McDonald’s

public company / franchise system

McDonald's

Industry Food

A public restaurant and franchise system selling fast food at global scale, with low-wage labor exposure, franchise pressure, and nutrition concerns. McDonald's remains weak because of documented human harm, toxic or materially harmful products, and youth capture, even where the product or service has practical value.

Why this matters: The franchise model can diffuse responsibility while the brand retains system power.

Letter grade F Malignant High confidence (AI) Rubric gcd-rubric-v1

Final Score -2* F - Malignant

* Tentative scaffolding score. Not human-checked or final.

Base Material20
Bonus+0
Cap35Ownership <= 2 and Governance <= 2
After Cap20
Penalties-22
G
Private Government badge

McDonald's receives the Private Government badge because it combines large-scale private rule-setting over customers, workers, users, members, or counterparties with OpenLobby-documented lobbying of about $2.6M on public policy issues.

Evidence: [17]

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Evaluation Overview

F - Malignant

The score turns mainly on Extraction, with the largest penalty coming from Policy Capture.

Strengths

  • Extraction3/10
  • Market Conduct3/5
  • Product Integrity3/5

Penalties

  • Policy Capture-7
  • Human Harm-4
  • Toxic Products-3
  • Youth Capture-3

Evidence state

  • ConfidenceHigh confidence (AI)
  • ThoroughnessPartial (AI)
  • Linked claims17
  • Direct axis claims16
  • Coverage16/16

Scoring Axes

Axis Score Why this score
Ownership
?
Control rights: shareholder-dominated at 0, worker cooperative control at 10.
1 / 10

McDonald's publishes investor-relations materials and operates a global franchised restaurant system.

Calibration notes

Comparative anchor: Column-spectrum position: 12 scored entries below, 65 tied, 149 above on Ownership.

Linked evidence
  • McDonald's publishes investor-relations materials and operates a global franchised restaurant system. [1]
Governance
?
Binding decision authority: centralized control at 0, democratic stakeholder control at 10.
1 / 10

McDonald's publishes investor-relations materials and operates a global franchised restaurant system.

Calibration notes

Comparative anchor: Column-spectrum position: 2 scored entries below, 68 tied, 156 above on Governance.

Linked evidence
  • context McDonald's publishes investor-relations materials and operates a global franchised restaurant system. [1]
  • context NLRB General Counsel authorized complaints involving McDonald's franchisees and treated McDonald's USA as a joint employer in the labor-rights dispute. [2]
  • McDonald’s investor materials show shareholder governance over a global franchise system rather than worker, franchise-worker, or customer control. [3]
Extraction
?
Surplus allocation, wage share, CEO pay ratio, margins, and structured extraction judgment.
3 / 10

McDonald's publishes investor-relations materials and operates a global franchised restaurant system.

Calibration notes

Comparative anchor: Column-spectrum position: 39 scored entries below, 22 tied, 165 above on Extraction.

Linked evidence
  • context McDonald's publishes investor-relations materials and operates a global franchised restaurant system. [1]
  • context NLRB General Counsel authorized complaints involving McDonald's franchisees and treated McDonald's USA as a joint employer in the labor-rights dispute. [2]
  • McDonald’s franchised fast-food model extracts value through brand, real estate, supplier, and franchise systems while low-wage labor disputes and product harms remain central concerns. [4]
Labor Sovereignty
?
Worker power: coercive conditions at 0, co-determination or ownership at 7. Employee dissatisfaction matters only when source-backed evidence shows concrete limits on worker agency, such as coercive scheduling, retaliation, wage theft, harassment, unsafe conditions, suppression of worker voice, or extreme turnover.
2 / 7

McDonald's publishes investor-relations materials and operates a global franchised restaurant system.

Calibration notes

Comparative anchor: Column-spectrum position: 8 scored entries below, 36 tied, 182 above on Labor Sovereignty.

Linked evidence
  • context McDonald's publishes investor-relations materials and operates a global franchised restaurant system. [1]
  • context NLRB General Counsel authorized complaints involving McDonald's franchisees and treated McDonald's USA as a joint employer in the labor-rights dispute. [2]
  • NLRB action treating McDonald’s USA as a joint employer in franchise labor disputes shows workers faced labor-rights conflicts inside a system designed to diffuse employer responsibility. [5]
Solidarity with the Unemployed
?
Treatment of exits and nonworkers, including severance, redeployment, and non-competes.
2 / 7

McDonald's publishes investor-relations materials and operates a global franchised restaurant system.

Calibration notes

Comparative anchor: Column-spectrum position: 31 scored entries below, 49 tied, 146 above on Solidarity with the Unemployed.

Linked evidence
  • context McDonald's publishes investor-relations materials and operates a global franchised restaurant system. [1]
  • context NLRB General Counsel authorized complaints involving McDonald's franchisees and treated McDonald's USA as a joint employer in the labor-rights dispute. [2]
  • McDonald’s offers entry-level jobs and cheap food, but the record does not show durable solidarity with unemployed people beyond low-wage market participation. [6]
Loss-Bearing Fidelity
?
Willingness to absorb costs to preserve values, workers, users, and public obligations.
2 / 7

McDonald's publishes investor-relations materials and operates a global franchised restaurant system.

Calibration notes

Comparative anchor: Column-spectrum position: 33 scored entries below, 14 tied, 179 above on Loss-Bearing Fidelity.

Linked evidence
  • context McDonald's publishes investor-relations materials and operates a global franchised restaurant system. [1]
  • context NLRB General Counsel authorized complaints involving McDonald's franchisees and treated McDonald's USA as a joint employer in the labor-rights dispute. [2]
  • McDonald’s franchise labor disputes and global fast-food model show costs pushed onto low-wage workers, franchisees, public health, and the environment rather than reliably absorbed by the corporation. [7]
Market Conduct
?
Pricing fairness, switching costs, lock-in, and rent extraction.
3 / 5

McDonald's publishes investor-relations materials and operates a global franchised restaurant system.

Calibration notes

Comparative anchor: Column-spectrum position: 54 scored entries below, 51 tied, 121 above on Market Conduct.

Linked evidence
  • context McDonald's publishes investor-relations materials and operates a global franchised restaurant system. [1]
  • context NLRB General Counsel authorized complaints involving McDonald's franchisees and treated McDonald's USA as a joint employer in the labor-rights dispute. [2]
  • McDonald’s combines massive franchise scale, child-directed Happy Meal marketing, and low-price fast food, making market conduct depend on vulnerable consumers and workers. [8]
Product Integrity
?
Preservation of quality rather than degradation for monetization.
3 / 5

McDonald's publishes investor-relations materials and operates a global franchised restaurant system.

Calibration notes

Comparative anchor: Column-spectrum position: 37 scored entries below, 23 tied, 166 above on Product Integrity.

Linked evidence
  • context McDonald's publishes investor-relations materials and operates a global franchised restaurant system. [1]
  • context NLRB General Counsel authorized complaints involving McDonald's franchisees and treated McDonald's USA as a joint employer in the labor-rights dispute. [2]
  • McDonald’s sells convenient food with real affordability value, but meat-heavy fast food, sugar-sweetened beverages, and child-directed toy marketing materially compromise the product. [9]
Scale Integrity
?
Whether growth improves or degrades fairness and accountability.
3 / 5

McDonald's publishes investor-relations materials and operates a global franchised restaurant system.

Calibration notes

Comparative anchor: Column-spectrum position: 50 scored entries below, 58 tied, 118 above on Scale Integrity.

Linked evidence
  • context McDonald's publishes investor-relations materials and operates a global franchised restaurant system. [1]
  • context NLRB General Counsel authorized complaints involving McDonald's franchisees and treated McDonald's USA as a joint employer in the labor-rights dispute. [2]
  • McDonald’s global franchise scale makes labor, nutrition, child marketing, and carbon impacts systemic across markets rather than local exceptions. [10]

Penalties

Penalty Applied Why this penalty
Human Harm
?
Severity, scale, culpability, vulnerable targets, willful reoffense, reputation laundering, pattern escalation, and time decay. Range: -20 to 0.
-4

NLRB General Counsel authorized complaints involving McDonald's franchisees and treated McDonald's USA as a joint employer in the labor-rights dispute.

Calibration notes

Comparative anchor: Column-spectrum position: 48 scored entries below, 3 tied, 175 above on Human Harm.

Linked evidence
  • NLRB General Counsel authorized complaints involving McDonald's franchisees and treated McDonald's USA as a joint employer in the labor-rights dispute. [2]
Ecological Harm
?
Footprint, trajectory, irreversibility, culpability, and scale, including whether ecological harm is central to the model and continued after credible notice. Range: -30 to 0.
-2

McDonald's publishes impact reporting for packaging, restaurant, supply-chain, and food-system footprint.

Calibration notes

Comparative anchor: Column-spectrum position: 53 scored entries below, 3 tied, 170 above on Ecological Harm.

Linked evidence
  • McDonald's publishes impact reporting for packaging, restaurant, supply-chain, and food-system footprint. [11]
Policy Capture
?
Private-interest attempts to bend law, regulation, subsidies, taxes, enforcement, trade, labor, safety, competition, environmental, healthcare, housing, surveillance, civil-liberties, or consumer policy against workers, customers, citizens, affected communities, or ecological life. Public-interest advocacy is not penalized merely because it is lobbying. Range: -15 to 0.
-7

OpenLobby records MCDONALD'S CORPORATION lobbying on agriculture, environment, food, education, labor, tax with about $2.6M in spending across 26 filings; the reviewed filings document…

Linked evidence
  • OpenLobby records MCDONALD'S CORPORATION lobbying on agriculture, environment, food, education, labor, tax with about $2.6M in spending across 26 filings; the reviewed filings document private institutional lobbying over public rules rather than a public-interest advocacy role. [15]
High-Carbon Products
?
Core products, services, financing, or supply chains that materially depend on fossil-fuel combustion, high-emissions transport, industrial animal agriculture, meat, dairy, or other unusually carbon-intensive activity. This is scored separately from general ecological harm so ordinary consumers can see carbon-intensive product exposure directly. Range: -10 to 0.
-2

The company sells mixed grocery, restaurant, or packaged-food products where meat, dairy, refrigerated logistics, or high-carbon ingredients are material but not necessarily the entire business model.

Linked evidence
  • McDonald's has mixed food exposure high-carbon product exposure based on its listed business model and current profile description: A public restaurant and franchise system selling fast food at global scale, with low-wage labor exposure, franchise pressure, and nutrition concerns. McDonald's remains weak because of documented human harm, toxic or ma… [16]
Toxic Products
?
Current sale of products whose ordinary use, exposure, ingredients, residues, packaging, or formulation creates toxic, addictive, or consumer-safety risk. Food products receive at least light scrutiny for artificial colors, artificial flavors, petro-derived additives, pesticide residues, contaminants, endocrine-disrupting packaging, and ultra-processed formulation. Ordinary adult nightlife or alcohol service is not penalized by itself without evidence of predatory marketing, youth targeting, addiction-extractive design, or unusual product-safety misconduct. Range: -5 to 0.
-3

McDonald's currently sells a fast-food menu built around meat, dairy, fried foods, and sugar-sweetened beverages at global scale; the product category creates ordinary toxic, addictive, or consumer-safety exposure under the directory's toxic-products screen.

Calibration notes

Comparative anchor: Column-spectrum position: 9 scored entries below, 4 tied, 213 above on Toxic Products.

Linked evidence
  • McDonald's currently sells a fast-food menu built around meat, dairy, fried foods, and sugar-sweetened beverages at global scale; the product category creates ordinary toxic, addictive, or consumer-safety exposure under the directory's toxic-products screen. [12]
Youth Capture
?
Manipulative youth-directed marketing, youth-data or attention monetization, collectible/add-on traps, parasocial or identity capture, surprise mechanics, or treating young people as lower-disclosure consumers. Making useful toys or welcoming children is not itself penalized. Range: -5 to 0.
-3

McDonald’s markets Happy Meals as kids’ meals that include a toy, and its corporate history treats the Happy Meal toy as a durable child-directed brand device tied to meals and entertainment properties.

Calibration notes

Comparative anchor: Column-spectrum position: 7 scored entries below, 2 tied, 217 above on Youth Capture.

Linked evidence
  • McDonald’s markets Happy Meals as kids’ meals that include a toy, and its corporate history treats the Happy Meal toy as a durable child-directed brand device tied to meals and entertainment properties. [13]
Ideological Disavowal
?
Concealed ideology presented as neutrality, expertise, professional necessity, public-service administration, market inevitability, or non-ideological common sense while exercising power. Range: -3 to 0.
-1

McDonald's's public framing is assessed as ideological-disavowal evidence because McDonald's shows bounded neutrality theater: some contested choices are softened through expertise,…

Calibration notes

Comparative anchor: Ideological Disavowal 0 to -3 recalibration: 0 for explicit standpoint or no penalty-level neutrality theater; -1 for bounded softening of contested choices; -2 for strong neutrality theater by a powerful institution; -3 for major gatekeeping or coercive power presented as neutral, necessary, objective, or non-ideological.

Uncertainty
  • This recalibration uses public self-presentation and profile evidence; later review should add direct language-analysis evidence for high-impact institutions.
Linked evidence
  • McDonald's's public framing is assessed as ideological-disavowal evidence because McDonald's shows bounded neutrality theater: some contested choices are softened through expertise, public-interest, professional, market, safety, or institutional language, but the record does not show dominant concealment of standpoint. [14]

Bonus Credits

No bonus credits applied in this version.

Confidence Basis

Confidence Basis

Confidence is computed from the evidence trail and review state, not typed into the profile by hand.

High 82/100

16 verified linked claims 16 direct axis claims 0 disputed claims 16/16 components covered

This confidence label measures the source-backed evidence trail. AI-scaffolded scores remain tentative until human review.

Claim confidence 14/20

16 verified linked claims

Source quality 16/18

Best source per verified claim, weighted by institutional reliability

Direct axis-specific claims 14/18

16 direct claims across 16 active components

Dispute load 12/12

0 disputed claims on this entity

Recency 10/10

Newest accepted timestamp: May 13, 2026

Reviewer status 7/12

Human-reviewed components score higher than AI scaffolding

Component coverage 10/10

16/16 evidence-bearing components have direct support

Evidence State

Evidence State

Profile stateAI draft / human-pending
VerificationUnverified
ConfidenceHigh confidence (AI)
ThoroughnessPartial (AI)
Correction routeUse “Challenge this rating” for factual errors, missing counterevidence, source problems, or calculation mistakes.
Company responseCompany representatives can submit source-backed corrections; payment never changes scores or reviewer authority.

Claims and Sources

Claims are the evidence record. Each claim needs a source link, axis category, status, confidence level, and timestamp before it can support a score.

* Tentative scaffolding score. Not human-checked or final.
1McDonald's publishes investor-relations materials and operates a global franchised restaurant system.

Ownership Verified Medium confidence AI-generated / human-pending

AI scaffold

2NLRB General Counsel authorized complaints involving McDonald's franchisees and treated McDonald's USA as a joint employer in the labor-rights dispute.

Human Harm Verified Medium confidence AI-generated / human-pending

AI scaffold

3McDonald’s investor materials show shareholder governance over a global franchise system rather than worker, franchise-worker, or customer control.

Governance Verified Medium confidence Human-reviewed

4McDonald’s franchised fast-food model extracts value through brand, real estate, supplier, and franchise systems while low-wage labor disputes and product harms remain central concerns.

Extraction Verified Medium confidence Human-reviewed

5NLRB action treating McDonald’s USA as a joint employer in franchise labor disputes shows workers faced labor-rights conflicts inside a system designed to diffuse employer responsibility.

Labor Sovereignty Verified Medium confidence Human-reviewed

6McDonald’s offers entry-level jobs and cheap food, but the record does not show durable solidarity with unemployed people beyond low-wage market participation.

Solidarity Unemployed Verified Medium confidence Human-reviewed

7McDonald’s franchise labor disputes and global fast-food model show costs pushed onto low-wage workers, franchisees, public health, and the environment rather than reliably absorbed by the corporation.

Loss Bearing Fidelity Verified Medium confidence Human-reviewed

8McDonald’s combines massive franchise scale, child-directed Happy Meal marketing, and low-price fast food, making market conduct depend on vulnerable consumers and workers.

Market Conduct Verified Medium confidence Human-reviewed

9McDonald’s sells convenient food with real affordability value, but meat-heavy fast food, sugar-sweetened beverages, and child-directed toy marketing materially compromise the product.

Product Integrity Verified Medium confidence Human-reviewed

10McDonald’s global franchise scale makes labor, nutrition, child marketing, and carbon impacts systemic across markets rather than local exceptions.

Scale Integrity Verified Medium confidence Human-reviewed

11McDonald's publishes impact reporting for packaging, restaurant, supply-chain, and food-system footprint.

Ecological Harm Verified Medium confidence AI-generated / human-pending

AI scaffold

12McDonald's currently sells a fast-food menu built around meat, dairy, fried foods, and sugar-sweetened beverages at global scale; the product category creates ordinary toxic, addictive, or consumer-safety exposure under the directory's toxic-products screen.

Toxic Products Verified Medium confidence AI-generated / human-pending

AI scaffold

13McDonald’s markets Happy Meals as kids’ meals that include a toy, and its corporate history treats the Happy Meal toy as a durable child-directed brand device tied to meals and entertainment properties.

Youth Capture Verified High confidence Human-reviewed

14McDonald's's public framing is assessed as ideological-disavowal evidence because McDonald's shows bounded neutrality theater: some contested choices are softened through expertise, public-interest, professional, market, safety, or institutional language, but the record does not show dominant concealment of standpoint.

Ideological Disavowal Verified Medium confidence AI-generated / human-pending

AI scaffold

15OpenLobby records MCDONALD'S CORPORATION lobbying on agriculture, environment, food, education, labor, tax with about $2.6M in spending across 26 filings; the reviewed filings document private institutional lobbying over public rules rather than a public-interest advocacy role.

Policy Capture Verified High confidence AI-generated / human-pending

AI scaffold

16McDonald's has mixed food exposure high-carbon product exposure based on its listed business model and current profile description: A public restaurant and franchise system selling fast food at global scale, with low-wage labor exposure, franchise pressure, and nutrition concerns. McDonald's remains weak because of documented human harm, toxic or ma…

High Carbon Products Verified Medium confidence Human-reviewed

17McDonald's receives the Private Government badge because it combines large-scale private rule-setting over customers, workers, users, members, or counterparties with OpenLobby-documented lobbying of about $2.6M on public policy issues.

Private Government Verified Medium confidence AI-generated / human-pending

AI scaffold

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Audit Log

Recent public changes for this company or group. The full audit log is part of the Transparency record.

ai-scaffolding youth-capture-assessment

Added source-backed Youth Capture penalty -3 based on evidence specific to youth data, child-directed marketing, loot-box/gambling-like monetization, or youth-culture manipulation.

ai-scaffolding toxic-products-assessment

Added tentative AI-generated Toxic Products penalty -3 and directory value for current toxic, addictive, pesticide, livestock, chemical, or consumer-safety product exposure.

ai-scaffolding confidence-calibration

Rechecked evidence coverage and source quality during the evaluation-quality pass; confidence now reflects direct source coverage, complexity, and remaining uncertainty rather than score direction.

ai_scaffolding score

Published tentative AI-generated scaffolding score 14 for initial human review under gcd-rubric-v1.

View Full Audit Log