location data broker
Mobilewalla
Industry Platforms
A location data broker and analytics company subject to an FTC order over sensitive location data collected from ad auctions and other sources. Mobilewalla scores low because of documented human harm, surveillance capture, and identity capture, with extractive economics and centralized governance reinforcing the negative evaluation.
Why this matters: Real-time bidding data leakage is a nonobvious extraction channel built into ordinary ad infrastructure.
Letter grade F Malignant Medium confidence (AI) Rubric gcd-rubric-v1
Final Score
-14* F - Malignant
F* Tentative scaffolding score. Not human-checked or final.
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Evaluation Overview
F - Malignant
The score turns mainly on Labor Sovereignty, with the largest penalty coming from Human Harm.
Strengths
- Labor Sovereignty2/7
- Ownership1/10
- Governance1/10
Penalties
- Human Harm-10
- Surveillance Capture-5
- Identity Capture-3
- Accountability Opacity-2
Evidence state
- ConfidenceMedium confidence (AI)
- ThoroughnessPartial (AI)
- Linked claims6
- Direct axis claims6
- Coverage6/14
Scoring Axes
| Axis | Score | Why this score |
|---|---|---|
Ownership
?
Control rights: shareholder-dominated at 0, worker cooperative control
at 10.
|
1 / 10 |
Mobilewalla operates an audience and data business connected to advertising and consumer location data. Linked evidence
|
Governance
?
Binding decision authority: centralized control at 0, democratic
stakeholder control at 10.
|
1 / 10 |
Mobilewalla operates an audience and data business connected to advertising and consumer location data. Linked evidence
|
Extraction
?
Surplus allocation, wage share, CEO pay ratio, margins, and structured
extraction judgment.
|
1 / 10 |
Mobilewalla operates an audience and data business connected to advertising and consumer location data. Linked evidence
|
Labor Sovereignty
?
Worker power: coercive conditions at 0, co-determination or ownership at
7. Employee dissatisfaction matters only when source-backed evidence
shows concrete limits on worker agency, such as coercive scheduling,
retaliation, wage theft, harassment, unsafe conditions, suppression of
worker voice, or extreme turnover.
|
2 / 7 |
Mobilewalla operates an audience and data business connected to advertising and consumer location data. Linked evidence
|
Solidarity with the
Unemployed
?
Treatment of exits and nonworkers, including severance, redeployment,
and non-competes.
|
1 / 7 |
Mobilewalla operates an audience and data business connected to advertising and consumer location data. Linked evidence
|
Loss-Bearing Fidelity
?
Willingness to absorb costs to preserve values, workers, users, and
public obligations.
|
1 / 7 |
Mobilewalla operates an audience and data business connected to advertising and consumer location data. Linked evidence
|
Market Conduct
?
Pricing fairness, switching costs, lock-in, and rent extraction.
|
0 / 5 |
Mobilewalla operates an audience and data business connected to advertising and consumer location data. Linked evidence
|
Product Integrity
?
Preservation of quality rather than degradation for monetization.
|
0 / 5 |
Mobilewalla operates an audience and data business connected to advertising and consumer location data. Linked evidence
|
Scale Integrity
?
Whether growth improves or degrades fairness and accountability.
|
1 / 5 |
Mobilewalla operates an audience and data business connected to advertising and consumer location data. Linked evidence
|
Penalties
| Penalty | Applied | Why this penalty |
|---|---|---|
Human Harm
?
Severity, scale, culpability, vulnerable targets, willful reoffense,
reputation laundering, pattern escalation, and time decay. Range: -20 to
0.
|
-10 |
The FTC alleged Mobilewalla collected more than 500 million unique consumer advertising identifiers paired with precise location data and sold sensitive location data without reasonable consent verification. Linked evidence
|
Accountability Opacity
?
Material opacity, reputation laundering, or hidden accountability
structures that prevent public accountability. Range: -2 to 0.
|
-2 |
The FTC alleged consumers often did not know Mobilewalla obtained their data and that it collected and retained data from real-time advertising bid requests even when it did not win the bid. Linked evidence
|
Identity Capture
?
Customer pressure, employee pressure, and pervasive identity saturation.
Range: -3 to 0.
|
-3 |
The FTC alleged Mobilewalla used sensitive location data to build audience segments based on characteristics including medical conditions, religious beliefs, pregnancy, and protest activity. Linked evidence
|
Surveillance Capture
?
Invasive surveillance, unreasonably non-optional tracking, facial
recognition, biometric identification, or AI behavior scanning of
customers, workers, bystanders, or the public. Range: -5 to 0.
|
-5 |
The FTC alleged Mobilewalla collected more than 500 million unique advertising identifiers paired with precise location data and sold sensitive location data without reasonable consent verification, describes conduct considered under Surveillance Capture. Linked evidence
|
Ideological Disavowal
?
Concealed ideology presented as neutrality, expertise, professional
necessity, public-service administration, market inevitability, or
non-ideological common sense while exercising power. Range: -3 to 0.
|
-2 |
Mobilewalla's public framing is assessed as ideological-disavowal evidence because Mobilewalla exercises meaningful institutional or cultural power while strongly presenting contested… Linked evidence
|
Bonus Credits
No bonus credits applied in this version.
Confidence Basis
Confidence Basis
Confidence is computed from the evidence trail and review state, not typed into the profile by hand.
Medium 73/100
6 verified linked claims 6 direct axis claims 0 disputed claims 6/14 components covered
This confidence label measures the source-backed evidence trail. AI-scaffolded scores remain tentative until human review.
Claim confidence 18/20
6 verified linked claims
Source quality 17/18
Best source per verified claim, weighted by institutional reliability
Direct axis-specific claims 6/18
6 direct claims across 14 active components
Dispute load 12/12
0 disputed claims on this entity
Recency 10/10
Newest accepted timestamp: May 13, 2026
Reviewer status 7/12
Human-reviewed components score higher than AI scaffolding
Component coverage 4/10
6/14 evidence-bearing components have direct support
Evidence State
Evidence State
Profile stateAI draft / human-pending
VerificationUnverified
ConfidenceMedium confidence (AI)
ThoroughnessPartial (AI)
Correction routeUse “Challenge this rating” for
factual errors, missing counterevidence, source problems, or calculation
mistakes.
Company responseCompany representatives can
submit source-backed corrections; payment never changes scores or
reviewer authority.
Claims and Sources
Claims are the evidence record. Each claim needs a source link, axis category, status, confidence level, and timestamp before it can support a score.
* Tentative scaffolding score. Not human-checked or final.1Mobilewalla operates an audience and data business connected to advertising and consumer location data.
- Mobilewalla websiteGeneral web source · 58%
2The FTC alleged Mobilewalla collected more than 500 million unique consumer advertising identifiers paired with precise location data and sold sensitive location data without reasonable consent verification.
- FTC Mobilewalla press releasePrimary public record · 100%
3The FTC alleged consumers often did not know Mobilewalla obtained their data and that it collected and retained data from real-time advertising bid requests even when it did not win the bid.
- FTC Mobilewalla press releasePrimary public record · 100%
4The FTC alleged Mobilewalla used sensitive location data to build audience segments based on characteristics including medical conditions, religious beliefs, pregnancy, and protest activity.
- FTC Mobilewalla press releasePrimary public record · 100%
5The FTC alleged Mobilewalla collected more than 500 million unique advertising identifiers paired with precise location data and sold sensitive location data without reasonable consent verification, describes conduct considered under Surveillance Capture.
- FTC Mobilewalla press releasePrimary public record · 100%
6Mobilewalla's public framing is assessed as ideological-disavowal evidence because Mobilewalla exercises meaningful institutional or cultural power while strongly presenting contested choices as neutral expertise, safety, objectivity, professionalism, administrative necessity, or public service.
- Mobilewalla official siteGeneral web source · 58%
- FTC Mobilewalla press releasePrimary public record · 100%
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Evidence comes in through contributors, is checked by verifiers, and is synthesized by reviewers. Founder authority remains narrow and visible; scores recalculate when verified claims or the rubric change.
Civic Note
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Audit Log
Recent public changes for this company or group. The full audit log is part of the Transparency record.
Added source-backed tentative evaluation during the A-grade/public-interest and nonobvious extraction expansion pass.