public video-game publisher

Ubisoft

A public French video-game publisher behind Assassin’s Creed, Far Cry, Rainbow Six, Just Dance, and other large franchises. Ubisoft remains weak because of documented human harm, identity capture, and youth capture, even where the product or service has practical value.

Why this matters: Ubisoft is a low games anchor because creative franchises are constrained by public-company governance, layoffs, and serious workplace-misconduct allegations.

Letter grade D Extractive Medium confidence (AI) Rubric gcd-rubric-v1 Last reviewed May 7, 2026

Final Score 14* D - Extractive

DEXTRACTIVE14 pts

* Tentative scaffolding score. Not human-checked or final.

Base Material20

Bonus+2

Cap35Ownership <= 2 and Governance <= 2

After Cap22

Penalties-8

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Evaluation Overview

D - Extractive

The score turns mainly on Extraction, with the largest penalty coming from Human Harm.

Strengths

Extraction3/10
Product Integrity3/5
Ownership2/10

Penalties

Human Harm-3
Youth Capture-2
Identity Capture-2
Ideological Disavowal-1

Evidence state

ConfidenceMedium confidence (AI)
ThoroughnessDeveloped (AI)
Linked claims8
Direct axis claims7
Coverage7/14

Scoring Axes

Axis	Score	Why this score
Ownership ? Control rights: shareholder-dominated at 0, worker cooperative control at 10.	2 / 10	Ubisoft is a public company with investor-facing governance. Calibration notes Comparative anchor: Toy, video-game, tabletop, and game-retail expansion; compare against Nintendo, Valve, Sony, Microsoft, Disney, GameStop, Hasbro, LEGO, Roblox, itch.io, Green Toys, PlanToys, and The Game Crafter. Uncertainty Focused category expansion based on public sources; a later pass should add more jurisdiction-specific labor, supply-chain, privacy, and product-safety evidence. Linked evidence Ubisoft is a public company with investor-facing governance. [1] context Ubisoft publishes major game franchises including Assassin’s Creed, Far Cry, Rainbow Six, and Just Dance. [2] context Ubisoft has faced misconduct allegations and restructuring pressure, weakening labor sovereignty and loss-bearing fidelity. [3]
Governance ? Binding decision authority: centralized control at 0, democratic stakeholder control at 10.	2 / 10	Ubisoft is a public company with investor-facing governance. Calibration notes Comparative anchor: Toy, video-game, tabletop, and game-retail expansion; compare against Nintendo, Valve, Sony, Microsoft, Disney, GameStop, Hasbro, LEGO, Roblox, itch.io, Green Toys, PlanToys, and The Game Crafter. Uncertainty Focused category expansion based on public sources; a later pass should add more jurisdiction-specific labor, supply-chain, privacy, and product-safety evidence. Linked evidence context Ubisoft is a public company with investor-facing governance. [1] context Ubisoft publishes major game franchises including Assassin’s Creed, Far Cry, Rainbow Six, and Just Dance. [2] context Ubisoft has faced misconduct allegations and restructuring pressure, weakening labor sovereignty and loss-bearing fidelity. [3]
Extraction ? Surplus allocation, wage share, CEO pay ratio, margins, and structured extraction judgment.	3 / 10	Ubisoft is a public company with investor-facing governance. Calibration notes Comparative anchor: Toy, video-game, tabletop, and game-retail expansion; compare against Nintendo, Valve, Sony, Microsoft, Disney, GameStop, Hasbro, LEGO, Roblox, itch.io, Green Toys, PlanToys, and The Game Crafter. Uncertainty Focused category expansion based on public sources; a later pass should add more jurisdiction-specific labor, supply-chain, privacy, and product-safety evidence. Linked evidence context Ubisoft is a public company with investor-facing governance. [1] context Ubisoft publishes major game franchises including Assassin’s Creed, Far Cry, Rainbow Six, and Just Dance. [2] context Ubisoft has faced misconduct allegations and restructuring pressure, weakening labor sovereignty and loss-bearing fidelity. [3]
Labor Sovereignty ? Worker power: coercive conditions at 0, co-determination or ownership at 7. Employee dissatisfaction matters only when source-backed evidence shows concrete limits on worker agency, such as coercive scheduling, retaliation, wage theft, harassment, unsafe conditions, suppression of worker voice, or extreme turnover.	2 / 7	Ubisoft is a public company with investor-facing governance. Calibration notes Comparative anchor: Toy, video-game, tabletop, and game-retail expansion; compare against Nintendo, Valve, Sony, Microsoft, Disney, GameStop, Hasbro, LEGO, Roblox, itch.io, Green Toys, PlanToys, and The Game Crafter. Uncertainty Focused category expansion based on public sources; a later pass should add more jurisdiction-specific labor, supply-chain, privacy, and product-safety evidence. Linked evidence context Ubisoft is a public company with investor-facing governance. [1] context Ubisoft publishes major game franchises including Assassin’s Creed, Far Cry, Rainbow Six, and Just Dance. [2] context Ubisoft has faced misconduct allegations and restructuring pressure, weakening labor sovereignty and loss-bearing fidelity. [3]
Solidarity with the Unemployed ? Treatment of exits and nonworkers, including severance, redeployment, and non-competes.	2 / 7	Ubisoft is a public company with investor-facing governance. Calibration notes Comparative anchor: Toy, video-game, tabletop, and game-retail expansion; compare against Nintendo, Valve, Sony, Microsoft, Disney, GameStop, Hasbro, LEGO, Roblox, itch.io, Green Toys, PlanToys, and The Game Crafter. Uncertainty Focused category expansion based on public sources; a later pass should add more jurisdiction-specific labor, supply-chain, privacy, and product-safety evidence. Linked evidence context Ubisoft is a public company with investor-facing governance. [1] context Ubisoft publishes major game franchises including Assassin’s Creed, Far Cry, Rainbow Six, and Just Dance. [2] context Ubisoft has faced misconduct allegations and restructuring pressure, weakening labor sovereignty and loss-bearing fidelity. [3]
Loss-Bearing Fidelity ? Willingness to absorb costs to preserve values, workers, users, and public obligations.	2 / 7	Ubisoft is a public company with investor-facing governance. Calibration notes Comparative anchor: Toy, video-game, tabletop, and game-retail expansion; compare against Nintendo, Valve, Sony, Microsoft, Disney, GameStop, Hasbro, LEGO, Roblox, itch.io, Green Toys, PlanToys, and The Game Crafter. Uncertainty Focused category expansion based on public sources; a later pass should add more jurisdiction-specific labor, supply-chain, privacy, and product-safety evidence. Linked evidence context Ubisoft is a public company with investor-facing governance. [1] context Ubisoft publishes major game franchises including Assassin’s Creed, Far Cry, Rainbow Six, and Just Dance. [2] context Ubisoft has faced misconduct allegations and restructuring pressure, weakening labor sovereignty and loss-bearing fidelity. [3]
Market Conduct ? Pricing fairness, switching costs, lock-in, and rent extraction.	2 / 5	Ubisoft is a public company with investor-facing governance. Calibration notes Comparative anchor: Toy, video-game, tabletop, and game-retail expansion; compare against Nintendo, Valve, Sony, Microsoft, Disney, GameStop, Hasbro, LEGO, Roblox, itch.io, Green Toys, PlanToys, and The Game Crafter. Uncertainty Focused category expansion based on public sources; a later pass should add more jurisdiction-specific labor, supply-chain, privacy, and product-safety evidence. Linked evidence context Ubisoft is a public company with investor-facing governance. [1] context Ubisoft publishes major game franchises including Assassin’s Creed, Far Cry, Rainbow Six, and Just Dance. [2] context Ubisoft has faced misconduct allegations and restructuring pressure, weakening labor sovereignty and loss-bearing fidelity. [3]
Product Integrity ? Preservation of quality rather than degradation for monetization.	3 / 5	Ubisoft publishes major game franchises including Assassin’s Creed, Far Cry, Rainbow Six, and Just Dance. Ubisoft publishes major game franchises including Assassin’s Creed, Far Cry, Rainbow Six, and Just Dance. That places Ubisoft in the middle of Product Integrity: the product has real use value but is compromised by incentives, monetization, lock-in, quality degradation, or risk. The value stays below the top tier because the linked record does not show full democratic control, non-extractive lock-in, or complete stakeholder protection on this axis. Calibration notes Comparative anchor: Toy, video-game, tabletop, and game-retail expansion; compare against Nintendo, Valve, Sony, Microsoft, Disney, GameStop, Hasbro, LEGO, Roblox, itch.io, Green Toys, PlanToys, and The Game Crafter. Uncertainty Focused category expansion based on public sources; a later pass should add more jurisdiction-specific labor, supply-chain, privacy, and product-safety evidence. Linked evidence context Ubisoft is a public company with investor-facing governance. [1] Ubisoft publishes major game franchises including Assassin’s Creed, Far Cry, Rainbow Six, and Just Dance. [2] context Ubisoft has faced misconduct allegations and restructuring pressure, weakening labor sovereignty and loss-bearing fidelity. [3]
Scale Integrity ? Whether growth improves or degrades fairness and accountability.	2 / 5	Ubisoft is a public company with investor-facing governance. Calibration notes Comparative anchor: Toy, video-game, tabletop, and game-retail expansion; compare against Nintendo, Valve, Sony, Microsoft, Disney, GameStop, Hasbro, LEGO, Roblox, itch.io, Green Toys, PlanToys, and The Game Crafter. Uncertainty Focused category expansion based on public sources; a later pass should add more jurisdiction-specific labor, supply-chain, privacy, and product-safety evidence. Linked evidence context Ubisoft is a public company with investor-facing governance. [1] context Ubisoft publishes major game franchises including Assassin’s Creed, Far Cry, Rainbow Six, and Just Dance. [2] context Ubisoft has faced misconduct allegations and restructuring pressure, weakening labor sovereignty and loss-bearing fidelity. [3]

Penalties

Penalty	Applied	Why this penalty
Human Harm ? Severity, scale, culpability, vulnerable targets, willful reoffense, reputation laundering, pattern escalation, and time decay. Range: -20 to 0.	-3	Ubisoft has faced misconduct allegations and restructuring pressure, weakening labor sovereignty and loss-bearing fidelity. Ubisoft has faced misconduct allegations and restructuring pressure, weakening labor sovereignty and loss-bearing fidelity. That warrants a limited Human Harm penalty because ordinary operation, documented misconduct, or institutional power creates serious injury, deprivation, abuse, or foreseeable human damage. The value is limited because the linked record shows a real problem but not one that dominates the profile on this axis. Calibration notes Comparative anchor: Toy, video-game, tabletop, and game-retail expansion; compare against Nintendo, Valve, Sony, Microsoft, Disney, GameStop, Hasbro, LEGO, Roblox, itch.io, Green Toys, PlanToys, and The Game Crafter. Uncertainty Focused category expansion based on public sources; a later pass should add more jurisdiction-specific labor, supply-chain, privacy, and product-safety evidence. Linked evidence Ubisoft has faced misconduct allegations and restructuring pressure, weakening labor sovereignty and loss-bearing fidelity. [5]
Youth Capture ? Manipulative youth-directed marketing, youth-data or attention monetization, collectible/add-on traps, parasocial or identity capture, surprise mechanics, or treating young people as lower-disclosure consumers. Making useful toys or welcoming children is not itself penalized. Range: -5 to 0.	-2	Ubisoft has faced misconduct allegations and restructuring pressure, weakening labor sovereignty and loss-bearing fidelity. Ubisoft has faced misconduct allegations and restructuring pressure, weakening labor sovereignty and loss-bearing fidelity. That warrants a substantial Youth Capture penalty because young people are treated as manipulable consumers, data sources, attention targets, or culture markets. The value is substantial but not at the floor because the linked record shows serious conduct without the strongest aggravating factors on this axis. Calibration notes Comparative anchor: Toy, video-game, tabletop, and game-retail expansion; compare against Nintendo, Valve, Sony, Microsoft, Disney, GameStop, Hasbro, LEGO, Roblox, itch.io, Green Toys, PlanToys, and The Game Crafter. Uncertainty Focused category expansion based on public sources; a later pass should add more jurisdiction-specific labor, supply-chain, privacy, and product-safety evidence. Linked evidence Ubisoft has faced misconduct allegations and restructuring pressure, weakening labor sovereignty and loss-bearing fidelity. [6]
Identity Capture ? Customer pressure, employee pressure, and pervasive identity saturation. Range: -3 to 0.	-2	Ubisoft has faced misconduct allegations and restructuring pressure, weakening labor sovereignty and loss-bearing fidelity. Ubisoft has faced misconduct allegations and restructuring pressure, weakening labor sovereignty and loss-bearing fidelity. That warrants a substantial Identity Capture penalty because users, workers, customers, or publics are pressured into identity attachment that protects institutional power. The value is substantial but not at the floor because the linked record shows serious conduct without the strongest aggravating factors on this axis. Calibration notes Comparative anchor: Toy, video-game, tabletop, and game-retail expansion; compare against Nintendo, Valve, Sony, Microsoft, Disney, GameStop, Hasbro, LEGO, Roblox, itch.io, Green Toys, PlanToys, and The Game Crafter. Uncertainty Focused category expansion based on public sources; a later pass should add more jurisdiction-specific labor, supply-chain, privacy, and product-safety evidence. Linked evidence Ubisoft has faced misconduct allegations and restructuring pressure, weakening labor sovereignty and loss-bearing fidelity. [7]
Ideological Disavowal ? Concealed ideology presented as neutrality, expertise, professional necessity, public-service administration, market inevitability, or non-ideological common sense while exercising power. Range: -3 to 0.	-1	Ubisoft's public framing is assessed as ideological-disavowal evidence because Ubisoft shows bounded neutrality theater: some contested choices are softened through expertise,… Ubisoft's public framing is assessed as ideological-disavowal evidence because Ubisoft shows bounded neutrality theater: some contested choices are softened through expertise, public-interest, professional, market, safety, or institutional language, but the record does not show dominant concealment of standpoint. That warrants a limited Ideological Disavowal penalty because the institution presents situated, contested choices as neutrality, expertise, inevitability, safety, or common sense. The value is limited because the linked record shows a real problem but not one that dominates the profile on this axis. Calibration notes Comparative anchor: Ideological Disavowal 0 to -3 recalibration: 0 for explicit standpoint or no penalty-level neutrality theater; -1 for bounded softening of contested choices; -2 for strong neutrality theater by a powerful institution; -3 for major gatekeeping or coercive power presented as neutral, necessary, objective, or non-ideological. Uncertainty This recalibration uses public self-presentation and profile evidence; later review should add direct language-analysis evidence for high-impact institutions. Linked evidence Ubisoft's public framing is assessed as ideological-disavowal evidence because Ubisoft shows bounded neutrality theater: some contested choices are softened through expertise, public-interest, professional, market, safety, or institutional language, but the record does not show dominant concealment of standpoint. [8]

Bonus Credits

Bonus	Credit	Why this credit
Cost Transparency ? Credit for clear posted prices, all-in fees, unit costs, public rate cards, margin/cost visibility, or surplus-allocation transparency, especially in markets where opaque quotes, hidden fees, or individualized pricing are normal.	2 / 3	Ubisoft is a public company with investor-facing governance. Calibration notes Comparative anchor: Toy, video-game, tabletop, and game-retail expansion; compare against Nintendo, Valve, Sony, Microsoft, Disney, GameStop, Hasbro, LEGO, Roblox, itch.io, Green Toys, PlanToys, and The Game Crafter. Uncertainty Focused category expansion based on public sources; a later pass should add more jurisdiction-specific labor, supply-chain, privacy, and product-safety evidence. Linked evidence Ubisoft is a public company with investor-facing governance. [4]

Confidence Basis

Confidence is computed from the evidence trail and review state, not typed into the profile by hand.

Medium 69/100

8 verified linked claims 7 direct axis claims 0 disputed claims 7/14 components covered

This confidence label measures the source-backed evidence trail. AI-scaffolded scores remain tentative until human review.

Claim confidence 13/20

8 verified linked claims

Source quality 14/18

Best source per verified claim, weighted by institutional reliability

Direct axis-specific claims 9/18

7 direct claims across 14 active components

Dispute load 12/12

0 disputed claims on this entity

Recency 10/10

Newest accepted timestamp: May 13, 2026

Reviewer status 7/12

Human-reviewed components score higher than AI scaffolding

Component coverage 5/10

7/14 evidence-bearing components have direct support

Evidence State

Profile stateAI draft / human-pending

VerificationUnverified

ConfidenceMedium confidence (AI)

ThoroughnessDeveloped (AI)

Correction routeUse “Challenge this rating” for factual errors, missing counterevidence, source problems, or calculation mistakes.

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Claims and Sources

Claims are the evidence record. Each claim needs a source link, axis category, status, confidence level, and timestamp before it can support a score.

* Tentative scaffolding score. Not human-checked or final.

1Ubisoft is a public company with investor-facing governance.

Ownership Verified Medium confidence AI-generated / human-pending May 7, 2026

AI scaffold

Ubisoft investor centerOfficial self-description · 68%
Ubisoft gamesGeneral web source · 58%

2Ubisoft publishes major game franchises including Assassin’s Creed, Far Cry, Rainbow Six, and Just Dance.

Product Integrity Verified Medium confidence AI-generated / human-pending May 7, 2026

AI scaffold

Ubisoft investor centerOfficial self-description · 68%
Ubisoft gamesGeneral web source · 58%

3Ubisoft has faced misconduct allegations and restructuring pressure, weakening labor sovereignty and loss-bearing fidelity.

Calculation Verified Medium confidence AI-generated / human-pending May 7, 2026

AI scaffold

Reuters: Ubisoft investigating misconduct allegationsGeneral web source · 58%
AP: Ubisoft shares and buyout reportsIndependent reporting · 82%

4Ubisoft is a public company with investor-facing governance.

Cost Transparency Verified Medium confidence AI-generated / human-pending May 7, 2026

AI scaffold

Ubisoft investor centerOfficial self-description · 68%
Ubisoft gamesGeneral web source · 58%

5Ubisoft has faced misconduct allegations and restructuring pressure, weakening labor sovereignty and loss-bearing fidelity.

Human Harm Verified Medium confidence AI-generated / human-pending May 7, 2026

AI scaffold

Reuters: Ubisoft investigating misconduct allegationsGeneral web source · 58%
AP: Ubisoft shares and buyout reportsIndependent reporting · 82%

6Ubisoft has faced misconduct allegations and restructuring pressure, weakening labor sovereignty and loss-bearing fidelity.

Youth Capture Verified Medium confidence AI-generated / human-pending May 7, 2026

AI scaffold

Reuters: Ubisoft investigating misconduct allegationsGeneral web source · 58%
AP: Ubisoft shares and buyout reportsIndependent reporting · 82%

7Ubisoft has faced misconduct allegations and restructuring pressure, weakening labor sovereignty and loss-bearing fidelity.

Identity Capture Verified Medium confidence AI-generated / human-pending May 7, 2026

AI scaffold

Reuters: Ubisoft investigating misconduct allegationsGeneral web source · 58%
AP: Ubisoft shares and buyout reportsIndependent reporting · 82%

8Ubisoft's public framing is assessed as ideological-disavowal evidence because Ubisoft shows bounded neutrality theater: some contested choices are softened through expertise, public-interest, professional, market, safety, or institutional language, but the record does not show dominant concealment of standpoint.

Ideological Disavowal Verified Medium confidence AI-generated / human-pending May 9, 2026

AI scaffold

Ubisoft official siteGeneral web source · 58%
Ubisoft investor centerOfficial self-description · 68%
Ubisoft gamesGeneral web source · 58%

Alternatives

Competitors

AGOOD63 Future Club employee-owned cooperative game studio · same market AGOOD63 KO_OP worker-owned game studio · same market AGOOD63 Motion Twin worker cooperative game studio · same market AGOOD61 Means Interactive cooperative game publisher · same market AGOOD52 itch.io independent game marketplace · same market BQUALIFIED48 ConcernedApe independent game developer and publisher · same market BQUALIFIED48 PlanToys sustainable wooden toy company · same market BQUALIFIED48 Supergiant Games independent video-game studio · same market

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