public cleaning and household-products company

The Clorox Company

A public cleaning and household-products company behind Clorox, Pine-Sol, Liquid-Plumr, Glad, Brita, Hidden Valley, Burt’s Bees, Fresh Step, and Kingsford. Clorox provides real disinfecting and household utility, but bleach, disinfectants, plastic-heavy wipes, bags, chemicals, charcoal, and brand trust create significant toxic-products and ecological penalties.

Why this matters: Clorox is a key comparison for cleaning, disinfecting, trash bags, water filters, cat litter, charcoal, and household chemical purchases.

Letter grade D Extractive Medium confidence (AI) Rubric gcd-rubric-v1 Last reviewed May 11, 2026

Final Score 0* D - Extractive

DEXTRACTIVE0 pts

* Tentative scaffolding score. Not human-checked or final.

Base Material14

Bonus+0

Cap35Ownership <= 2 and Governance <= 2

After Cap14

Penalties-14

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Evaluation Overview

D - Extractive

The score turns mainly on Product Integrity, with the largest penalty coming from Toxic Products.

Strengths

Product Integrity3/5
Extraction2/10
Market Conduct2/5

Penalties

Toxic Products-4
Ecological Harm-3
Animal Testing-3
Accountability Opacity-2

Evidence state

ConfidenceMedium confidence (AI)
ThoroughnessDeveloped (AI)
Linked claims9
Direct axis claims9
Coverage9/15

Scoring Axes

Axis	Score	Why this score
Ownership ? Control rights: shareholder-dominated at 0, worker cooperative control at 10.	1 / 10	Clorox is a public shareholder-governed company rather than a household, worker, public-health, or community-governed producer. Clorox is a public shareholder-governed company rather than a household, worker, public-health, or community-governed producer. That keeps The Clorox Company low on Ownership: decisive control remains with shareholders, private owners, executives, or state insiders rather than affected people. The value is above zero only where the linked record still shows some real function, constraint, or public value on this axis. Linked evidence Clorox is a public shareholder-governed company rather than a household, worker, public-health, or community-governed producer. [1]
Governance ? Binding decision authority: centralized control at 0, democratic stakeholder control at 10.	1 / 10	Clorox sells useful disinfectants, cleaners, bags, filters, cat litter, charcoal, food, and personal-care products, with especially real utility where disinfection is actually needed. Clorox sells useful disinfectants, cleaners, bags, filters, cat litter, charcoal, food, and personal-care products, with especially real utility where disinfection is actually needed. That keeps The Clorox Company low on Governance: ordinary users, workers, customers, or affected communities cannot change the rules that govern them. The value is above zero only where the linked record still shows some real function, constraint, or public value on this axis. Linked evidence context Clorox sells useful disinfectants, cleaners, bags, filters, cat litter, charcoal, food, and personal-care products, with especially real utility where disinfection is actually needed. [2] context Clorox is a public shareholder-governed company rather than a household, worker, public-health, or community-governed producer. [1] context The Clorox brand has unusually strong trust power in disinfecting and cleaning, which helps consumers but also concentrates authority in chemically sensitive categories. [3]
Extraction ? Surplus allocation, wage share, CEO pay ratio, margins, and structured extraction judgment.	2 / 10	Clorox sells useful disinfectants, cleaners, bags, filters, cat litter, charcoal, food, and personal-care products, with especially real utility where disinfection is actually needed. Clorox sells useful disinfectants, cleaners, bags, filters, cat litter, charcoal, food, and personal-care products, with especially real utility where disinfection is actually needed. That keeps The Clorox Company low on Extraction: the business model makes extraction from workers, users, suppliers, customers, or the public central rather than incidental. The value is above zero only where the linked record still shows some real function, constraint, or public value on this axis. Linked evidence context Clorox sells useful disinfectants, cleaners, bags, filters, cat litter, charcoal, food, and personal-care products, with especially real utility where disinfection is actually needed. [2] context Clorox is a public shareholder-governed company rather than a household, worker, public-health, or community-governed producer. [1] context The Clorox brand has unusually strong trust power in disinfecting and cleaning, which helps consumers but also concentrates authority in chemically sensitive categories. [3]
Labor Sovereignty ? Worker power: coercive conditions at 0, co-determination or ownership at 7. Employee dissatisfaction matters only when source-backed evidence shows concrete limits on worker agency, such as coercive scheduling, retaliation, wage theft, harassment, unsafe conditions, suppression of worker voice, or extreme turnover.	1 / 7	Clorox sells useful disinfectants, cleaners, bags, filters, cat litter, charcoal, food, and personal-care products, with especially real utility where disinfection is actually needed. Clorox sells useful disinfectants, cleaners, bags, filters, cat litter, charcoal, food, and personal-care products, with especially real utility where disinfection is actually needed. That keeps The Clorox Company low on Labor Sovereignty: labor remains managerially controlled, replaceable, or exposed to coercive employment and contracting conditions. The value is above zero only where the linked record still shows some real function, constraint, or public value on this axis. Linked evidence context Clorox sells useful disinfectants, cleaners, bags, filters, cat litter, charcoal, food, and personal-care products, with especially real utility where disinfection is actually needed. [2] context Clorox is a public shareholder-governed company rather than a household, worker, public-health, or community-governed producer. [1] context The Clorox brand has unusually strong trust power in disinfecting and cleaning, which helps consumers but also concentrates authority in chemically sensitive categories. [3]
Solidarity with the Unemployed ? Treatment of exits and nonworkers, including severance, redeployment, and non-competes.	1 / 7	Clorox sells useful disinfectants, cleaners, bags, filters, cat litter, charcoal, food, and personal-care products, with especially real utility where disinfection is actually needed. Clorox sells useful disinfectants, cleaners, bags, filters, cat litter, charcoal, food, and personal-care products, with especially real utility where disinfection is actually needed. That keeps The Clorox Company low on Solidarity with the Unemployed: the model provides little protection for people who leave, are excluded, or cannot bargain from employment. The value is above zero only where the linked record still shows some real function, constraint, or public value on this axis. Linked evidence context Clorox sells useful disinfectants, cleaners, bags, filters, cat litter, charcoal, food, and personal-care products, with especially real utility where disinfection is actually needed. [2] context Clorox is a public shareholder-governed company rather than a household, worker, public-health, or community-governed producer. [1] context The Clorox brand has unusually strong trust power in disinfecting and cleaning, which helps consumers but also concentrates authority in chemically sensitive categories. [3]
Loss-Bearing Fidelity ? Willingness to absorb costs to preserve values, workers, users, and public obligations.	1 / 7	Clorox sells useful disinfectants, cleaners, bags, filters, cat litter, charcoal, food, and personal-care products, with especially real utility where disinfection is actually needed. Clorox sells useful disinfectants, cleaners, bags, filters, cat litter, charcoal, food, and personal-care products, with especially real utility where disinfection is actually needed. That keeps The Clorox Company low on Loss-Bearing Fidelity: losses, hazards, or adjustment costs are routinely pushed onto workers, customers, suppliers, communities, or the public. The value is above zero only where the linked record still shows some real function, constraint, or public value on this axis. Linked evidence context Clorox sells useful disinfectants, cleaners, bags, filters, cat litter, charcoal, food, and personal-care products, with especially real utility where disinfection is actually needed. [2] context Clorox is a public shareholder-governed company rather than a household, worker, public-health, or community-governed producer. [1] context The Clorox brand has unusually strong trust power in disinfecting and cleaning, which helps consumers but also concentrates authority in chemically sensitive categories. [3]
Market Conduct ? Pricing fairness, switching costs, lock-in, and rent extraction.	2 / 5	The Clorox brand has unusually strong trust power in disinfecting and cleaning, which helps consumers but also concentrates authority in chemically sensitive categories. The Clorox brand has unusually strong trust power in disinfecting and cleaning, which helps consumers but also concentrates authority in chemically sensitive categories. That places The Clorox Company in the middle of Market Conduct: the product has real value but still uses meaningful lock-in, gatekeeping, market power, or dependency. The value stays below the top tier because the linked record does not show full democratic control, non-extractive lock-in, or complete stakeholder protection on this axis. Linked evidence The Clorox brand has unusually strong trust power in disinfecting and cleaning, which helps consumers but also concentrates authority in chemically sensitive categories. [3]
Product Integrity ? Preservation of quality rather than degradation for monetization.	3 / 5	Clorox sells useful disinfectants, cleaners, bags, filters, cat litter, charcoal, food, and personal-care products, with especially real utility where disinfection is actually needed. Clorox sells useful disinfectants, cleaners, bags, filters, cat litter, charcoal, food, and personal-care products, with especially real utility where disinfection is actually needed. That places The Clorox Company in the middle of Product Integrity: the product has real use value but is compromised by incentives, monetization, lock-in, quality degradation, or risk. The value stays below the top tier because the linked record does not show full democratic control, non-extractive lock-in, or complete stakeholder protection on this axis. Linked evidence Clorox sells useful disinfectants, cleaners, bags, filters, cat litter, charcoal, food, and personal-care products, with especially real utility where disinfection is actually needed. [2]
Scale Integrity ? Whether growth improves or degrades fairness and accountability.	2 / 5	Clorox sells useful disinfectants, cleaners, bags, filters, cat litter, charcoal, food, and personal-care products, with especially real utility where disinfection is actually needed. Clorox sells useful disinfectants, cleaners, bags, filters, cat litter, charcoal, food, and personal-care products, with especially real utility where disinfection is actually needed. That places The Clorox Company in the middle of Scale Integrity: scale brings useful reach but also weakens accountability, transparency, or local constraint. The value stays below the top tier because the linked record does not show full democratic control, non-extractive lock-in, or complete stakeholder protection on this axis. Linked evidence context Clorox sells useful disinfectants, cleaners, bags, filters, cat litter, charcoal, food, and personal-care products, with especially real utility where disinfection is actually needed. [2] context Clorox is a public shareholder-governed company rather than a household, worker, public-health, or community-governed producer. [1] context The Clorox brand has unusually strong trust power in disinfecting and cleaning, which helps consumers but also concentrates authority in chemically sensitive categories. [3]

Penalties

Penalty	Applied	Why this penalty
Ecological Harm ? Footprint, trajectory, irreversibility, culpability, and scale, including whether ecological harm is central to the model and continued after credible notice. Range: -30 to 0.	-3	Clorox’s portfolio includes plastic packaging, disposable wipes, trash bags, charcoal, cat litter, cleaners, and shipping-intensive household goods. Clorox’s portfolio includes plastic packaging, disposable wipes, trash bags, charcoal, cat litter, cleaners, and shipping-intensive household goods. That warrants a limited Ecological Harm penalty because the institution causes or defends ecological damage that is more than incidental to the model. The value is limited because the linked record shows a real problem but not one that dominates the profile on this axis. Linked evidence Clorox’s portfolio includes plastic packaging, disposable wipes, trash bags, charcoal, cat litter, cleaners, and shipping-intensive household goods. [4]
Toxic Products ? Current sale of products whose ordinary use, exposure, ingredients, residues, packaging, or formulation creates toxic, addictive, or consumer-safety risk. Food products receive at least light scrutiny for artificial colors, artificial flavors, petro-derived additives, pesticide residues, contaminants, endocrine-disrupting packaging, and ultra-processed formulation. Ordinary adult nightlife or alcohol service is not penalized by itself without evidence of predatory marketing, youth targeting, addiction-extractive design, or unusual product-safety misconduct. Range: -5 to 0.	-4	Bleach, disinfectants, wipes, drain cleaners, fragrance, and other household chemicals create direct exposure risks when overused, misused, or normalized for routine cleaning. Bleach, disinfectants, wipes, drain cleaners, fragrance, and other household chemicals create direct exposure risks when overused, misused, or normalized for routine cleaning. That warrants a severe Toxic Products penalty because ordinary use, exposure, ingredients, residues, packaging, or formulation creates material toxic, addictive, or consumer-safety risk. The value is near the floor because the conduct appears central, large-scale, repeated, or institutionally powerful rather than incidental. Linked evidence Bleach, disinfectants, wipes, drain cleaners, fragrance, and other household chemicals create direct exposure risks when overused, misused, or normalized for routine cleaning. [5]
Animal Testing ? Direct animal testing, contract animal testing, animal-testing-dependent product development, or business lines where current safety/regulatory approval normally relies on animal experiments. Stronger penalties apply where animal testing is core, repeated, non-optional, or avoidable; documented cruelty-free or non-animal methods reduce or eliminate the penalty. Range: -8 to 0.	-3	Cosmetics, beauty, personal-care, and household-product businesses have material animal-testing exposure through product and ingredient safety systems. Linked evidence The Clorox Company has cosmetics/personal-care sector exposure animal-testing exposure based on its listed business model and current profile description: A public cleaning and household-products company behind Clorox, Pine-Sol, Liquid-Plumr, Glad, Brita, Hidden Valley, Burt’s Bees, Fresh Step, and Kingsford. Clorox provides real disinfecting and household utility, but bl… [9]
Accountability Opacity ? Material opacity, reputation laundering, or hidden accountability structures that prevent public accountability. Range: -2 to 0.	-2	Disinfectant labels, active ingredients, use directions, fragrance, plastics, and waste impacts are too technical for ordinary shoppers to fully compare at purchase. Disinfectant labels, active ingredients, use directions, fragrance, plastics, and waste impacts are too technical for ordinary shoppers to fully compare at purchase. That warrants a severe Accountability Opacity penalty because material facts, risks, conflicts, ownership, or accountability information are obscured from the public. The value is near the floor because the conduct appears central, large-scale, repeated, or institutionally powerful rather than incidental. Linked evidence Disinfectant labels, active ingredients, use directions, fragrance, plastics, and waste impacts are too technical for ordinary shoppers to fully compare at purchase. [6]
Surveillance Capture ? Invasive surveillance, unreasonably non-optional tracking, facial recognition, biometric identification, or AI behavior scanning of customers, workers, bystanders, or the public. Range: -5 to 0.	-1	Clorox consumer sites, promotions, and digital interactions collect ordinary consumer data, though surveillance is not the core product. Clorox consumer sites, promotions, and digital interactions collect ordinary consumer data, though surveillance is not the core product. That warrants a limited Surveillance Capture penalty because customers, workers, users, bystanders, or the public are exposed to invasive tracking, biometrics, or behavior scanning. The value is limited because the linked record shows a real problem but not one that dominates the profile on this axis. Linked evidence Clorox consumer sites, promotions, and digital interactions collect ordinary consumer data, though surveillance is not the core product. [7]
Ideological Disavowal ? Concealed ideology presented as neutrality, expertise, professional necessity, public-service administration, market inevitability, or non-ideological common sense while exercising power. Range: -3 to 0.	-1	Clorox frames chemical household control as ordinary cleanliness and safety while underplaying the tradeoff between disinfection utility and chemical overuse. Clorox frames chemical household control as ordinary cleanliness and safety while underplaying the tradeoff between disinfection utility and chemical overuse. That warrants a limited Ideological Disavowal penalty because the institution presents situated, contested choices as neutrality, expertise, inevitability, safety, or common sense. The value is limited because the linked record shows a real problem but not one that dominates the profile on this axis. Linked evidence Clorox frames chemical household control as ordinary cleanliness and safety while underplaying the tradeoff between disinfection utility and chemical overuse. [8]

Bonus Credits

No bonus credits applied in this version.

Confidence Basis

Confidence is computed from the evidence trail and review state, not typed into the profile by hand.

Medium 75/100

9 verified linked claims 9 direct axis claims 0 disputed claims 9/15 components covered

This confidence label measures the source-backed evidence trail. AI-scaffolded scores remain tentative until human review.

Claim confidence 13/20

9 verified linked claims

Source quality 18/18

Best source per verified claim, weighted by institutional reliability

Direct axis-specific claims 9/18

9 direct claims across 15 active components

Dispute load 12/12

0 disputed claims on this entity

Recency 10/10

Newest accepted timestamp: May 13, 2026

Reviewer status 7/12

Human-reviewed components score higher than AI scaffolding

Component coverage 6/10

9/15 evidence-bearing components have direct support

Evidence State

Profile stateAI draft / human-pending

VerificationUnverified

ConfidenceMedium confidence (AI)

ThoroughnessDeveloped (AI)

Correction routeUse “Challenge this rating” for factual errors, missing counterevidence, source problems, or calculation mistakes.

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Claims and Sources

Claims are the evidence record. Each claim needs a source link, axis category, status, confidence level, and timestamp before it can support a score.

* Tentative scaffolding score. Not human-checked or final.

1Clorox is a public shareholder-governed company rather than a household, worker, public-health, or community-governed producer.

Ownership Verified Medium confidence AI-generated / human-pending May 11, 2026

AI scaffold

Clorox FY25 integrated annual reportPrimary institutional record · 90%
Clorox reducing plastic and other wasteGeneral web source · 58%
EPA label for Clorox disinfecting wipesPrimary public record · 100%

2Clorox sells useful disinfectants, cleaners, bags, filters, cat litter, charcoal, food, and personal-care products, with especially real utility where disinfection is actually needed.

Product Integrity Verified Medium confidence AI-generated / human-pending May 11, 2026

AI scaffold

Clorox FY25 integrated annual reportPrimary institutional record · 90%
Clorox reducing plastic and other wasteGeneral web source · 58%
EPA label for Clorox disinfecting wipesPrimary public record · 100%

3The Clorox brand has unusually strong trust power in disinfecting and cleaning, which helps consumers but also concentrates authority in chemically sensitive categories.

Market Conduct Verified Medium confidence AI-generated / human-pending May 11, 2026

AI scaffold

Clorox FY25 integrated annual reportPrimary institutional record · 90%
Clorox reducing plastic and other wasteGeneral web source · 58%
EPA label for Clorox disinfecting wipesPrimary public record · 100%

4Clorox’s portfolio includes plastic packaging, disposable wipes, trash bags, charcoal, cat litter, cleaners, and shipping-intensive household goods.

Ecological Harm Verified Medium confidence AI-generated / human-pending May 11, 2026

AI scaffold

Clorox FY25 integrated annual reportPrimary institutional record · 90%
Clorox reducing plastic and other wasteGeneral web source · 58%
EPA label for Clorox disinfecting wipesPrimary public record · 100%

5Bleach, disinfectants, wipes, drain cleaners, fragrance, and other household chemicals create direct exposure risks when overused, misused, or normalized for routine cleaning.

Toxic Products Verified Medium confidence AI-generated / human-pending May 11, 2026

AI scaffold

Clorox FY25 integrated annual reportPrimary institutional record · 90%
Clorox reducing plastic and other wasteGeneral web source · 58%
EPA label for Clorox disinfecting wipesPrimary public record · 100%

6Disinfectant labels, active ingredients, use directions, fragrance, plastics, and waste impacts are too technical for ordinary shoppers to fully compare at purchase.

Accountability Opacity Verified Medium confidence AI-generated / human-pending May 11, 2026

AI scaffold

Clorox FY25 integrated annual reportPrimary institutional record · 90%
Clorox reducing plastic and other wasteGeneral web source · 58%
EPA label for Clorox disinfecting wipesPrimary public record · 100%

7Clorox consumer sites, promotions, and digital interactions collect ordinary consumer data, though surveillance is not the core product.

Surveillance Capture Verified Medium confidence AI-generated / human-pending May 11, 2026

AI scaffold

Clorox FY25 integrated annual reportPrimary institutional record · 90%
Clorox reducing plastic and other wasteGeneral web source · 58%
EPA label for Clorox disinfecting wipesPrimary public record · 100%

8Clorox frames chemical household control as ordinary cleanliness and safety while underplaying the tradeoff between disinfection utility and chemical overuse.

Ideological Disavowal Verified Medium confidence AI-generated / human-pending May 11, 2026

AI scaffold

Clorox FY25 integrated annual reportPrimary institutional record · 90%
Clorox reducing plastic and other wasteGeneral web source · 58%
EPA label for Clorox disinfecting wipesPrimary public record · 100%

9The Clorox Company has cosmetics/personal-care sector exposure animal-testing exposure based on its listed business model and current profile description: A public cleaning and household-products company behind Clorox, Pine-Sol, Liquid-Plumr, Glad, Brita, Hidden Valley, Burt’s Bees, Fresh Step, and Kingsford. Clorox provides real disinfecting and household utility, but bl…

Animal Testing Verified Medium confidence Human-reviewed May 11, 2026

The Clorox Company public siteGeneral web source · 58%
FDA: Animal Testing & CosmeticsPrimary public record · 100%

Alternatives

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Competitors

AGOOD58 Isthmus Engineering worker cooperative engineering firm · same market AGOOD55 New Era Windows worker cooperative manufacturer · same market DEXTRACTIVE33 Schweitzer Engineering Laboratories employee-owned engineering company · same market DEXTRACTIVE23 Recology employee-owned resource recovery company · same market DEXTRACTIVE12 W. L. Gore & Associates private employee-owned company · same market DEXTRACTIVE9 Henkel public consumer brands and adhesives company · same market DEXTRACTIVE5 Church & Dwight public household and personal-care manufacturer · same market DEXTRACTIVE5 Colgate-Palmolive public oral-care and consumer-products company · same market

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