Industry
Advertising industry.
5 scored listings in Advertising.
Category Stewards
No category steward assigned
Focused stewardship categories for this industry will appear here after reviewer assignment.
All filters
Showing entries
| Select for comparison | Description | |||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| No special badge | No vegan or vegetarian badge | Conscious Advertising Network | A voluntary advertising-industry network publishing manifestos and guidance on ad fraud, informed consent, inclusion, children's wellbeing, sustainability, and misinformation. Conscious Advertising Network scores well as a reform coalition because it pushes ad buyers away from harmful funding and opaque practices, but its voluntary member structure and advertiser-led frame are less binding than democratic or public-interest control. | advertising ethics coalition | Medium confidence (AI) | Not separately reviewed. | Developed (AI) | 5 | 5 | 6 | 3 | 4 | 5 | 5 | 5 | 4 | 1 | 2 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | None found0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -2 | |||||
| No special badge | No vegan or vegetarian badge | Gener8 Ads | A private advertising and data-rewards company whose browser/app model lets users block trackers or earn points from browsing and Google data. Gener8 is less abusive than invisible data brokerage because it foregrounds consent and user reward, but its value proposition still turns personal behavioral data into an advertising asset. | private data-rewards advertising company | Medium confidence (AI) | Not separately reviewed. | Developed (AI) | 1 | 2 | 3 | 1 | 2 | 3 | 3 | 2 | 2 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | None found0 | 0 | 0 | 0 | 0 | 0 | 0 | -2 | -1 | -4 | -1 | |||||
| No special badge | No vegan or vegetarian badge | Killi / Reklaim | A consumer-data company originally known as Killi and later renamed Reklaim, built around giving people visibility into and compensation for the data market. Killi/Reklaim is preferable to hidden data brokerage, but it still depends on packaging personal data for buyers rather than abolishing the market that made consumer data extraction normal. | consumer data marketplace | Medium confidence (AI) | Not separately reviewed. | Developed (AI) | 1 | 2 | 3 | 1 | 2 | 3 | 3 | 2 | 2 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | None found0 | 0 | 0 | 0 | 0 | 0 | 0 | -2 | -1 | -4 | -1 | |||||
| No special badge | No vegan or vegetarian badge | Permission.io | A private advertising platform using ASK tokens to reward people for permissioned ad engagement and data-sharing activity. Permission.io improves the consent story compared with ordinary adtech, but it still monetizes personal data through advertiser demand, token incentives, and a private platform users do not govern. | private consent advertising platform | Medium confidence (AI) | Not separately reviewed. | Developed (AI) | 1 | 2 | 3 | 1 | 2 | 3 | 3 | 2 | 2 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | None found0 | 0 | 0 | -1 | 0 | 0 | 0 | -2 | -1 | -4 | -1 | |||||
| No special badge | No vegan or vegetarian badge | Project Publicity | Reported as a RuPaul's Drag Race prize partner. This is a low-confidence stub pending current operations, ownership, client record, and labor review. | LGBTQ public-relations firm and Drag Race prize partner | Low confidence (AI) | Not separately reviewed. | Developed (AI) | |||||||||||||||||||||||||||||||||||||
| b | No vegan or vegetarian badge | The Ethical Move | A movement and pledge project challenging psychological manipulation, scare tactics, and dishonest marketing. The Ethical Move scores well because it names marketing power directly and pushes sellers toward transparency and responsibility, but a voluntary pledge and badge are weaker than enforceable governance or verified institutional control. | ethical marketing movement | Medium confidence (AI) | Not separately reviewed. | Developed (AI) | 5 | 5 | 6 | 3 | 4 | 5 | 5 | 5 | 4 | 2 | 2 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | None found0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -1 |