, or platform scale.
- HelloFresh Group homeGeneral web source · 58%
4EveryPlate's reviewed public record shows the degree to which cooks, delivery workers, farmers, chefs, or ordinary employees have binding power rather than vendor or employment dependence.
- EveryPlate official siteGeneral web source · 58%
5EveryPlate's service affects access to prepared food, home cooking, disability-friendly meal support, local farmer demand, chef income, or lower-friction meal planning.
- EveryPlate official siteGeneral web source · 58%
6EveryPlate's public model affects whether spoilage, missed delivery, food-safety, cancellation, packaging, and meal-selection risks are absorbed by the institution or shifted to customers and workers.
- EveryPlate official siteGeneral web source · 58%
7EveryPlate operates in a market where customers often face recurring orders, changing menus, plan deadlines, delivery windows, shipping fees, and freshness uncertainty.
- EveryPlate official siteGeneral web source · 58%
8EveryPlate's core product integrity depends on ingredient quality, prepared-food safety, nutritional quality, packaging, accurate menus, and whether convenience improves or degrades ordinary meals.
- HelloFresh Group homeGeneral web source · 58%
9EveryPlate's scale, distribution network, platform role, or local-kitchen model affects whether growth strengthens food access or turns meals into a consolidated private subscription system.
- EveryPlate official siteGeneral web source · 58%
10EveryPlate's public record makes Good Deal relevant through its ownership, sourcing, food-safety record, recurring-payment design, meat or dairy exposure, local-farmer support, platform data use, or public accountability limits.
- EveryPlate official siteGeneral web source · 58%
11EveryPlate's public record makes Cost Transparency relevant through its ownership, sourcing, food-safety record, recurring-payment design, meat or dairy exposure, local-farmer support, platform data use, or public accountability limits.
- EveryPlate official siteGeneral web source · 58%
12EveryPlate's public record makes Reversibility relevant through its ownership, sourcing, food-safety record, recurring-payment design, meat or dairy exposure, local-farmer support, platform data use, or public accountability limits.
- EveryPlate official siteGeneral web source · 58%
13EveryPlate's public record makes High-Carbon Products relevant through its ownership, sourcing, food-safety record, recurring-payment design, meat or dairy exposure, local-farmer support, platform data use, or public accountability limits.
- EveryPlate official siteGeneral web source · 58%
14EveryPlate's public record makes Toxic Products relevant through its ownership, sourcing, food-safety record, recurring-payment design, meat or dairy exposure, local-farmer support, platform data use, or public accountability limits.
- EveryPlate official siteGeneral web source · 58%
15EveryPlate's public record makes Subscription Capture relevant through its ownership, sourcing, food-safety record, recurring-payment design, meat or dairy exposure, local-farmer support, platform data use, or public accountability limits.
- EveryPlate official siteGeneral web source · 58%
16EveryPlate's public record makes Price Manipulation relevant through its ownership, sourcing, food-safety record, recurring-payment design, meat or dairy exposure, local-farmer support, platform data use, or public accountability limits.
- EveryPlate official siteGeneral web source · 58%
17EveryPlate's public record makes Unilateral Terms relevant through its ownership, sourcing, food-safety record, recurring-payment design, meat or dairy exposure, local-farmer support, platform data use, or public accountability limits.
- EveryPlate official siteGeneral web source · 58%
18EveryPlate's public record makes Accountability Opacity relevant through its ownership, sourcing, food-safety record, recurring-payment design, meat or dairy exposure, local-farmer support, platform data use, or public accountability limits.
- EveryPlate official siteGeneral web source · 58%
19EveryPlate's public record makes Identity Capture relevant through its ownership, sourcing, food-safety record, recurring-payment design, meat or dairy exposure, local-farmer support, platform data use, or public accountability limits.
- EveryPlate official siteGeneral web source · 58%
20EveryPlate's public record makes Surveillance Capture relevant through its ownership, sourcing, food-safety record, recurring-payment design, meat or dairy exposure, local-farmer support, platform data use, or public accountability limits.
- EveryPlate official siteGeneral web source · 58%
21EveryPlate's public record makes Ideological Disavowal relevant through its ownership, sourcing, food-safety record, recurring-payment design, meat or dairy exposure, local-farmer support, platform data use, or public accountability limits.
- EveryPlate official siteGeneral web source · 58%
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How This Page Is Maintained
Evidence comes in through contributors, is checked by verifiers, and is synthesized by reviewers. Founder authority remains narrow and visible; scores recalculate when verified claims or the rubric change.
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