public fast-food franchisor
Restaurant Brands International
Industry Food
A public quick-service restaurant holding company behind Burger King, Tim Hortons, Popeyes, and Firehouse Subs. RBI offers convenient low-friction meals, but franchise extraction, meat-heavy menus, app and loyalty data, youth/family brand power, and private-equity-style brand consolidation keep it low.
Why this matters: RBI is the parent company consumers are usually comparing when they choose Burger King, Popeyes, Tim Hortons, or Firehouse Subs.
Letter grade F Malignant Medium confidence (AI) Rubric gcd-rubric-v1
* Tentative scaffolding score. Not human-checked or final.
Restaurant Brands International receives the Private Government badge because it combines large-scale private rule-setting over customers, workers, users, members, or counterparties with OpenLobby-documented lobbying of about $2.1M on public policy issues.
Evidence: [14]
Request verification to have the evidence record checked against primary materials and organization-supplied documents. Verification does not buy a higher score; scores change only when review finds factual errors, omissions, or miscalibration.
Evaluation Overview
F - Malignant
The score turns mainly on Extraction, with the largest penalty coming from Policy Capture.
Strengths
- Extraction2/10
- Market Conduct2/5
- Product Integrity2/5
Penalties
- Policy Capture-7
- High-Carbon Products-5
- Ecological Harm-3
- Toxic Products-3
Evidence state
- ConfidenceMedium confidence (AI)
- ThoroughnessDeveloped (AI)
- Linked claims14
- Direct axis claims13
- Coverage13/19
Scoring Axes
| Axis | Score | Why this score |
|---|---|---|
Ownership
?
Control rights: shareholder-dominated at 0, worker cooperative control
at 10.
|
1 / 10 |
Restaurant Brands International is controlled by owners, shareholders, family control, or private capital rather than by restaurant workers, customers, franchise workers, or affected communities. Linked evidence
|
Governance
?
Binding decision authority: centralized control at 0, democratic
stakeholder control at 10.
|
1 / 10 |
Restaurant Brands International sells convenient restaurant meals through Burger King, Tim Hortons, Popeyes, Firehouse Subs, Whopper; the product has practical access value, but much of the… Linked evidence
|
Extraction
?
Surplus allocation, wage share, CEO pay ratio, margins, and structured
extraction judgment.
|
2 / 10 |
Restaurant Brands International sells convenient restaurant meals through Burger King, Tim Hortons, Popeyes, Firehouse Subs, Whopper; the product has practical access value, but much of the… Linked evidence
|
Labor Sovereignty
?
Worker power: coercive conditions at 0, co-determination or ownership at
7. Employee dissatisfaction matters only when source-backed evidence
shows concrete limits on worker agency, such as coercive scheduling,
retaliation, wage theft, harassment, unsafe conditions, suppression of
worker voice, or extreme turnover.
|
1 / 7 |
Restaurant Brands International sells convenient restaurant meals through Burger King, Tim Hortons, Popeyes, Firehouse Subs, Whopper; the product has practical access value, but much of the… Linked evidence
|
Solidarity with the
Unemployed
?
Treatment of exits and nonworkers, including severance, redeployment,
and non-competes.
|
1 / 7 |
Restaurant Brands International sells convenient restaurant meals through Burger King, Tim Hortons, Popeyes, Firehouse Subs, Whopper; the product has practical access value, but much of the… Linked evidence
|
Loss-Bearing Fidelity
?
Willingness to absorb costs to preserve values, workers, users, and
public obligations.
|
1 / 7 |
Restaurant Brands International sells convenient restaurant meals through Burger King, Tim Hortons, Popeyes, Firehouse Subs, Whopper; the product has practical access value, but much of the… Linked evidence
|
Market Conduct
?
Pricing fairness, switching costs, lock-in, and rent extraction.
|
2 / 5 |
Restaurant Brands International uses brand scale, franchising, location strategy, promotions, loyalty systems, and menu engineering to shape restaurant choice beyond simple food quality. Linked evidence
|
Product Integrity
?
Preservation of quality rather than degradation for monetization.
|
2 / 5 |
Restaurant Brands International sells convenient restaurant meals through Burger King, Tim Hortons, Popeyes, Firehouse Subs, Whopper; the product has practical access value, but much of the… Linked evidence
|
Scale Integrity
?
Whether growth improves or degrades fairness and accountability.
|
1 / 5 |
Restaurant Brands International sells convenient restaurant meals through Burger King, Tim Hortons, Popeyes, Firehouse Subs, Whopper; the product has practical access value, but much of the… Linked evidence
|
Penalties
| Penalty | Applied | Why this penalty |
|---|---|---|
Ecological Harm
?
Footprint, trajectory, irreversibility, culpability, and scale,
including whether ecological harm is central to the model and continued
after credible notice. Range: -30 to 0.
|
-3 |
Restaurant Brands International has environmental burden from meat, dairy, poultry, packaging, energy, waste, delivery, logistics, and restaurant expansion. Linked evidence
|
Policy Capture
?
Private-interest attempts to bend law, regulation, subsidies, taxes,
enforcement, trade, labor, safety, competition, environmental,
healthcare, housing, surveillance, civil-liberties, or consumer policy
against workers, customers, citizens, affected communities, or
ecological life. Public-interest advocacy is not penalized merely
because it is lobbying. Range: -15 to 0.
|
-7 |
OpenLobby records RESTAURANT BRANDS internet policyERNATIONAL INC (RBI) lobbying on tax, government issues, small-business policy, labor with about $2.1M in spending across 28 filings; the… Linked evidence
|
High-Carbon Products
?
Core products, services, financing, or supply chains that materially
depend on fossil-fuel combustion, high-emissions transport, industrial
animal agriculture, meat, dairy, or other unusually carbon-intensive
activity. This is scored separately from general ecological harm so
ordinary consumers can see carbon-intensive product exposure directly.
Range: -10 to 0.
|
-5 |
Meat-heavy restaurant and franchise models create material high-carbon exposure through ordinary customer purchases. Linked evidence
|
Toxic Products
?
Current sale of products whose ordinary use, exposure, ingredients,
residues, packaging, or formulation creates toxic, addictive, or
consumer-safety risk. Food products receive at least light scrutiny for
artificial colors, artificial flavors, petro-derived additives,
pesticide residues, contaminants, endocrine-disrupting packaging, and
ultra-processed formulation. Ordinary adult nightlife or alcohol service
is not penalized by itself without evidence of predatory marketing,
youth targeting, addiction-extractive design, or unusual product-safety
misconduct. Range: -5 to 0.
|
-3 |
Restaurant Brands International sells food where salt, sugar, saturated fat, fried preparation, processed ingredients, alcohol exposure, or portion design can become materially harmful when normalized as routine eating. Linked evidence
|
Youth Capture
?
Manipulative youth-directed marketing, youth-data or attention
monetization, collectible/add-on traps, parasocial or identity capture,
surprise mechanics, or treating young people as lower-disclosure
consumers. Making useful toys or welcoming children is not itself
penalized. Range: -5 to 0.
|
-2 |
Restaurant Brands International reaches children, teens, families, or young adults through value meals, snacks, desserts, mascots, sports, breakfast, late-night, app rewards, or youth-coded brand culture. Linked evidence
|
Subscription Capture
?
Manipulative recurring-payment, automatic-renewal,
cancellation-friction, bundling, trial-conversion, or refund designs
that profit from inertia or confusion. Range: -5 to 0.
|
-1 |
Restaurant Brands International uses apps, digital ordering, points, rewards, promotions, stored accounts, or habitual repeat-purchase loops that increase inertia beyond a single meal decision. Linked evidence
|
Accountability Opacity
?
Material opacity, reputation laundering, or hidden accountability
structures that prevent public accountability. Range: -2 to 0.
|
-2 |
Restaurant Brands International publishes some menu and nutrition information, but the real tradeoffs in ingredients, labor, franchising, animal supply, pricing, and digital data are hard for ordinary diners to compare at purchase time. Linked evidence
|
Identity Capture
?
Customer pressure, employee pressure, and pervasive identity saturation.
Range: -3 to 0.
|
-2 |
Restaurant Brands International turns food into brand identity, fandom, lifestyle, family ritual, sports/snacking culture, faith-coded loyalty, or casual-dining belonging beyond plain nourishment. Linked evidence
|
Surveillance Capture
?
Invasive surveillance, unreasonably non-optional tracking, facial
recognition, biometric identification, or AI behavior scanning of
customers, workers, bystanders, or the public. Range: -5 to 0.
|
-2 |
Restaurant Brands International privacy materials or digital ordering systems show customer data collection through apps, websites, loyalty programs, payments, delivery, Wi-Fi, or advertising technology. Linked evidence
|
Ideological Disavowal
?
Concealed ideology presented as neutrality, expertise, professional
necessity, public-service administration, market inevitability, or
non-ideological common sense while exercising power. Range: -3 to 0.
|
-1 |
Restaurant Brands International presents franchised restaurant expansion as ordinary convenience and hospitality while underplaying the institutional power embedded in labor structure, menu engineering, animal supply, and data capture. Linked evidence
|
Bonus Credits
No bonus credits applied in this version.
Confidence Basis
Confidence Basis
Confidence is computed from the evidence trail and review state, not typed into the profile by hand.
Medium 70/100
13 verified linked claims 13 direct axis claims 0 disputed claims 13/19 components covered
This confidence label measures the source-backed evidence trail. AI-scaffolded scores remain tentative until human review.
Claim confidence 14/20
13 verified linked claims
Source quality 12/18
Best source per verified claim, weighted by institutional reliability
Direct axis-specific claims 9/18
13 direct claims across 19 active components
Dispute load 12/12
0 disputed claims on this entity
Recency 10/10
Newest accepted timestamp: May 13, 2026
Reviewer status 7/12
Human-reviewed components score higher than AI scaffolding
Component coverage 7/10
13/19 evidence-bearing components have direct support
Evidence State
Evidence State
Claims and Sources
Claims are the evidence record. Each claim needs a source link, axis category, status, confidence level, and timestamp before it can support a score.
* Tentative scaffolding score. Not human-checked or final.1Restaurant Brands International is controlled by owners, shareholders, family control, or private capital rather than by restaurant workers, customers, franchise workers, or affected communities.
- Restaurant Brands International privacy policyOfficial self-description · 68%
- RBI 2025 proxy and annual materialsGeneral web source · 58%
- RBI modern slavery act report 2025General web source · 58%
2Restaurant Brands International sells convenient restaurant meals through Burger King, Tim Hortons, Popeyes, Firehouse Subs, Whopper; the product has practical access value, but much of the menu is built around fast, branded, meat-heavy, fried, sugary, or highly processed food rather than ordinary nourishment.
- Restaurant Brands International privacy policyOfficial self-description · 68%
- RBI 2025 proxy and annual materialsGeneral web source · 58%
- RBI modern slavery act report 2025General web source · 58%
3Restaurant Brands International uses brand scale, franchising, location strategy, promotions, loyalty systems, and menu engineering to shape restaurant choice beyond simple food quality.
- Restaurant Brands International privacy policyOfficial self-description · 68%
- RBI 2025 proxy and annual materialsGeneral web source · 58%
- RBI modern slavery act report 2025General web source · 58%
4Restaurant Brands International has environmental burden from meat, dairy, poultry, packaging, energy, waste, delivery, logistics, and restaurant expansion.
- Restaurant Brands International privacy policyOfficial self-description · 68%
- RBI 2025 proxy and annual materialsGeneral web source · 58%
- RBI modern slavery act report 2025General web source · 58%
5Restaurant Brands International sells food where salt, sugar, saturated fat, fried preparation, processed ingredients, alcohol exposure, or portion design can become materially harmful when normalized as routine eating.
- Restaurant Brands International privacy policyOfficial self-description · 68%
- RBI 2025 proxy and annual materialsGeneral web source · 58%
- RBI modern slavery act report 2025General web source · 58%
6Restaurant Brands International reaches children, teens, families, or young adults through value meals, snacks, desserts, mascots, sports, breakfast, late-night, app rewards, or youth-coded brand culture.
- Restaurant Brands International privacy policyOfficial self-description · 68%
- RBI 2025 proxy and annual materialsGeneral web source · 58%
- RBI modern slavery act report 2025General web source · 58%
7Restaurant Brands International uses apps, digital ordering, points, rewards, promotions, stored accounts, or habitual repeat-purchase loops that increase inertia beyond a single meal decision.
- Restaurant Brands International privacy policyOfficial self-description · 68%
- RBI 2025 proxy and annual materialsGeneral web source · 58%
- RBI modern slavery act report 2025General web source · 58%
8Restaurant Brands International publishes some menu and nutrition information, but the real tradeoffs in ingredients, labor, franchising, animal supply, pricing, and digital data are hard for ordinary diners to compare at purchase time.
- Restaurant Brands International privacy policyOfficial self-description · 68%
- RBI 2025 proxy and annual materialsGeneral web source · 58%
- RBI modern slavery act report 2025General web source · 58%
9Restaurant Brands International turns food into brand identity, fandom, lifestyle, family ritual, sports/snacking culture, faith-coded loyalty, or casual-dining belonging beyond plain nourishment.
- Restaurant Brands International privacy policyOfficial self-description · 68%
- RBI 2025 proxy and annual materialsGeneral web source · 58%
- RBI modern slavery act report 2025General web source · 58%
10Restaurant Brands International privacy materials or digital ordering systems show customer data collection through apps, websites, loyalty programs, payments, delivery, Wi-Fi, or advertising technology.
- Restaurant Brands International privacy policyOfficial self-description · 68%
- RBI 2025 proxy and annual materialsGeneral web source · 58%
- RBI modern slavery act report 2025General web source · 58%
11Restaurant Brands International presents franchised restaurant expansion as ordinary convenience and hospitality while underplaying the institutional power embedded in labor structure, menu engineering, animal supply, and data capture.
- Restaurant Brands International privacy policyOfficial self-description · 68%
- RBI 2025 proxy and annual materialsGeneral web source · 58%
- RBI modern slavery act report 2025General web source · 58%
12OpenLobby records RESTAURANT BRANDS internet policyERNATIONAL INC (RBI) lobbying on tax, government issues, small-business policy, labor with about $2.1M in spending across 28 filings; the reviewed filings document private institutional lobbying over public rules rather than a public-interest advocacy role.
- OpenLobby — RESTAURANT BRANDS INTERNATIONAL INC (RBI) lobbying profileGeneral web source · 58%
13Restaurant Brands International has meat-centered restaurant model high-carbon product exposure based on its listed business model and current profile description: A public quick-service restaurant holding company behind Burger King, Tim Hortons, Popeyes, and Firehouse Subs. RBI offers convenient low-friction meals, but franchise extraction, meat-heavy menus, app and loyalty data,…
- Restaurant Brands International public siteGeneral web source · 58%
- Our World in Data: Environmental Impacts of Food ProductionGeneral web source · 58%
14Restaurant Brands International receives the Private Government badge because it combines large-scale private rule-setting over customers, workers, users, members, or counterparties with OpenLobby-documented lobbying of about $2.1M on public policy issues.
- OpenLobby — RESTAURANT BRANDS INTERNATIONAL INC (RBI) lobbying profileGeneral web source · 58%
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Evidence comes in through contributors, is checked by verifiers, and is synthesized by reviewers. Founder authority remains narrow and visible; scores recalculate when verified claims or the rubric change.
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Audit Log
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