public company

Adidas

A public footwear, apparel, and sportswear company competing with Nike, Puma, and other athletic brands. Adidas has more explicit supply-chain risk reporting than many peers, but still depends on outsourced garment labor, youth/identity branding, and high-volume apparel production under shareholder governance.

Why this matters: Adidas gives shoppers a direct comparison against Nike and other athletic-wear companies where labor, brand capture, and supply-chain transparency matter.

Letter grade D Extractive Medium confidence (AI) Rubric gcd-rubric-v1 Last reviewed May 11, 2026

Final Score 10* D - Extractive

DEXTRACTIVE10 pts

* Tentative scaffolding score. Not human-checked or final.

Base Material18

Bonus+0

Cap35Ownership <= 2 and Governance <= 2

After Cap18

Penalties-8

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Evaluation Overview

D - Extractive

The score turns mainly on Product Integrity, with the largest penalty coming from Ecological Harm.

Strengths

Product Integrity3/5
Ownership2/10
Governance2/10

Penalties

Ecological Harm-3
Youth Capture-2
Surveillance Capture-2
Toxic Products-1

Evidence state

ConfidenceMedium confidence (AI)
ThoroughnessDeveloped (AI)
Linked claims7
Direct axis claims7
Coverage7/13

Scoring Axes

Axis	Score	Why this score
Ownership ? Control rights: shareholder-dominated at 0, worker cooperative control at 10.	2 / 10	Adidas is controlled through conventional corporate ownership rather than worker, customer, or community governance. Adidas is controlled through conventional corporate ownership rather than worker, customer, or community governance. That keeps Adidas low on Ownership: decisive control remains with shareholders, private owners, executives, or state insiders rather than affected people. The value is above zero only where the linked record still shows some real function, constraint, or public value on this axis. Linked evidence Adidas is controlled through conventional corporate ownership rather than worker, customer, or community governance. [1]
Governance ? Binding decision authority: centralized control at 0, democratic stakeholder control at 10.	2 / 10	Adidas sells apparel, footwear, accessories, or related consumer goods at large scale through stores, wholesale, and digital channels. Adidas sells apparel, footwear, accessories, or related consumer goods at large scale through stores, wholesale, and digital channels. That keeps Adidas low on Governance: ordinary users, workers, customers, or affected communities cannot change the rules that govern them. The value is above zero only where the linked record still shows some real function, constraint, or public value on this axis. Linked evidence context Adidas sells apparel, footwear, accessories, or related consumer goods at large scale through stores, wholesale, and digital channels. [2] context Adidas is controlled through conventional corporate ownership rather than worker, customer, or community governance. [1] context Adidas depends on global apparel or footwear supply chains where worker power is mostly mediated through supplier codes, audits, and compliance programs rather than worker control. [3] context Adidas retains conduct relevant to the Ecological Harm penalty: its clothing model creates material emissions, waste, packaging, production, logistics, or land-use burdens. [4] context Adidas retains conduct relevant to the Toxic Products penalty: its product category includes materials, chemicals, additives, packaging, or ordinary-use harms that create toxic or safety risk. [5] context Adidas retains conduct relevant to the Surveillance Capture penalty: customer, app, account, location, purchase, trip, or behavioral data materially increases institutional power over users. [6] context Adidas retains conduct relevant to the Youth Capture penalty: youth culture, youth attention, children, teens, or young consumers are materially targeted or shaped by the brand or platform. [7]
Extraction ? Surplus allocation, wage share, CEO pay ratio, margins, and structured extraction judgment.	2 / 10	Adidas sells apparel, footwear, accessories, or related consumer goods at large scale through stores, wholesale, and digital channels. Adidas sells apparel, footwear, accessories, or related consumer goods at large scale through stores, wholesale, and digital channels. That keeps Adidas low on Extraction: the business model makes extraction from workers, users, suppliers, customers, or the public central rather than incidental. The value is above zero only where the linked record still shows some real function, constraint, or public value on this axis. Linked evidence context Adidas sells apparel, footwear, accessories, or related consumer goods at large scale through stores, wholesale, and digital channels. [2] context Adidas is controlled through conventional corporate ownership rather than worker, customer, or community governance. [1] context Adidas depends on global apparel or footwear supply chains where worker power is mostly mediated through supplier codes, audits, and compliance programs rather than worker control. [3] context Adidas retains conduct relevant to the Ecological Harm penalty: its clothing model creates material emissions, waste, packaging, production, logistics, or land-use burdens. [4] context Adidas retains conduct relevant to the Toxic Products penalty: its product category includes materials, chemicals, additives, packaging, or ordinary-use harms that create toxic or safety risk. [5] context Adidas retains conduct relevant to the Surveillance Capture penalty: customer, app, account, location, purchase, trip, or behavioral data materially increases institutional power over users. [6] context Adidas retains conduct relevant to the Youth Capture penalty: youth culture, youth attention, children, teens, or young consumers are materially targeted or shaped by the brand or platform. [7]
Labor Sovereignty ? Worker power: coercive conditions at 0, co-determination or ownership at 7. Employee dissatisfaction matters only when source-backed evidence shows concrete limits on worker agency, such as coercive scheduling, retaliation, wage theft, harassment, unsafe conditions, suppression of worker voice, or extreme turnover.	2 / 7	Adidas depends on global apparel or footwear supply chains where worker power is mostly mediated through supplier codes, audits, and compliance programs rather than worker control. Adidas depends on global apparel or footwear supply chains where worker power is mostly mediated through supplier codes, audits, and compliance programs rather than worker control. That keeps Adidas low on Labor Sovereignty: labor remains managerially controlled, replaceable, or exposed to coercive employment and contracting conditions. The value is above zero only where the linked record still shows some real function, constraint, or public value on this axis. Linked evidence Adidas depends on global apparel or footwear supply chains where worker power is mostly mediated through supplier codes, audits, and compliance programs rather than worker control. [3]
Solidarity with the Unemployed ? Treatment of exits and nonworkers, including severance, redeployment, and non-competes.	1 / 7	Adidas sells apparel, footwear, accessories, or related consumer goods at large scale through stores, wholesale, and digital channels. Adidas sells apparel, footwear, accessories, or related consumer goods at large scale through stores, wholesale, and digital channels. That keeps Adidas low on Solidarity with the Unemployed: the model provides little protection for people who leave, are excluded, or cannot bargain from employment. The value is above zero only where the linked record still shows some real function, constraint, or public value on this axis. Linked evidence context Adidas sells apparel, footwear, accessories, or related consumer goods at large scale through stores, wholesale, and digital channels. [2] context Adidas is controlled through conventional corporate ownership rather than worker, customer, or community governance. [1] context Adidas depends on global apparel or footwear supply chains where worker power is mostly mediated through supplier codes, audits, and compliance programs rather than worker control. [3] context Adidas retains conduct relevant to the Ecological Harm penalty: its clothing model creates material emissions, waste, packaging, production, logistics, or land-use burdens. [4] context Adidas retains conduct relevant to the Toxic Products penalty: its product category includes materials, chemicals, additives, packaging, or ordinary-use harms that create toxic or safety risk. [5] context Adidas retains conduct relevant to the Surveillance Capture penalty: customer, app, account, location, purchase, trip, or behavioral data materially increases institutional power over users. [6] context Adidas retains conduct relevant to the Youth Capture penalty: youth culture, youth attention, children, teens, or young consumers are materially targeted or shaped by the brand or platform. [7]
Loss-Bearing Fidelity ? Willingness to absorb costs to preserve values, workers, users, and public obligations.	2 / 7	Adidas sells apparel, footwear, accessories, or related consumer goods at large scale through stores, wholesale, and digital channels. Adidas sells apparel, footwear, accessories, or related consumer goods at large scale through stores, wholesale, and digital channels. That keeps Adidas low on Loss-Bearing Fidelity: losses, hazards, or adjustment costs are routinely pushed onto workers, customers, suppliers, communities, or the public. The value is above zero only where the linked record still shows some real function, constraint, or public value on this axis. Linked evidence context Adidas sells apparel, footwear, accessories, or related consumer goods at large scale through stores, wholesale, and digital channels. [2] context Adidas is controlled through conventional corporate ownership rather than worker, customer, or community governance. [1] context Adidas depends on global apparel or footwear supply chains where worker power is mostly mediated through supplier codes, audits, and compliance programs rather than worker control. [3] context Adidas retains conduct relevant to the Ecological Harm penalty: its clothing model creates material emissions, waste, packaging, production, logistics, or land-use burdens. [4] context Adidas retains conduct relevant to the Toxic Products penalty: its product category includes materials, chemicals, additives, packaging, or ordinary-use harms that create toxic or safety risk. [5] context Adidas retains conduct relevant to the Surveillance Capture penalty: customer, app, account, location, purchase, trip, or behavioral data materially increases institutional power over users. [6] context Adidas retains conduct relevant to the Youth Capture penalty: youth culture, youth attention, children, teens, or young consumers are materially targeted or shaped by the brand or platform. [7]
Market Conduct ? Pricing fairness, switching costs, lock-in, and rent extraction.	2 / 5	Adidas sells apparel, footwear, accessories, or related consumer goods at large scale through stores, wholesale, and digital channels. Adidas sells apparel, footwear, accessories, or related consumer goods at large scale through stores, wholesale, and digital channels. That places Adidas in the middle of Market Conduct: the product has real value but still uses meaningful lock-in, gatekeeping, market power, or dependency. The value stays below the top tier because the linked record does not show full democratic control, non-extractive lock-in, or complete stakeholder protection on this axis. Linked evidence context Adidas sells apparel, footwear, accessories, or related consumer goods at large scale through stores, wholesale, and digital channels. [2] context Adidas is controlled through conventional corporate ownership rather than worker, customer, or community governance. [1] context Adidas depends on global apparel or footwear supply chains where worker power is mostly mediated through supplier codes, audits, and compliance programs rather than worker control. [3] context Adidas retains conduct relevant to the Ecological Harm penalty: its clothing model creates material emissions, waste, packaging, production, logistics, or land-use burdens. [4] context Adidas retains conduct relevant to the Toxic Products penalty: its product category includes materials, chemicals, additives, packaging, or ordinary-use harms that create toxic or safety risk. [5] context Adidas retains conduct relevant to the Surveillance Capture penalty: customer, app, account, location, purchase, trip, or behavioral data materially increases institutional power over users. [6] context Adidas retains conduct relevant to the Youth Capture penalty: youth culture, youth attention, children, teens, or young consumers are materially targeted or shaped by the brand or platform. [7]
Product Integrity ? Preservation of quality rather than degradation for monetization.	3 / 5	Adidas sells apparel, footwear, accessories, or related consumer goods at large scale through stores, wholesale, and digital channels. Adidas sells apparel, footwear, accessories, or related consumer goods at large scale through stores, wholesale, and digital channels. That places Adidas in the middle of Product Integrity: the product has real use value but is compromised by incentives, monetization, lock-in, quality degradation, or risk. The value stays below the top tier because the linked record does not show full democratic control, non-extractive lock-in, or complete stakeholder protection on this axis. Linked evidence Adidas sells apparel, footwear, accessories, or related consumer goods at large scale through stores, wholesale, and digital channels. [2]
Scale Integrity ? Whether growth improves or degrades fairness and accountability.	2 / 5	Adidas sells apparel, footwear, accessories, or related consumer goods at large scale through stores, wholesale, and digital channels. Adidas sells apparel, footwear, accessories, or related consumer goods at large scale through stores, wholesale, and digital channels. That places Adidas in the middle of Scale Integrity: scale brings useful reach but also weakens accountability, transparency, or local constraint. The value stays below the top tier because the linked record does not show full democratic control, non-extractive lock-in, or complete stakeholder protection on this axis. Linked evidence context Adidas sells apparel, footwear, accessories, or related consumer goods at large scale through stores, wholesale, and digital channels. [2] context Adidas is controlled through conventional corporate ownership rather than worker, customer, or community governance. [1] context Adidas depends on global apparel or footwear supply chains where worker power is mostly mediated through supplier codes, audits, and compliance programs rather than worker control. [3] context Adidas retains conduct relevant to the Ecological Harm penalty: its clothing model creates material emissions, waste, packaging, production, logistics, or land-use burdens. [4] context Adidas retains conduct relevant to the Toxic Products penalty: its product category includes materials, chemicals, additives, packaging, or ordinary-use harms that create toxic or safety risk. [5] context Adidas retains conduct relevant to the Surveillance Capture penalty: customer, app, account, location, purchase, trip, or behavioral data materially increases institutional power over users. [6] context Adidas retains conduct relevant to the Youth Capture penalty: youth culture, youth attention, children, teens, or young consumers are materially targeted or shaped by the brand or platform. [7]

Penalties

Penalty	Applied	Why this penalty
Ecological Harm ? Footprint, trajectory, irreversibility, culpability, and scale, including whether ecological harm is central to the model and continued after credible notice. Range: -30 to 0.	-3	Adidas retains conduct relevant to the Ecological Harm penalty: its clothing model creates material emissions, waste, packaging, production, logistics, or land-use burdens. Adidas retains conduct relevant to the Ecological Harm penalty: its clothing model creates material emissions, waste, packaging, production, logistics, or land-use burdens. That warrants a limited Ecological Harm penalty because the institution causes or defends ecological damage that is more than incidental to the model. The value is limited because the linked record shows a real problem but not one that dominates the profile on this axis. Linked evidence Adidas retains conduct relevant to the Ecological Harm penalty: its clothing model creates material emissions, waste, packaging, production, logistics, or land-use burdens. [4]
Toxic Products ? Current sale of products whose ordinary use, exposure, ingredients, residues, packaging, or formulation creates toxic, addictive, or consumer-safety risk. Food products receive at least light scrutiny for artificial colors, artificial flavors, petro-derived additives, pesticide residues, contaminants, endocrine-disrupting packaging, and ultra-processed formulation. Ordinary adult nightlife or alcohol service is not penalized by itself without evidence of predatory marketing, youth targeting, addiction-extractive design, or unusual product-safety misconduct. Range: -5 to 0.	-1	Adidas retains conduct relevant to the Toxic Products penalty: its product category includes materials, chemicals, additives, packaging, or ordinary-use harms that create toxic or safety risk. Adidas retains conduct relevant to the Toxic Products penalty: its product category includes materials, chemicals, additives, packaging, or ordinary-use harms that create toxic or safety risk. That warrants a limited Toxic Products penalty because ordinary use, exposure, ingredients, residues, packaging, or formulation creates material toxic, addictive, or consumer-safety risk. The value is limited because the linked record shows a real problem but not one that dominates the profile on this axis. Linked evidence Adidas retains conduct relevant to the Toxic Products penalty: its product category includes materials, chemicals, additives, packaging, or ordinary-use harms that create toxic or safety risk. [5]
Youth Capture ? Manipulative youth-directed marketing, youth-data or attention monetization, collectible/add-on traps, parasocial or identity capture, surprise mechanics, or treating young people as lower-disclosure consumers. Making useful toys or welcoming children is not itself penalized. Range: -5 to 0.	-2	Adidas retains conduct relevant to the Youth Capture penalty: youth culture, youth attention, children, teens, or young consumers are materially targeted or shaped by the brand or platform. Adidas retains conduct relevant to the Youth Capture penalty: youth culture, youth attention, children, teens, or young consumers are materially targeted or shaped by the brand or platform. That warrants a substantial Youth Capture penalty because young people are treated as manipulable consumers, data sources, attention targets, or culture markets. The value is substantial but not at the floor because the linked record shows serious conduct without the strongest aggravating factors on this axis. Linked evidence Adidas retains conduct relevant to the Youth Capture penalty: youth culture, youth attention, children, teens, or young consumers are materially targeted or shaped by the brand or platform. [7]
Surveillance Capture ? Invasive surveillance, unreasonably non-optional tracking, facial recognition, biometric identification, or AI behavior scanning of customers, workers, bystanders, or the public. Range: -5 to 0.	-2	Adidas retains conduct relevant to the Surveillance Capture penalty: customer, app, account, location, purchase, trip, or behavioral data materially increases institutional power over users. Adidas retains conduct relevant to the Surveillance Capture penalty: customer, app, account, location, purchase, trip, or behavioral data materially increases institutional power over users. That warrants a substantial Surveillance Capture penalty because customers, workers, users, bystanders, or the public are exposed to invasive tracking, biometrics, or behavior scanning. The value is substantial but not at the floor because the linked record shows serious conduct without the strongest aggravating factors on this axis. Linked evidence Adidas retains conduct relevant to the Surveillance Capture penalty: customer, app, account, location, purchase, trip, or behavioral data materially increases institutional power over users. [6]

Bonus Credits

No bonus credits applied in this version.

Confidence Basis

Confidence is computed from the evidence trail and review state, not typed into the profile by hand.

Medium 75/100

7 verified linked claims 7 direct axis claims 0 disputed claims 7/13 components covered

This confidence label measures the source-backed evidence trail. AI-scaffolded scores remain tentative until human review.

Claim confidence 15/20

7 verified linked claims

Source quality 16/18

Best source per verified claim, weighted by institutional reliability

Direct axis-specific claims 9/18

7 direct claims across 13 active components

Dispute load 12/12

0 disputed claims on this entity

Recency 10/10

Newest accepted timestamp: May 13, 2026

Reviewer status 7/12

Human-reviewed components score higher than AI scaffolding

Component coverage 5/10

7/13 evidence-bearing components have direct support

Evidence State

Profile stateAI draft / human-pending

VerificationUnverified

ConfidenceMedium confidence (AI)

ThoroughnessDeveloped (AI)

Correction routeUse “Challenge this rating” for factual errors, missing counterevidence, source problems, or calculation mistakes.

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Claims and Sources

Claims are the evidence record. Each claim needs a source link, axis category, status, confidence level, and timestamp before it can support a score.

* Tentative scaffolding score. Not human-checked or final.

1Adidas is controlled through conventional corporate ownership rather than worker, customer, or community governance.

Ownership Verified High confidence AI-generated / human-pending May 11, 2026

AI scaffold

Adidas Annual Report 2025Primary institutional record · 90%
Adidas supply-chain worker disclosureGeneral web source · 58%
Adidas privacy policyOfficial self-description · 68%

2Adidas sells apparel, footwear, accessories, or related consumer goods at large scale through stores, wholesale, and digital channels.

Product Integrity Verified High confidence AI-generated / human-pending May 11, 2026

AI scaffold

Adidas Annual Report 2025Primary institutional record · 90%
Adidas supply-chain worker disclosureGeneral web source · 58%
Adidas privacy policyOfficial self-description · 68%

3Adidas depends on global apparel or footwear supply chains where worker power is mostly mediated through supplier codes, audits, and compliance programs rather than worker control.

Labor Sovereignty Verified Medium confidence AI-generated / human-pending May 11, 2026

AI scaffold

Adidas Annual Report 2025Primary institutional record · 90%
Adidas supply-chain worker disclosureGeneral web source · 58%
Adidas privacy policyOfficial self-description · 68%

4Adidas retains conduct relevant to the Ecological Harm penalty: its clothing model creates material emissions, waste, packaging, production, logistics, or land-use burdens.

Ecological Harm Verified Medium confidence AI-generated / human-pending May 11, 2026

AI scaffold

Adidas Annual Report 2025Primary institutional record · 90%
Adidas supply-chain worker disclosureGeneral web source · 58%
Adidas privacy policyOfficial self-description · 68%

5Adidas retains conduct relevant to the Toxic Products penalty: its product category includes materials, chemicals, additives, packaging, or ordinary-use harms that create toxic or safety risk.

Toxic Products Verified Medium confidence AI-generated / human-pending May 11, 2026

AI scaffold

Adidas Annual Report 2025Primary institutional record · 90%
Adidas supply-chain worker disclosureGeneral web source · 58%
Adidas privacy policyOfficial self-description · 68%

6Adidas retains conduct relevant to the Surveillance Capture penalty: customer, app, account, location, purchase, trip, or behavioral data materially increases institutional power over users.

Surveillance Capture Verified Medium confidence AI-generated / human-pending May 11, 2026

AI scaffold

Adidas Annual Report 2025Primary institutional record · 90%
Adidas supply-chain worker disclosureGeneral web source · 58%
Adidas privacy policyOfficial self-description · 68%

7Adidas retains conduct relevant to the Youth Capture penalty: youth culture, youth attention, children, teens, or young consumers are materially targeted or shaped by the brand or platform.

Youth Capture Verified Medium confidence AI-generated / human-pending May 11, 2026

AI scaffold

Adidas Annual Report 2025Primary institutional record · 90%
Adidas supply-chain worker disclosureGeneral web source · 58%
Adidas privacy policyOfficial self-description · 68%

Alternatives

AGOOD58 Blue Tin Production worker-owned apparel manufacturing cooperative · same market BQUALIFIED46 Weinbrenner Shoe Company / Thorogood employee-owned footwear manufacturer · same market

Competitors

AGOOD58 Blue Tin Production worker-owned apparel manufacturing cooperative · same market BQUALIFIED46 Weinbrenner Shoe Company / Thorogood employee-owned footwear manufacturer · same market DEXTRACTIVE15 Levi Strauss & Co. public company · same market DEXTRACTIVE14 Fast Retailing / Uniqlo public company · same market DEXTRACTIVE11 lululemon public company · same market DEXTRACTIVE7 Nike public company · same market DEXTRACTIVE1 Inditex / Zara public company · same market DEXTRACTIVE0 Gap Inc. public company · same market

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