discontinued creator-monetization platform

Coil

A discontinued private web-monetization platform that used memberships and streaming micropayments to fund creators through the Web Monetization standard. Coil was directionally better than surveillance advertising because it paid creators without behavioral ad targeting, but it was closed, company-controlled, and ultimately not durable.

Why this matters: Coil is a useful calibration point for alternative creator revenue models that avoid ads but do not become commons infrastructure.

Letter grade D Extractive Medium confidence (AI) Rubric gcd-rubric-v1 Last reviewed May 12, 2026

Final Score 21* D - Extractive

DEXTRACTIVE21 pts

* Tentative scaffolding score. Not human-checked or final.

Base Material28

Bonus+2

Cap35Ownership <= 2 and Governance <= 2

After Cap30

Penalties-9

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Evaluation Overview

D - Extractive

The score turns mainly on Extraction, with the largest penalty coming from Reversibility.

Strengths

Extraction5/10
Solidarity with the Unemployed4/7
Market Conduct4/5

Penalties

Reversibility-5
Accountability Opacity-2
Subscription Capture-1
Ideological Disavowal-1

Evidence state

ConfidenceMedium confidence (AI)
ThoroughnessDeveloped (AI)
Linked claims12
Direct axis claims12
Coverage12/15

Scoring Axes

Axis	Score	Why this score
Ownership ? Control rights: shareholder-dominated at 0, worker cooperative control at 10.	2 / 10	Coil is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers. Coil is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers. This leaves Coil low on Ownership: the offering may have practical utility, but the governing power and economic upside are not held by affected users or workers. The value is above zero only where the product still provides some real alternative to baseline advertising or data-market practice. Calibration notes Comparative anchor: Attention, consent, advertising, and anti-surveillance batch calibrated against browser, adtech, open-source, and media-infrastructure entries. Linked evidence Coil is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers. [1] context Coil's public materials show a governance model where ordinary users, advertisers, members, or pledge participants do not have full binding control over institutional direction. [2] context Coil's model changes the flow of advertising, attention, data, or creator revenue compared with ordinary surveillance advertising. [3] context Coil operates in or against the advertising and attention market by changing how consent, tracking, ad placement, creator funding, or marketing ethics work. [4] context Coil's core product or program is aimed at changing advertising, tracking, data markets, or marketing practice rather than simply maximizing hidden behavioral extraction. [5] context Coil's model can scale through software, standards, pledges, advertising buyers, or data-market infrastructure, with different accountability risks depending on control structure. [6]
Governance ? Binding decision authority: centralized control at 0, democratic stakeholder control at 10.	2 / 10	Coil's linked public materials show a governance model where ordinary users, advertisers, members, or pledge participants do not have full binding control over institutional direction. Coil's linked public materials show a governance model where ordinary users, advertisers, members, or pledge participants do not have full binding control over institutional direction. This leaves Coil low on Governance: the offering may have practical utility, but the governing power and economic upside are not held by affected users or workers. The value is above zero only where the product still provides some real alternative to baseline advertising or data-market practice. Calibration notes Comparative anchor: Attention, consent, advertising, and anti-surveillance batch calibrated against browser, adtech, open-source, and media-infrastructure entries. Linked evidence context Coil is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers. [1] Coil's public materials show a governance model where ordinary users, advertisers, members, or pledge participants do not have full binding control over institutional direction. [2] context Coil's model changes the flow of advertising, attention, data, or creator revenue compared with ordinary surveillance advertising. [3] context Coil operates in or against the advertising and attention market by changing how consent, tracking, ad placement, creator funding, or marketing ethics work. [4] context Coil's core product or program is aimed at changing advertising, tracking, data markets, or marketing practice rather than simply maximizing hidden behavioral extraction. [5] context Coil's model can scale through software, standards, pledges, advertising buyers, or data-market infrastructure, with different accountability risks depending on control structure. [6]
Extraction ? Surplus allocation, wage share, CEO pay ratio, margins, and structured extraction judgment.	5 / 10	Coil's model changes the flow of advertising, attention, data, or creator revenue compared with ordinary surveillance advertising. Coil's model changes the flow of advertising, attention, data, or creator revenue compared with ordinary surveillance advertising. This places Coil in the middle of Extraction: the model has real reform value, but the evidence still leaves private control, voluntary enforcement, data-market dependence, or limited stakeholder power. It belongs above ordinary adtech where consent or anti-surveillance design is meaningful, and below user-governed commons. Calibration notes Comparative anchor: Attention, consent, advertising, and anti-surveillance batch calibrated against browser, adtech, open-source, and media-infrastructure entries. Linked evidence context Coil is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers. [1] context Coil's public materials show a governance model where ordinary users, advertisers, members, or pledge participants do not have full binding control over institutional direction. [2] Coil's model changes the flow of advertising, attention, data, or creator revenue compared with ordinary surveillance advertising. [3] context Coil operates in or against the advertising and attention market by changing how consent, tracking, ad placement, creator funding, or marketing ethics work. [4] context Coil's core product or program is aimed at changing advertising, tracking, data markets, or marketing practice rather than simply maximizing hidden behavioral extraction. [5] context Coil's model can scale through software, standards, pledges, advertising buyers, or data-market infrastructure, with different accountability risks depending on control structure. [6]
Labor Sovereignty ? Worker power: coercive conditions at 0, co-determination or ownership at 7. Employee dissatisfaction matters only when source-backed evidence shows concrete limits on worker agency, such as coercive scheduling, retaliation, wage theft, harassment, unsafe conditions, suppression of worker voice, or extreme turnover.	2 / 7	Coil is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers. Coil is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers. This leaves Coil low on Labor Sovereignty: the offering may have practical utility, but the governing power and economic upside are not held by affected users or workers. The value is above zero only where the product still provides some real alternative to baseline advertising or data-market practice. Calibration notes Comparative anchor: Attention, consent, advertising, and anti-surveillance batch calibrated against browser, adtech, open-source, and media-infrastructure entries. Linked evidence context Coil is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers. [1] context Coil's public materials show a governance model where ordinary users, advertisers, members, or pledge participants do not have full binding control over institutional direction. [2] context Coil's model changes the flow of advertising, attention, data, or creator revenue compared with ordinary surveillance advertising. [3] context Coil operates in or against the advertising and attention market by changing how consent, tracking, ad placement, creator funding, or marketing ethics work. [4] context Coil's core product or program is aimed at changing advertising, tracking, data markets, or marketing practice rather than simply maximizing hidden behavioral extraction. [5] context Coil's model can scale through software, standards, pledges, advertising buyers, or data-market infrastructure, with different accountability risks depending on control structure. [6]
Solidarity with the Unemployed ? Treatment of exits and nonworkers, including severance, redeployment, and non-competes.	4 / 7	Coil is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers. Coil is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers. This places Coil in the middle of Solidarity with the Unemployed: the model has real reform value, but the evidence still leaves private control, voluntary enforcement, data-market dependence, or limited stakeholder power. It belongs above ordinary adtech where consent or anti-surveillance design is meaningful, and below user-governed commons. Calibration notes Comparative anchor: Attention, consent, advertising, and anti-surveillance batch calibrated against browser, adtech, open-source, and media-infrastructure entries. Linked evidence context Coil is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers. [1] context Coil's public materials show a governance model where ordinary users, advertisers, members, or pledge participants do not have full binding control over institutional direction. [2] context Coil's model changes the flow of advertising, attention, data, or creator revenue compared with ordinary surveillance advertising. [3] context Coil operates in or against the advertising and attention market by changing how consent, tracking, ad placement, creator funding, or marketing ethics work. [4] context Coil's core product or program is aimed at changing advertising, tracking, data markets, or marketing practice rather than simply maximizing hidden behavioral extraction. [5] context Coil's model can scale through software, standards, pledges, advertising buyers, or data-market infrastructure, with different accountability risks depending on control structure. [6]
Loss-Bearing Fidelity ? Willingness to absorb costs to preserve values, workers, users, and public obligations.	3 / 7	Coil is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers. Coil is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers. This places Coil in the middle of Loss-Bearing Fidelity: the model has real reform value, but the evidence still leaves private control, voluntary enforcement, data-market dependence, or limited stakeholder power. It belongs above ordinary adtech where consent or anti-surveillance design is meaningful, and below user-governed commons. Calibration notes Comparative anchor: Attention, consent, advertising, and anti-surveillance batch calibrated against browser, adtech, open-source, and media-infrastructure entries. Linked evidence context Coil is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers. [1] context Coil's public materials show a governance model where ordinary users, advertisers, members, or pledge participants do not have full binding control over institutional direction. [2] context Coil's model changes the flow of advertising, attention, data, or creator revenue compared with ordinary surveillance advertising. [3] context Coil operates in or against the advertising and attention market by changing how consent, tracking, ad placement, creator funding, or marketing ethics work. [4] context Coil's core product or program is aimed at changing advertising, tracking, data markets, or marketing practice rather than simply maximizing hidden behavioral extraction. [5] context Coil's model can scale through software, standards, pledges, advertising buyers, or data-market infrastructure, with different accountability risks depending on control structure. [6]
Market Conduct ? Pricing fairness, switching costs, lock-in, and rent extraction.	4 / 5	Coil operates in or against the advertising and attention market by changing how consent, tracking, ad placement, creator funding, or marketing ethics work. Coil operates in or against the advertising and attention market by changing how consent, tracking, ad placement, creator funding, or marketing ethics work. This places Coil high on Market Conduct because the model gives users, creators, or the public materially more agency than ordinary surveillance advertising or opaque marketing infrastructure. It remains below the very strongest examples when control is still private, voluntary, or not fully democratic. Calibration notes Comparative anchor: Attention, consent, advertising, and anti-surveillance batch calibrated against browser, adtech, open-source, and media-infrastructure entries. Linked evidence context Coil is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers. [1] context Coil's public materials show a governance model where ordinary users, advertisers, members, or pledge participants do not have full binding control over institutional direction. [2] context Coil's model changes the flow of advertising, attention, data, or creator revenue compared with ordinary surveillance advertising. [3] Coil operates in or against the advertising and attention market by changing how consent, tracking, ad placement, creator funding, or marketing ethics work. [4] context Coil's core product or program is aimed at changing advertising, tracking, data markets, or marketing practice rather than simply maximizing hidden behavioral extraction. [5] context Coil's model can scale through software, standards, pledges, advertising buyers, or data-market infrastructure, with different accountability risks depending on control structure. [6]
Product Integrity ? Preservation of quality rather than degradation for monetization.	4 / 5	Coil's core product or program is aimed at changing advertising, tracking, data markets, or marketing practice rather than simply maximizing hidden behavioral extraction. Coil's core product or program is aimed at changing advertising, tracking, data markets, or marketing practice rather than simply maximizing hidden behavioral extraction. This places Coil high on Product Integrity because the model gives users, creators, or the public materially more agency than ordinary surveillance advertising or opaque marketing infrastructure. It remains below the very strongest examples when control is still private, voluntary, or not fully democratic. Calibration notes Comparative anchor: Attention, consent, advertising, and anti-surveillance batch calibrated against browser, adtech, open-source, and media-infrastructure entries. Linked evidence context Coil is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers. [1] context Coil's public materials show a governance model where ordinary users, advertisers, members, or pledge participants do not have full binding control over institutional direction. [2] context Coil's model changes the flow of advertising, attention, data, or creator revenue compared with ordinary surveillance advertising. [3] context Coil operates in or against the advertising and attention market by changing how consent, tracking, ad placement, creator funding, or marketing ethics work. [4] Coil's core product or program is aimed at changing advertising, tracking, data markets, or marketing practice rather than simply maximizing hidden behavioral extraction. [5] context Coil's model can scale through software, standards, pledges, advertising buyers, or data-market infrastructure, with different accountability risks depending on control structure. [6]
Scale Integrity ? Whether growth improves or degrades fairness and accountability.	2 / 5	Coil's model can scale through software, standards, pledges, advertising buyers, or data-market infrastructure, with different accountability risks depending on control structure. Coil's model can scale through software, standards, pledges, advertising buyers, or data-market infrastructure, with different accountability risks depending on control structure. This leaves Coil low on Scale Integrity: the offering may have practical utility, but the governing power and economic upside are not held by affected users or workers. The value is above zero only where the product still provides some real alternative to baseline advertising or data-market practice. Calibration notes Comparative anchor: Attention, consent, advertising, and anti-surveillance batch calibrated against browser, adtech, open-source, and media-infrastructure entries. Linked evidence context Coil is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers. [1] context Coil's public materials show a governance model where ordinary users, advertisers, members, or pledge participants do not have full binding control over institutional direction. [2] context Coil's model changes the flow of advertising, attention, data, or creator revenue compared with ordinary surveillance advertising. [3] context Coil operates in or against the advertising and attention market by changing how consent, tracking, ad placement, creator funding, or marketing ethics work. [4] context Coil's core product or program is aimed at changing advertising, tracking, data markets, or marketing practice rather than simply maximizing hidden behavioral extraction. [5] Coil's model can scale through software, standards, pledges, advertising buyers, or data-market infrastructure, with different accountability risks depending on control structure. [6]

Penalties

Penalty	Applied	Why this penalty
Reversibility ? Applied when positive conduct depends on current living leaders, founders, family owners, or other person-contingent governance rather than durable structure. Range: -5 to 0.	-5	Coil's model depended on company continuation and was discontinued, showing that the alternative was not durably locked as public infrastructure. Coil's model depended on company continuation and was discontinued, showing that the alternative was not durably locked as public infrastructure. That warrants a Reversibility penalty because the cited model still exposes users, creators, or the public to data capture, manipulative incentives, opacity, identity pressure, or a fragile private dependency. The penalty is limited where the model is opt-in, privacy-improving relative to adtech peers, or reform-oriented rather than purely extractive. Calibration notes Comparative anchor: Attention, consent, advertising, and anti-surveillance batch calibrated against browser, adtech, open-source, and media-infrastructure entries. Linked evidence Coil's model depended on company continuation and was discontinued, showing that the alternative was not durably locked as public infrastructure. [9]
Subscription Capture ? Manipulative recurring-payment, automatic-renewal, cancellation-friction, bundling, trial-conversion, or refund designs that profit from inertia or confusion. Range: -5 to 0.	-1	Coil's model uses recurring subscription, reward, token, or account mechanics that can profit from inertia or continued participation. Coil's model uses recurring subscription, reward, token, or account mechanics that can profit from inertia or continued participation. That warrants a Subscription Capture penalty because the cited model still exposes users, creators, or the public to data capture, manipulative incentives, opacity, identity pressure, or a fragile private dependency. The penalty is limited where the model is opt-in, privacy-improving relative to adtech peers, or reform-oriented rather than purely extractive. Calibration notes Comparative anchor: Attention, consent, advertising, and anti-surveillance batch calibrated against browser, adtech, open-source, and media-infrastructure entries. Linked evidence Coil's model uses recurring subscription, reward, token, or account mechanics that can profit from inertia or continued participation. [10]
Accountability Opacity ? Material opacity, reputation laundering, or hidden accountability structures that prevent public accountability. Range: -2 to 0.	-2	Coil's public model requires users to understand complex advertising, data, token, privacy, or pledge mechanics before they can judge the exchange clearly. Coil's public model requires users to understand complex advertising, data, token, privacy, or pledge mechanics before they can judge the exchange clearly. That warrants a Accountability Opacity penalty because the cited model still exposes users, creators, or the public to data capture, manipulative incentives, opacity, identity pressure, or a fragile private dependency. The penalty is limited where the model is opt-in, privacy-improving relative to adtech peers, or reform-oriented rather than purely extractive. Calibration notes Comparative anchor: Attention, consent, advertising, and anti-surveillance batch calibrated against browser, adtech, open-source, and media-infrastructure entries. Linked evidence Coil's public model requires users to understand complex advertising, data, token, privacy, or pledge mechanics before they can judge the exchange clearly. [11]
Ideological Disavowal ? Concealed ideology presented as neutrality, expertise, professional necessity, public-service administration, market inevitability, or non-ideological common sense while exercising power. Range: -3 to 0.	-1	Coil frames contested choices about advertising, consent, misinformation, attention, or data markets as responsible infrastructure or reform rather than as a situated institutional position. Coil frames contested choices about advertising, consent, misinformation, attention, or data markets as responsible infrastructure or reform rather than as a situated institutional position. That warrants a Ideological Disavowal penalty because the cited model still exposes users, creators, or the public to data capture, manipulative incentives, opacity, identity pressure, or a fragile private dependency. The penalty is limited where the model is opt-in, privacy-improving relative to adtech peers, or reform-oriented rather than purely extractive. Calibration notes Comparative anchor: Attention, consent, advertising, and anti-surveillance batch calibrated against browser, adtech, open-source, and media-infrastructure entries. Linked evidence Coil frames contested choices about advertising, consent, misinformation, attention, or data markets as responsible infrastructure or reform rather than as a situated institutional position. [12]

Bonus Credits

Bonus	Credit	Why this credit
Good Deal ? Credit for unusually fair value: durable quality, fair pricing, low lock-in, and clear customer surplus.	1 / 3	Coil gives users, creators, or participating organizations a more legible or fairer value proposition than ordinary opaque advertising markets. Coil gives users, creators, or participating organizations a more legible or fairer value proposition than ordinary opaque advertising markets. This justifies limited Good Deal credit because the practice makes privacy, consent, criticism, transparency, or fairer exchange more available than the advertising baseline. The credit remains partial because the record does not show a durable, enforceable, institution-wide right. Calibration notes Comparative anchor: Attention, consent, advertising, and anti-surveillance batch calibrated against browser, adtech, open-source, and media-infrastructure entries. Linked evidence Coil gives users, creators, or participating organizations a more legible or fairer value proposition than ordinary opaque advertising markets. [7]
Cost Transparency ? Credit for clear posted prices, all-in fees, unit costs, public rate cards, margin/cost visibility, or surplus-allocation transparency, especially in markets where opaque quotes, hidden fees, or individualized pricing are normal.	1 / 3	Coil's public materials make parts of the advertising, reward, pledge, or creator-payment exchange more visible than conventional adtech. Coil's public materials make parts of the advertising, reward, pledge, or creator-payment exchange more visible than conventional adtech. This justifies limited Cost Transparency credit because the practice makes privacy, consent, criticism, transparency, or fairer exchange more available than the advertising baseline. The credit remains partial because the record does not show a durable, enforceable, institution-wide right. Calibration notes Comparative anchor: Attention, consent, advertising, and anti-surveillance batch calibrated against browser, adtech, open-source, and media-infrastructure entries. Linked evidence Coil's public materials make parts of the advertising, reward, pledge, or creator-payment exchange more visible than conventional adtech. [8]

Confidence Basis

Confidence is computed from the evidence trail and review state, not typed into the profile by hand.

Medium 75/100

12 verified linked claims 12 direct axis claims 0 disputed claims 12/15 components covered

This confidence label measures the source-backed evidence trail. AI-scaffolded scores remain tentative until human review.

Claim confidence 18/20

12 verified linked claims

Source quality 10/18

Best source per verified claim, weighted by institutional reliability

Direct axis-specific claims 9/18

12 direct claims across 15 active components

Dispute load 12/12

0 disputed claims on this entity

Recency 10/10

Newest accepted timestamp: May 13, 2026

Reviewer status 7/12

Human-reviewed components score higher than AI scaffolding

Component coverage 8/10

12/15 evidence-bearing components have direct support

Evidence State

Profile stateAI draft / human-pending

VerificationUnverified

ConfidenceMedium confidence (AI)

ThoroughnessDeveloped (AI)

Correction routeUse “Challenge this rating” for factual errors, missing counterevidence, source problems, or calculation mistakes.

Company responseCompany representatives can submit source-backed corrections; payment never changes scores or reviewer authority.

Claims and Sources

Claims are the evidence record. Each claim needs a source link, axis category, status, confidence level, and timestamp before it can support a score.

* Tentative scaffolding score. Not human-checked or final.

1Coil is organized around the structure described in its public materials rather than democratic ownership by all affected users or workers.

Ownership Verified High confidence Human-reviewed May 12, 2026

Coil open letterGeneral web source · 58%

2Coil's public materials show a governance model where ordinary users, advertisers, members, or pledge participants do not have full binding control over institutional direction.

Governance Verified High confidence Human-reviewed May 12, 2026

Coil open letterGeneral web source · 58%

3Coil's model changes the flow of advertising, attention, data, or creator revenue compared with ordinary surveillance advertising.

Extraction Verified High confidence Human-reviewed May 12, 2026

Coil open letterGeneral web source · 58%

4Coil operates in or against the advertising and attention market by changing how consent, tracking, ad placement, creator funding, or marketing ethics work.

Market Conduct Verified High confidence Human-reviewed May 12, 2026

Coil open letterGeneral web source · 58%

5Coil's core product or program is aimed at changing advertising, tracking, data markets, or marketing practice rather than simply maximizing hidden behavioral extraction.

Product Integrity Verified High confidence Human-reviewed May 12, 2026

Coil open letterGeneral web source · 58%

6Coil's model can scale through software, standards, pledges, advertising buyers, or data-market infrastructure, with different accountability risks depending on control structure.

Scale Integrity Verified High confidence Human-reviewed May 12, 2026

OSS.Fund Coil listingGeneral web source · 58%

7Coil gives users, creators, or participating organizations a more legible or fairer value proposition than ordinary opaque advertising markets.

Good Deal Verified High confidence Human-reviewed May 12, 2026

Coil open letterGeneral web source · 58%

8Coil's public materials make parts of the advertising, reward, pledge, or creator-payment exchange more visible than conventional adtech.

Cost Transparency Verified High confidence Human-reviewed May 12, 2026

Coil open letterGeneral web source · 58%

9Coil's model depended on company continuation and was discontinued, showing that the alternative was not durably locked as public infrastructure.

Reversibility Verified High confidence Human-reviewed May 12, 2026

OSS.Fund Coil listingGeneral web source · 58%

10Coil's model uses recurring subscription, reward, token, or account mechanics that can profit from inertia or continued participation.

Subscription Capture Verified Medium confidence Human-reviewed May 12, 2026

Coil open letterGeneral web source · 58%

11Coil's public model requires users to understand complex advertising, data, token, privacy, or pledge mechanics before they can judge the exchange clearly.

Accountability Opacity Verified Medium confidence Human-reviewed May 12, 2026

Coil open letterGeneral web source · 58%

12Coil frames contested choices about advertising, consent, misinformation, attention, or data markets as responsible infrastructure or reform rather than as a situated institutional position.

Ideological Disavowal Verified Medium confidence Human-reviewed May 12, 2026

OSS.Fund Coil listingGeneral web source · 58%

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