vegan ice cream shop
Frankie & Jo's
Industry Food
A Seattle plant-based ice cream company that frames vegan ice cream as a way to move more people toward plant-based eating. It is a strong lower-harm treat option, but remains a private discretionary-dessert business.
Why this matters: Frankie & Jo’s is a useful consumer alternative in a category usually dominated by dairy supply chains.
Letter grade C Performative Medium confidence (AI) Rubric gcd-rubric-v1
Final Score
35* C - Performative
C* Tentative scaffolding score. Not human-checked or final.
Small business context
This entry is classified as a small business using observable scale signals: independent control, local or limited operations, and no evidence of public-company or national-chain scale. The small-business calibration keeps the ordinary rubric but reads evidence at person scale: living-wage pricing is not extraction by itself, while worker and contractor treatment, owner surplus, transparency, advertising pressure, dissent tolerance, and recourse matter more. Harm, toxicity, surveillance, labor, coercion, opacity, and hidden-parent penalties are not relaxed.
Applied cap: Small-business calibration cap: medium formal ownership/governance can reach B when person-scale evidence supports the ordinary axes
Vegan badge
The current public description presents this as vegan or plant-based. The badge is informational; it does not erase labor, ownership, toxicity, price, or governance concerns.
Evidence: [7]
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Request verification to have the evidence record checked against primary materials and organization-supplied documents. Verification does not buy a higher score; scores change only when review finds factual errors, omissions, or miscalibration.
Evaluation Overview
C - Performative
The score turns mainly on Extraction, with the largest penalty coming from Toxic Products.
Strengths
- Extraction6/10
- Loss-Bearing Fidelity5/7
- Market Conduct4/5
Penalties
- Toxic Products-1
Evidence state
- ConfidenceMedium confidence (AI)
- ThoroughnessPartial (AI)
- Linked claims6
- Direct axis claims6
- Coverage5/11
Scoring Axes
| Axis | Score | Why this score |
|---|---|---|
Ownership
?
Control rights: shareholder-dominated at 0, worker cooperative control
at 10.
|
3 / 10 |
Frankie & Jo’s is a Seattle-based vegan ice cream business; reviewed linked public materials do not show worker, customer, or cooperative ownership. Linked evidence
|
Governance
?
Binding decision authority: centralized control at 0, democratic
stakeholder control at 10.
|
3 / 10 |
Frankie & Jo’s is a Seattle-based vegan ice cream business; reviewed linked public materials do not show worker, customer, or cooperative ownership. Linked evidence
|
Extraction
?
Surplus allocation, wage share, CEO pay ratio, margins, and structured
extraction judgment.
|
6 / 10 |
Frankie & Jo’s says plant-based ice cream is a force for good that can inspire people to eat more plants. |
Labor Sovereignty
?
Worker power: coercive conditions at 0, co-determination or ownership at
7. Employee dissatisfaction matters only when source-backed evidence
shows concrete limits on worker agency, such as coercive scheduling,
retaliation, wage theft, harassment, unsafe conditions, suppression of
worker voice, or extreme turnover.
|
3 / 7 |
Frankie & Jo’s is a Seattle-based vegan ice cream business; reviewed linked public materials do not show worker, customer, or cooperative ownership. Linked evidence
|
Solidarity with the
Unemployed
?
Treatment of exits and nonworkers, including severance, redeployment,
and non-competes.
|
3 / 7 |
Frankie & Jo’s says it is passionate about sustainable food-system improvement, empowering women and minorities, and tending to the earth. |
Loss-Bearing Fidelity
?
Willingness to absorb costs to preserve values, workers, users, and
public obligations.
|
5 / 7 |
Frankie & Jo’s says it is passionate about sustainable food-system improvement, empowering women and minorities, and tending to the earth. |
Market Conduct
?
Pricing fairness, switching costs, lock-in, and rent extraction.
|
4 / 5 |
Frankie & Jo’s says plant-based ice cream is a force for good that can inspire people to eat more plants. |
Product Integrity
?
Preservation of quality rather than degradation for monetization.
|
4 / 5 |
Frankie & Jo’s says plant-based ice cream is a force for good that can inspire people to eat more plants. Linked evidence
|
Scale Integrity
?
Whether growth improves or degrades fairness and accountability.
|
4 / 5 |
Frankie & Jo’s is a Seattle-based vegan ice cream business; reviewed linked public materials do not show worker, customer, or cooperative ownership. |
Penalties
| Penalty | Applied | Why this penalty |
|---|---|---|
Toxic Products
?
Current sale of products whose ordinary use, exposure, ingredients,
residues, packaging, or formulation creates toxic, addictive, or
consumer-safety risk. Food products receive at least light scrutiny for
artificial colors, artificial flavors, petro-derived additives,
pesticide residues, contaminants, endocrine-disrupting packaging, and
ultra-processed formulation. Ordinary adult nightlife or alcohol service
is not penalized by itself without evidence of predatory marketing,
youth targeting, addiction-extractive design, or unusual product-safety
misconduct. Range: -5 to 0.
|
-1 |
Frankie & Jo’s sells ice cream and sweet desserts; plant-based ingredients reduce animal-product harm but do not remove ordinary sugary-dessert concerns. Linked evidence
|
Bonus Credits
| Bonus | Credit | Why this credit |
|---|---|---|
Cost Transparency
?
Credit for clear posted prices, all-in fees, unit costs, public rate
cards, margin/cost visibility, or surplus-allocation transparency,
especially in markets where opaque quotes, hidden fees, or
individualized pricing are normal.
|
1 / 3 |
Frankie & Jo’s sells through public storefront and online channels, including national shipping information. |
Confidence Basis
Confidence Basis
Confidence is computed from the evidence trail and review state, not typed into the profile by hand.
Medium 67/100
6 verified linked claims 6 direct axis claims 0 disputed claims 5/11 components covered
This confidence label measures the source-backed evidence trail. AI-scaffolded scores remain tentative until human review.
Claim confidence 14/20
6 verified linked claims
Source quality 10/18
Best source per verified claim, weighted by institutional reliability
Direct axis-specific claims 9/18
6 direct claims across 11 active components
Dispute load 12/12
0 disputed claims on this entity
Recency 10/10
Newest accepted timestamp: May 13, 2026
Reviewer status 7/12
Human-reviewed components score higher than AI scaffolding
Component coverage 5/10
5/11 evidence-bearing components have direct support
Evidence State
Evidence State
Profile stateAI draft / human-pending
VerificationUnverified
ConfidenceMedium confidence (AI)
ThoroughnessPartial (AI)
Correction routeUse “Challenge this rating” for
factual errors, missing counterevidence, source problems, or calculation
mistakes.
Company responseCompany representatives can
submit source-backed corrections; payment never changes scores or
reviewer authority.
Claims and Sources
Claims are the evidence record. Each claim needs a source link, axis category, status, confidence level, and timestamp before it can support a score.
* Tentative scaffolding score. Not human-checked or final.1Frankie & Jo’s is a Seattle-based vegan ice cream business; reviewed public materials do not show worker, customer, or cooperative ownership.
- Frankie & Jo's FAQGeneral web source · 58%
2Frankie & Jo’s says it is passionate about sustainable food-system improvement, empowering women and minorities, and tending to the earth.
- Frankie & Jo's FAQGeneral web source · 58%
3Frankie & Jo’s says plant-based ice cream is a force for good that can inspire people to eat more plants.
- Frankie & Jo's FAQGeneral web source · 58%
4Frankie & Jo’s sells through public storefront and online channels, including national shipping information.
- Frankie & Jo's FAQGeneral web source · 58%
5Frankie & Jo’s earns limited Cost Transparency credit because it provides public storefront and online ordering or shipping information for its plant-based ice cream.
- Frankie & Jo's FAQGeneral web source · 58%
6Frankie & Jo’s sells ice cream and sweet desserts; plant-based ingredients reduce animal-product harm but do not remove ordinary sugary-dessert concerns.
- Frankie & Jo's FAQGeneral web source · 58%
7Frankie & Jo's is described in the current profile as vegan or plant-forward: A Seattle plant-based ice cream company that frames vegan ice cream as a way to move more people toward plant-based eating. It is a strong lower-harm treat option, but remains a private discretionary-dessert business.
- Frankie & Jo's public siteGeneral web source · 58%
Help Improve This Profile
Submit source-backed evidence or challenge a specific claim, source, axis value, or calculation below.
How This Page Is Maintained
Evidence comes in through contributors, is checked by verifiers, and is synthesized by reviewers. Founder authority remains narrow and visible; scores recalculate when verified claims or the rubric change.
Civic Note
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Audit Log
Recent public changes for this company or group. The full audit log is part of the Transparency record.
Added a source-backed tentative evaluation during the vegan and vegetarian restaurant/business expansion pass.