public company / franchise system
McDonald's
Industry Food
A public restaurant and franchise system selling fast food at global scale, with low-wage labor exposure, franchise pressure, and nutrition concerns. McDonald's remains weak because of documented human harm, toxic or materially harmful products, and youth capture, even where the product or service has practical value.
Why this matters: The franchise model can diffuse responsibility while the brand retains system power.
Letter grade F Malignant High confidence (AI) Rubric gcd-rubric-v1
* Tentative scaffolding score. Not human-checked or final.
McDonald's receives the Private Government badge because it combines large-scale private rule-setting over customers, workers, users, members, or counterparties with OpenLobby-documented lobbying of about $2.6M on public policy issues.
Evidence: [17]
Request verification to have the evidence record checked against primary materials and organization-supplied documents. Verification does not buy a higher score; scores change only when review finds factual errors, omissions, or miscalibration.
Evaluation Overview
F - Malignant
The score turns mainly on Extraction, with the largest penalty coming from Policy Capture.
Strengths
- Extraction3/10
- Market Conduct3/5
- Product Integrity3/5
Penalties
- Policy Capture-7
- Human Harm-4
- Toxic Products-3
- Youth Capture-3
Evidence state
- ConfidenceHigh confidence (AI)
- ThoroughnessPartial (AI)
- Linked claims17
- Direct axis claims16
- Coverage16/16
Scoring Axes
| Axis | Score | Why this score |
|---|---|---|
Ownership
?
Control rights: shareholder-dominated at 0, worker cooperative control
at 10.
|
1 / 10 |
McDonald's publishes investor-relations materials and operates a global franchised restaurant system. Linked evidence
|
Governance
?
Binding decision authority: centralized control at 0, democratic
stakeholder control at 10.
|
1 / 10 |
McDonald's publishes investor-relations materials and operates a global franchised restaurant system. Linked evidence
|
Extraction
?
Surplus allocation, wage share, CEO pay ratio, margins, and structured
extraction judgment.
|
3 / 10 |
McDonald's publishes investor-relations materials and operates a global franchised restaurant system. Linked evidence
|
Labor Sovereignty
?
Worker power: coercive conditions at 0, co-determination or ownership at
7. Employee dissatisfaction matters only when source-backed evidence
shows concrete limits on worker agency, such as coercive scheduling,
retaliation, wage theft, harassment, unsafe conditions, suppression of
worker voice, or extreme turnover.
|
2 / 7 |
McDonald's publishes investor-relations materials and operates a global franchised restaurant system. Linked evidence
|
Solidarity with the
Unemployed
?
Treatment of exits and nonworkers, including severance, redeployment,
and non-competes.
|
2 / 7 |
McDonald's publishes investor-relations materials and operates a global franchised restaurant system. Linked evidence
|
Loss-Bearing Fidelity
?
Willingness to absorb costs to preserve values, workers, users, and
public obligations.
|
2 / 7 |
McDonald's publishes investor-relations materials and operates a global franchised restaurant system. Linked evidence
|
Market Conduct
?
Pricing fairness, switching costs, lock-in, and rent extraction.
|
3 / 5 |
McDonald's publishes investor-relations materials and operates a global franchised restaurant system. Linked evidence
|
Product Integrity
?
Preservation of quality rather than degradation for monetization.
|
3 / 5 |
McDonald's publishes investor-relations materials and operates a global franchised restaurant system. Linked evidence
|
Scale Integrity
?
Whether growth improves or degrades fairness and accountability.
|
3 / 5 |
McDonald's publishes investor-relations materials and operates a global franchised restaurant system. Linked evidence
|
Penalties
| Penalty | Applied | Why this penalty |
|---|---|---|
Human Harm
?
Severity, scale, culpability, vulnerable targets, willful reoffense,
reputation laundering, pattern escalation, and time decay. Range: -20 to
0.
|
-4 |
NLRB General Counsel authorized complaints involving McDonald's franchisees and treated McDonald's USA as a joint employer in the labor-rights dispute. Linked evidence
|
Ecological Harm
?
Footprint, trajectory, irreversibility, culpability, and scale,
including whether ecological harm is central to the model and continued
after credible notice. Range: -30 to 0.
|
-2 |
McDonald's publishes impact reporting for packaging, restaurant, supply-chain, and food-system footprint. Linked evidence
|
Policy Capture
?
Private-interest attempts to bend law, regulation, subsidies, taxes,
enforcement, trade, labor, safety, competition, environmental,
healthcare, housing, surveillance, civil-liberties, or consumer policy
against workers, customers, citizens, affected communities, or
ecological life. Public-interest advocacy is not penalized merely
because it is lobbying. Range: -15 to 0.
|
-7 |
OpenLobby records MCDONALD'S CORPORATION lobbying on agriculture, environment, food, education, labor, tax with about $2.6M in spending across 26 filings; the reviewed filings document… Linked evidence
|
High-Carbon Products
?
Core products, services, financing, or supply chains that materially
depend on fossil-fuel combustion, high-emissions transport, industrial
animal agriculture, meat, dairy, or other unusually carbon-intensive
activity. This is scored separately from general ecological harm so
ordinary consumers can see carbon-intensive product exposure directly.
Range: -10 to 0.
|
-2 |
The company sells mixed grocery, restaurant, or packaged-food products where meat, dairy, refrigerated logistics, or high-carbon ingredients are material but not necessarily the entire business model. Linked evidence
|
Toxic Products
?
Current sale of products whose ordinary use, exposure, ingredients,
residues, packaging, or formulation creates toxic, addictive, or
consumer-safety risk. Food products receive at least light scrutiny for
artificial colors, artificial flavors, petro-derived additives,
pesticide residues, contaminants, endocrine-disrupting packaging, and
ultra-processed formulation. Ordinary adult nightlife or alcohol service
is not penalized by itself without evidence of predatory marketing,
youth targeting, addiction-extractive design, or unusual product-safety
misconduct. Range: -5 to 0.
|
-3 |
McDonald's currently sells a fast-food menu built around meat, dairy, fried foods, and sugar-sweetened beverages at global scale; the product category creates ordinary toxic, addictive, or consumer-safety exposure under the directory's toxic-products screen. Linked evidence
|
Youth Capture
?
Manipulative youth-directed marketing, youth-data or attention
monetization, collectible/add-on traps, parasocial or identity capture,
surprise mechanics, or treating young people as lower-disclosure
consumers. Making useful toys or welcoming children is not itself
penalized. Range: -5 to 0.
|
-3 |
McDonald’s markets Happy Meals as kids’ meals that include a toy, and its corporate history treats the Happy Meal toy as a durable child-directed brand device tied to meals and entertainment properties. Linked evidence
|
Ideological Disavowal
?
Concealed ideology presented as neutrality, expertise, professional
necessity, public-service administration, market inevitability, or
non-ideological common sense while exercising power. Range: -3 to 0.
|
-1 |
McDonald's's public framing is assessed as ideological-disavowal evidence because McDonald's shows bounded neutrality theater: some contested choices are softened through expertise,… Linked evidence
|
Bonus Credits
No bonus credits applied in this version.
Confidence Basis
Confidence Basis
Confidence is computed from the evidence trail and review state, not typed into the profile by hand.
High 82/100
16 verified linked claims 16 direct axis claims 0 disputed claims 16/16 components covered
This confidence label measures the source-backed evidence trail. AI-scaffolded scores remain tentative until human review.
Claim confidence 14/20
16 verified linked claims
Source quality 16/18
Best source per verified claim, weighted by institutional reliability
Direct axis-specific claims 14/18
16 direct claims across 16 active components
Dispute load 12/12
0 disputed claims on this entity
Recency 10/10
Newest accepted timestamp: May 13, 2026
Reviewer status 7/12
Human-reviewed components score higher than AI scaffolding
Component coverage 10/10
16/16 evidence-bearing components have direct support
Evidence State
Evidence State
Claims and Sources
Claims are the evidence record. Each claim needs a source link, axis category, status, confidence level, and timestamp before it can support a score.
* Tentative scaffolding score. Not human-checked or final.1McDonald's publishes investor-relations materials and operates a global franchised restaurant system.
- McDonald's investor relationsOfficial self-description · 68%
2NLRB General Counsel authorized complaints involving McDonald's franchisees and treated McDonald's USA as a joint employer in the labor-rights dispute.
- NLRB McDonald's joint-employer complaintsPrimary public record · 100%
3McDonald’s investor materials show shareholder governance over a global franchise system rather than worker, franchise-worker, or customer control.
- McDonald's investor relationsOfficial self-description · 68%
- NLRB McDonald's joint-employer complaintsPrimary public record · 100%
- McDonald's purpose and impactGeneral web source · 58%
- McDonald's Happy MealGeneral web source · 58%
4McDonald’s franchised fast-food model extracts value through brand, real estate, supplier, and franchise systems while low-wage labor disputes and product harms remain central concerns.
- McDonald's investor relationsOfficial self-description · 68%
- NLRB McDonald's joint-employer complaintsPrimary public record · 100%
- McDonald's purpose and impactGeneral web source · 58%
- McDonald's Happy MealGeneral web source · 58%
5NLRB action treating McDonald’s USA as a joint employer in franchise labor disputes shows workers faced labor-rights conflicts inside a system designed to diffuse employer responsibility.
- McDonald's investor relationsOfficial self-description · 68%
- NLRB McDonald's joint-employer complaintsPrimary public record · 100%
- McDonald's purpose and impactGeneral web source · 58%
- McDonald's Happy MealGeneral web source · 58%
6McDonald’s offers entry-level jobs and cheap food, but the record does not show durable solidarity with unemployed people beyond low-wage market participation.
- McDonald's investor relationsOfficial self-description · 68%
- NLRB McDonald's joint-employer complaintsPrimary public record · 100%
- McDonald's purpose and impactGeneral web source · 58%
- McDonald's Happy MealGeneral web source · 58%
7McDonald’s franchise labor disputes and global fast-food model show costs pushed onto low-wage workers, franchisees, public health, and the environment rather than reliably absorbed by the corporation.
- McDonald's investor relationsOfficial self-description · 68%
- NLRB McDonald's joint-employer complaintsPrimary public record · 100%
- McDonald's purpose and impactGeneral web source · 58%
- McDonald's Happy MealGeneral web source · 58%
8McDonald’s combines massive franchise scale, child-directed Happy Meal marketing, and low-price fast food, making market conduct depend on vulnerable consumers and workers.
- McDonald's investor relationsOfficial self-description · 68%
- NLRB McDonald's joint-employer complaintsPrimary public record · 100%
- McDonald's purpose and impactGeneral web source · 58%
- McDonald's Happy MealGeneral web source · 58%
9McDonald’s sells convenient food with real affordability value, but meat-heavy fast food, sugar-sweetened beverages, and child-directed toy marketing materially compromise the product.
- McDonald's investor relationsOfficial self-description · 68%
- NLRB McDonald's joint-employer complaintsPrimary public record · 100%
- McDonald's purpose and impactGeneral web source · 58%
- McDonald's Happy MealGeneral web source · 58%
10McDonald’s global franchise scale makes labor, nutrition, child marketing, and carbon impacts systemic across markets rather than local exceptions.
- McDonald's investor relationsOfficial self-description · 68%
- NLRB McDonald's joint-employer complaintsPrimary public record · 100%
- McDonald's purpose and impactGeneral web source · 58%
- McDonald's Happy MealGeneral web source · 58%
11McDonald's publishes impact reporting for packaging, restaurant, supply-chain, and food-system footprint.
- McDonald's purpose and impactGeneral web source · 58%
12McDonald's currently sells a fast-food menu built around meat, dairy, fried foods, and sugar-sweetened beverages at global scale; the product category creates ordinary toxic, addictive, or consumer-safety exposure under the directory's toxic-products screen.
- McDonald's investor relationsOfficial self-description · 68%
- FAO livestock and environmentGeneral web source · 58%
- CDC: Sugar-sweetened beverages and healthPrimary public record · 100%
13McDonald’s markets Happy Meals as kids’ meals that include a toy, and its corporate history treats the Happy Meal toy as a durable child-directed brand device tied to meals and entertainment properties.
- McDonald’s: Happy Meal menuGeneral web source · 58%
- McDonald’s corporate: Happy Meal toys historyGeneral web source · 58%
14McDonald's's public framing is assessed as ideological-disavowal evidence because McDonald's shows bounded neutrality theater: some contested choices are softened through expertise, public-interest, professional, market, safety, or institutional language, but the record does not show dominant concealment of standpoint.
- McDonald's official siteGeneral web source · 58%
- McDonald's investor relationsOfficial self-description · 68%
- NLRB McDonald's joint-employer complaintsPrimary public record · 100%
15OpenLobby records MCDONALD'S CORPORATION lobbying on agriculture, environment, food, education, labor, tax with about $2.6M in spending across 26 filings; the reviewed filings document private institutional lobbying over public rules rather than a public-interest advocacy role.
- OpenLobby — MCDONALD'S CORPORATION lobbying profileGeneral web source · 58%
16McDonald's has mixed food exposure high-carbon product exposure based on its listed business model and current profile description: A public restaurant and franchise system selling fast food at global scale, with low-wage labor exposure, franchise pressure, and nutrition concerns. McDonald's remains weak because of documented human harm, toxic or ma…
- McDonald's public siteGeneral web source · 58%
- Our World in Data: Environmental Impacts of Food ProductionGeneral web source · 58%
17McDonald's receives the Private Government badge because it combines large-scale private rule-setting over customers, workers, users, members, or counterparties with OpenLobby-documented lobbying of about $2.6M on public policy issues.
- OpenLobby — MCDONALD'S CORPORATION lobbying profileGeneral web source · 58%
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How This Page Is Maintained
Evidence comes in through contributors, is checked by verifiers, and is synthesized by reviewers. Founder authority remains narrow and visible; scores recalculate when verified claims or the rubric change.
Civic Note
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Audit Log
Recent public changes for this company or group. The full audit log is part of the Transparency record.
Added source-backed Youth Capture penalty -3 based on evidence specific to youth data, child-directed marketing, loot-box/gambling-like monetization, or youth-culture manipulation.
Added tentative AI-generated Toxic Products penalty -3 and directory value for current toxic, addictive, pesticide, livestock, chemical, or consumer-safety product exposure.
Rechecked evidence coverage and source quality during the evaluation-quality pass; confidence now reflects direct source coverage, complexity, and remaining uncertainty rather than score direction.
Published tentative AI-generated scaffolding score 14 for initial human review under gcd-rubric-v1.